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Choose your Prius Prime 

Available in British Columbia from your British Columbia Toyota Dealer with a rebate of up to $2,000 for the Prius Prime in the CleanBC Go Electric Passenger Vehicle Rebate Program (Go Electric Program) and an incentive of up to $5,000 in the Government of Canada iZEV Program.

Available in Quebec from your Quebec Toyota Dealer with a rebate of up to $2,500 for the Prius Prime in the Quebec Government Roulez Vert Program and an incentive of up to $5,000 in the Government of Canada iZEV Program.

Available with an incentive of up to $5,000 in the Government of Canada iZEV Program.

CleanBC Go Electric Passenger Vehicle Rebate Program (Go Electric Program)

Rebate amount if purchased or leased* – up to $2,000

The BC government Go Electric Program rebate amount is based on you or your household’s total gross annual income and the type of vehicle you are buying/leasing. High income individuals or households may not be eligible for a rebate. For more information, please visit: https://goelectricbc.gov.bc.ca/

* For qualifying transactions that meet the CleanBC Go Electric Passenger Vehicle Rebate Program (Go Electric Program) eligibility criteria. The CleanBC Go Electric Passenger Vehicle Rebate Program (Go Electric Program) provides a rebate towards the purchase or lease of a new clean energy vehicle. Click here to learn more about CleanBC Go Electric Passenger Vehicle Rebate Program (Go Electric Program) eligibility criteria and how to apply, or visit your preferred British Columbia Toyota dealer.


Quebec Government Roulez Vert Program

Rebate amount if purchased* – $2,500

Rebate amount over leased terms*

  • 12 months - $625
  • 24 months - $1,250
  • 36 months - $1,875
  • 48 months+ - $2,500

For more information, please visit: https://www.quebec.ca/en/transports/electric-transportation/financial-assistance-electric-vehicle/new-vehicle

* For qualifying transactions that meet the Quebec Government Roulez Vert Program eligibility criteria. The Quebec Government Roulez Vert Program provides a rebate towards the purchase or lease of a new clean energy vehicle. Click here to learn more about Quebec Government Roulez Vert Program eligibility criteria and how to apply, or visit your preferred Quebec Toyota dealer.


Government of Canada Incentives for Zero-Emission Vehicles (iZEV) Program

Incentive amount if purchased* – $5,000

Rebate amount over leased terms*

  • 12 months - $1,250
  • 24 months - $2,500
  • 36 months - $3,750
  • 48 months+ - $5,000

For more information, please visit: http://www.tc.gc.ca/en/services/road/innovative-technologies/zero-emission-vehicles.html

* For qualifying transactions that meet the Government of Canada Incentives for Zero-Emission Vehicles (iZEV) Program eligibility criteria. The Government of Canada Incentives for Zero-Emission Vehicles (iZEV) Program provides an incentive towards the purchase or lease of a new clean energy vehicle. Click here to learn more about Government of Canada Incentives for Zero-Emission Vehicles (iZEV) Program eligibility criteria and how to apply, or visit your preferred Toyota dealer.

2024 Prius Prime has limited inventory. for information on vehicle availability.

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YOUR BUILD SUMMARY

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Interior/exterior colour as displayed on your device may differ from the product's true colour. Screen images of colours are intended as a guide only.

Interior images are intended to illustrate leather/fabric colours only. While every effort is made to ensure the images on this website are within Canadian specification, some images displayed are prototypes or Europe/USA models. As a result, Canadian production models may vary and some features may not be available on every trim level. Please refer to the specifications shown on this website, or contact your Toyota Dealership for complete details.

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Available Colours
Optional Colours

Interior/exterior colour as displayed on your device may differ from the product's true colour. Screen images of colours are intended as a guide only.

Interior images are intended to illustrate leather/fabric colours only. While every effort is made to ensure the images on this website are within Canadian specification, some images displayed are prototypes or Europe/USA models. As a result, Canadian production models may vary and some features may not be available on every trim level. Please refer to the specifications shown on this website, or contact your Toyota Dealership for complete details.

Available Colours
Optional Colours

There are no accessories available for this model.

Next Steps

Continue your shopping online. Share your build with a dealer for a quote and answers to any questions. You can also apply for financing online. It's simple, safe and only takes a few minutes.


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Your Summary will take a few moments to download. You might also want to download a copy of the product summary for future reference.

Next Steps

Continue your shopping online. Share your build with a dealer for a quote and answers to any questions. You can also apply for financing online. It's simple, safe and only takes a few minutes.


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Your Summary will take a few moments to download. You might also want to download a copy of the product summary for future reference.

Toyota Dealerships offer Canada’s leading tire brands. Partnering with these tire manufacturers enables us to pass rebates directly to you. Take advantage of these winter tire rebates when purchasing winter tires with your new Toyota!

Yokohama
Yokohama Offers PDF

Available between
January 1 and December 31, 2024

Uniroyal
Uniroyal Offers PDF

Available between
January 1 and December 31, 2024

Toyo Tires
Toyo Tires Offers PDF

Available between
January 1 and December 31, 2024

Michelin
Michelin Offers PDF

Available between
January 1 and December 31, 2024

Goodyear
Goodyear Offers PDF

Available between
January 1 and December 31, 2024

Bridgestone
Bridgestone Offers PDF

Available between
January 1 and December 31, 2024

BFGoodrich
BFGoodrich Offers PDF

Available between
January 1 and December 31, 2024

Suggested for You

Accessories

We recommend these popular accessories for your .

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Did you know you can add Winter Tires to your new Toyota?


Protection Plans

We recommend the following protection plan for your . Your Toyota already comes with a comprehensive 3-year/60,000km warranty. You can also purchase supplemental coverage for long term worry-free driving.

