2018 Prius Prime Technology

^◊◊ Limited time purchase financing offer provided through Toyota Financial Services on approved credit on new retail sales of qualifying models. Finance example based upon MSRP of $38,570.00 financed at 0.49% APR equals $1,030.83 per month for 36 months with $0.00 down payment or equivalent trade-in. Cost of borrowing is $279.01 for a total obligation of $37,109.88. Taxes, Freight & PDI of $1,745.00, Air Conditioning Charge of $100 (where applicable), license; insurance, registration and applicable duties, levies and fees are extra. Dealer may sell for less. Time limited offer at participating dealer. Offer subject to change/cancellation without notice. See your participating Toyota dealer.

^† Cash incentives valid on retail delivery of select new unregistered vehicles when purchased and registered between May 1, 2019 and May 31, 2019. Cash incentives are comprised of a customer incentive and/or an incentive for cash customer. Incentives for cash customers are available for all Toyota retail customers except customers who lease or purchase finance through Toyota Financial Services at a special rate of interest offered by Toyota as part of a low rate interest program. All advertised lease and finance rates are special rates. Cash incentives (including incentives for cash customers, customer incentives, lease assist, finance assist and various other cash incentives that can arise from time to time) include an amount on account of sales tax and are applied after sales taxes have been charged on the full amount of the negotiated price. Offers are subject to change without notice. Quantities of certain vehicles are limited and dealer trade may be required. Dealer trade availability may also be limited and will vary by model.