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Toyota Canada Inc. April sales increase by 2.9% over 2013

May 1, 2014

Sales increase builds on popularity of new product

TORONTO, ON., (May 1, 2014) – Toyota Canada Inc. (TCI) sold 20,663 vehicles in April, up 2.9% versus 2013, with sales of cars up 1.5% and trucks up 4.5%.

Through the first four months of the year, TCI has recorded total sales of 59,441 units, up 5% over the same period last year. This is as a result of the widespread popularity of TCI’s new products, including the new Corolla, new Highlander and Highlander Hybrid, which each contributed significantly to sales during this period.

Lexus posted a monthly record for the third straight month with April sales reaching 1,628 vehicles, up 7.1% compared to last year.

Toyota sales division highlights for April 2014 (vs. 2013)
  • Toyota Sales: 18,527 (up 2.9%) :: 53,127 in the first four months of the year (up 4.8%)
  • Passenger car sales: 9,892 (up 0.6%)
    • Corolla sales: 5,620 (up 20.8%)
    • Yaris sales: 872 (up 19.1%)
    • Prius c sales: 290 (up 13.7%)
    • Prius sales: 229 (up 10.1%)
    • Camry Hybrid sales: 301 (up 2.7%)
  • Truck sales: 8,635 (up 5.7%)
    • Highlander sales: 847 (up 32.1%) :: New April record :: second straight month of record sales
    • Highlander Hybrid sales: 214 (up 135.2%) :: New monthly record
    • Tacoma sales: 1,020 (up 3.3%) :: New April record
    • Tundra sales: 978 (up 69.5%)
    • 4Runner sales: 343 (up 25.6%)
    • Sienna sales: 1,188 (up 3.9%)

“Our popular portfolio of new car and truck offerings continued to gain sales strength through April,” said Larry Hutchinson, Vice President, Sales, Toyota Canada Inc. “A particular highlight was great success for the refreshed 2014 Highlander and Highlander Hybrid. The versatile 2014 Highlander is proving to be the perfect fit for Canadians with modern, active lifestyles.”

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