Rather than being bound to tradition or popular wisdom, Chief Engineer Hiroyuki Koba had an uncompromising vision for the C-HR. The vehicle would not only be defined by its convention-breaking style, but by an unwavering focus on handling.
In Koba’s eyes, the handling of the new SUV had to satisfy three principals: response, linearity and, consistency. Put simply, the C-HR should consistently and instantly respond to the driver’s direction.
Though the C-HR was designed as an SUV, to achieve Koba's goal it would be benchmarked against the precision and controlled experience of a compact hatchback.
To make this vision a reality, the C-HR team went to some unusual lengths.
A year out from the launch of the production model, Toyota Gazoo Racing entered a prototype of the C-HR into the grueling 24 Hours of Nürburgring race.
Though this racing prototype differed from the C-HR now available in dealerships, the endurance race provided a valuable opportunity to use motorsport to improve the responsiveness of the final vehicle. The C-HR team would use the performance of the prototype to make necessary engineering improvements ahead of the launch.