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‡ Pricing includes parts & labour, and is based on either the highest labour rate amongst dealers in your province, or your selected dealer’s pricing. Prices do not include taxes.

Images may not be exactly as shown. Every reasonable effort has been made to ensure that the accessory information presented is current and accurate. However, please check model applicability and specification details with your Toyota dealer prior to purchase.

2024 Prius Prime has limited inventory. for information on vehicle availability. Available with an incentive of up to $5,000. .

CleanBC Go Electric Passenger Vehicle Rebate Program (Go Electric Program)

Rebate amount if purchased or leased* – up to $2,000

The BC government Go Electric Program rebate amount is based on you or your household’s total gross annual income and the type of vehicle you are buying/leasing. High income individuals or households may not be eligible for a rebate. For more information, please visit: https://goelectricbc.gov.bc.ca/

* For qualifying transactions that meet the CleanBC Go Electric Passenger Vehicle Rebate Program (Go Electric Program) eligibility criteria. The CleanBC Go Electric Passenger Vehicle Rebate Program (Go Electric Program) provides a rebate towards the purchase or lease of a new clean energy vehicle. Click here to learn more about CleanBC Go Electric Passenger Vehicle Rebate Program (Go Electric Program) eligibility criteria and how to apply, or visit your preferred British Columbia Toyota dealer.


Quebec Government Roulez Vert Program

Rebate amount if purchased* – $2,500

Rebate amount over leased terms*

  • 12 months - $625
  • 24 months - $1,250
  • 36 months - $1,875
  • 48 months+ - $2,500

For more information, please visit: https://www.quebec.ca/en/transports/electric-transportation/financial-assistance-electric-vehicle/new-vehicle

* For qualifying transactions that meet the Quebec Government Roulez Vert Program eligibility criteria. The Quebec Government Roulez Vert Program provides a rebate towards the purchase or lease of a new clean energy vehicle. Click here to learn more about Quebec Government Roulez Vert Program eligibility criteria and how to apply, or visit your preferred Quebec Toyota dealer.


Government of Canada Incentives for Zero-Emission Vehicles (iZEV) Program

Incentive amount if purchased* – $5,000

Rebate amount over leased terms*

  • 12 months - $1,250
  • 24 months - $2,500
  • 36 months - $3,750
  • 48 months+ - $5,000

For more information, please visit: http://www.tc.gc.ca/en/services/road/innovative-technologies/zero-emission-vehicles.html

* For qualifying transactions that meet the Government of Canada Incentives for Zero-Emission Vehicles (iZEV) Program eligibility criteria. The Government of Canada Incentives for Zero-Emission Vehicles (iZEV) Program provides an incentive towards the purchase or lease of a new clean energy vehicle. Click here to learn more about Government of Canada Incentives for Zero-Emission Vehicles (iZEV) Program eligibility criteria and how to apply, or visit your preferred Toyota dealer.