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† Plans must be purchased within 31 days of vehicle registration date.

Pricing Details

Build Details

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Interior Option

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* Unless otherwise noted, accessory pricing includes installation. Taxes and levies shown are applicable in .

Image shown for illustration purposes only. Vehicle may not be as shown.

Notes

Notes

This calculator is an estimator and is for general information purposes only. Certain offers/special pricing are not included in financing/lease calculations. For details, visit your Toyota dealer. Dealer may sell for less.

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For calculation purposes, unless otherwise noted, all accessory pricing includes installation (if required). However, because the cost of doing business varies, the installation portion of the price may not be exact cost of installation at a dealership. Please confirm accessory pricing with your Toyota dealership. Home EV charger pricing does not include installation.

Price includes Roadside Assistance, a full tank of gas and floor mats.

Additional down payment may be required if trade-in value is lower than amount owing on trade-in.

Prices do not include insurance, license, products or services that may be made available to you through your selected Toyota dealer, and other fees.

Cash incentives (including incentives for cash customers, customer incentives, lease assist, finance assist and various other cash incentives that can arise from time to time) include an amount on account of sales tax and are applied after sales taxes have been charged on the full amount of the negotiated price.

For a vehicle leased through Toyota Credit, if the vehicle was driven in excess of the maximum number of kilometers stated on your lease contract, you will be charged an excess kilometer charge of between $0.07 and $0.15 per kilometer that the vehicle was driven beyond the maximum amount. If you select a 24,000 km allowance, you have the option at lease inception of purchasing extra km at a reduced rate of between $0.05 and $0.10.

  1. Minimum Insurance Requirements for Lease: Collision insurance and $1,000,000 third party liability insurance with a maximum deductible of $1,000.

  2. Trade-In Value must be determined by the delivering dealership and is subject to approved credit from Toyota Financial Services. The value of your trade-in () has been applied in accordance with federal and, where applicable, provincial tax laws, in order to calculate your monthly payment including taxes. The "Total for Finance" above has been adjusted by the Trade-In Amount Owing (). The "Total for Lease" above has been adjusted by the addition of the amount owing (). The "Total for Lease" above has been adjusted by the addition of a maximum of 30% of the MSRP of the vehicle (). The Trade-In Amount Adjustment () is equal to the Trade-In Value () plus a maximum of 30% of the MSRP (). The remainder of the "Balance Owed on Lease" ( - = ) is due at delivery. The Trade-In Amount Adjustment equals to the Trade-In Value () plus a maximum of 30% of the MSRP (). The remainder of the "Balance Owed on Lease" ( - = x HST or GST/Provincial Sales Tax = ) is due at delivery.

  3. Lease End Value is for personal use only. In addition, you may be required to pay a Dealer Purchase Option Fee of up to $300.

  4. LEASE: Toyota Financial Services interest rate shown is applicable until and is calculated using an Annualized Percentage Rate of Interest (A.P.R.). LEASE: Toyota Financial Services interest rate shown may change from time to time. Please see your Toyota dealership for details.
    FINANCE: Toyota Financial Services interest rate shown is applicable until and is calculated using an Annualized Percentage Rate of Interest (A.P.R.). FINANCE: Toyota Financial Services interest rate shown may change from time to time. Please see your Toyota dealership for details.
    Toyota Financial Services lease rate will be reduced by () for each Multiple Security Deposit added

  5. Security Deposit may be refundable at the conclusion of the lease.

  6. For your convenience, you can lease this vehicle as a One Time Payment option. Please see your dealer for complete details. One Time Payment option can only be combined with certain other programs/offers unless otherwise agreed upon by your dealer and approved by Toyota Financial Services.

  7. Dealer Fees may be comprised of administration/documentation fees, VIN etching, anti-theft products, cold weather packages or other fees. Fees may vary.

  8. RDPRM registration is required when you lease or finance a vehicle from Toyota/Lexus Financial Services. RDPRM fees of up to $46.40 (varies by lease/loan/term/province) and RDPRM fee administration fee of up to $4.00 are extra and are due at lease inception for leased vehicles or on delivery for financed vehicles. PPSA registration is required when you lease or finance a vehicle from Toyota/Lexus Financial Services. PPSA fees of up to $105.00 (varies by lease/loan/term/province) and PPSA service fees of up to $4.00 are extra and are due at lease inception for leased vehicles or on delivery for financed vehicles.

  9. Ontario law requires Toyota to collect and properly process designated automotive products to reduce Ontario's waste generation. We charge a separate fee which will be used to pay a third party to perform such collection and processing. For more information about the third party eTracks Tire Management Systems visit etracks.ca. For more information about the third party Mobius Pro (Producer Responsibility Organization) visit https://www.mobiuspro.ca. For more information about the third party ProductCare Recycling Partner, visit www.productcare.org/recycling-locator.

  10. Dealer Products or Services are non-Toyota products or services that are installed at the customer's request, and pricing (including installation cost) is determined by your dealer and will vary by dealership. Toyota Canada Inc. is not responsible for the function or operation of any Dealer Products or Services and cautions that these items may affect Toyota's new vehicle warranty. This page and the pricing information contained in it have been prepared at the customer's request as determined by the dealer. Not all Dealer Products or Services qualify for leasing. Leasing and financing assumptions have been made for the purpose of this Pricing Calculator & Summary. If leasing, the Dealer Products or Services have been added as "Amounts Due At Delivery". If financing, the amount of the Dealer Products or Services will be included in the monthly payment. Please ask your dealer for details.

Your TOYOTA

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PROTECT YOUR TOYOTA

Did you know you can add Winter Tires to your new Toyota?