^¤ Customer Incentive offers valid on retail delivery of select new unregistered Toyota vehicles, when purchased or leased (as applicable - see chart eligibility details; if no details then purchase and lease are both eligible) from a Canadian Toyota dealership. Vehicle must be purchased/leased, registered and delivered between September 1 and September 30, 2010. Customer Incentive offers are from September 1 to September 30, 2010. See your Toyota Dealer to determine if tax applies before or after the application of the offer in your jurisdiction.

* TFS downpayment matching program

* Toyota Financial Services will match the customer's down payment or trade equity on 2010 Yaris Sedan & Hatchback, 2010 Corolla and 2010 Matrix models up to $500. The customer down payment and up to $500 of TFS matched contribution must be applied as a non-cash credit to the amount being financed (i.e. Payments will not be made directly to consumers). This reduction must appear as a separate line item on the bill of sale provided to TFS and the customer. The Stackable Consumer Cash Incentive amounts CANNOT be used as the downpayment on units receiving the TFS Downpayment Matching Program. The customer must provide their own downpayment. Only those customers who are financing or leasing through TFS are eligible for the TFS Downpayment Matching Program.

^¤¤ Cash Customer Incentives are available for all Toyota retail customers except customers who lease or purchase finance through Toyota Financial Services at a special rate of interest offered by Toyota as part of a low rate interest program. All advertised lease and finance rates are special rates. Offers valid on retail delivery of select new and unregistered Toyota vehicles, when purchased from a Canadian Toyota dealership. Vehicle must be purchased, registered and delivered between September 1 and September 30, 2010. See your Toyota Dealer to determine if tax applies before or after the application of incentive in your jurisdiction.

¹ More For You Rebates

¹Rebates available only on select 2010 models and range from $1500 ($1000 non-combinable) on 2010 Tacoma to $6000 ($4500 non-combinable) on 2010 Tundra CrewMax 4x4 (models: DY5F1T and HY5F1T). With the following exceptions: FJ Cruiser, Sequoia, 4Runner, Sienna and Avalon models. Rebates will be deducted from the negotiated price after taxes and for some models all or a specified portion of the rebate cannot be combined with special lease and finance offers (i.e. is "non-combinable"). Offers subject to change/cancellation without notice. See your participating Toyota dealer for details.

² Our best lease and finance offers of the year.

²For some models, special lease and finance rates may not be combined, or may not be fully combined, with cash rebates. Offers subject to change/cancellation without notice. See your participating Toyota dealer for details.

** Purchase Finance/Lease APR

** Purchase Finance/Lease APRs include the cash customer incentive which is only available to customers who do not purchase finance/lease through Toyota Financial Services at a special rate, as a cost of borrowing.

³ Eligible Models

³All finance and lease APR's and customer and cash customer incentives (combinable and non-combinable cash rebates) shown in the above chart are for base models only. For information on APR's and incentives on other models, visit your participating Toyota dealer.

Lower MSRP (8-year comparison)

Manufacturer's Suggested Retail Price (MSRP) comparison does not include freight & PDI, license, insurance, registration, applicable taxes, levies and fees.

^† Financing and Leasing

i) Finance

Limited time purchase financing offer provided through Toyota Financial Services on approved credit on new retail sales of qualifying models. Representative finance example based upon $16,000 financed at 0.0% APR equals $444.44/$333.33/$266.67 per month for 36/48/60 months. Cost of borrowing is $0, for a total obligation of $16,000. Taxes, freight and PDI of $1,350, license, insurance, registration and applicable duties, levies and fees are extra. Dealer may sell for less. Time limited offer at participating dealerships. Offer subject to change/cancellation without notice. See your participating Toyota dealer.

ii) Lease

Limited time lease offer provided through Toyota Financial Services on approved credit, based on a new 2010 Yaris Sedan/2010 Yaris Hatchback and 2010 Matrix. 0.9%/0.9%/1.5% lease APR for 36/48/60 months. Monthly payment is $294.56/$223.34/$187.04. Freight and PDI of $1,350-$1,390, $0 security deposit and first monthly payment due at lease inception. Total lease obligation is $10,948.32/$11,180.64/$12,184.80. Taxes, license, insurance, registration and applicable fees are extra. 72,000 kilometre allowance; charge of $0.07/km for excess kilometres. Dealer may lease for less. Time limited offer at participating dealerships. Offer subject to change/cancellation without notice. See your participating Toyota dealer.

^††† Twice a Month Payment Plan

The Twice a Month Payment Plan is flexible and convenient. This Purchase Financing offer is now available for both new and pre-owned vehicles.

^††† Twice A Month Payment Plan available through Toyota Financial Services at the time of retail purchase, on approved credit for retail purchase finance transactions of qualifying new and used vehicles. The purchase finance monthly payment amount divided by two gives you the payment you will make twice a month.

⁶J.D. Power and Associates Awards

⁶The Toyota Prius, Highlander/Highlander Hybrid, Sequoia and Tundra received the lowest number of problems per 100 vehicles among compact cars, midsize multi-activity vehicles, large multi-activity vehicles, and large pickups in the proprietary J.D. Power and Associates 2010 U.S. Vehicle Dependability StudySM. Study based on 52,422 U.S. consumer responses measuring problems consumers experienced in the past 12 months with three-year old vehicles (2007 model-year cars and trucks). Proprietary study results are based on experiences and perceptions of consumers surveyed October - December 2009. Your experiences may vary. Visit jdpower.com.

⁷2010 Winners of Canadian Black! Book's Best Retained Value Award

⁷Based on value retained from original MSRP for 2006 model year vehicle as published by CBB, as of 1 January 2010.