TORONTO, ON – January 21, 2020 – Toyota is conducting a safety recall involving certain 1998-2000 Model Year Toyota RAV4, 1997-1999 Model Year Celica and 1998-1999 Model Year Paseo vehicles equipped with a potentially affected Takata-produced single-stage non-azide front driver airbag inflator.
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Toyota is conducting a safety recall involving certain Corolla, Matrix and Avalon vehicles
Jan 21, 2020
TORONTO, ON – January 21, 2020 – Toyota is conducting a safety recall involving certain 2011-2019 Model Year Corolla, 2011-2014 Model Year Matrix and 2012-2018 Model Year Avalon vehicles in Canada. Approximately 407,318 vehicles are involved in this recall.
TORONTO, ON – January 13, 2020 – Toyota is conducting a safety recall involving certain 2018-2019 Model Year Lexus GS 350 AWD, LX 570, and RX 350/350L; certain 2019 Lexus LS 500, LC 500, RC 300 AWD/350 AWD, IS 300 RWD, ES 350, GX 460, and NX 300; certain...
Toyota to Build Prototype City of the Future
Jan 7, 2020
Las Vegas, NV - January 6, 2020 – Today at CES, Toyota revealed plans to build a prototype “city” of the future on a 175-acre site at the base of Mt. Fuji in Japan. Called the Woven City, it will be a fully connected ecosystem powered by hydrogen...
Toyota Canada Inc. Ends the Decade with its Best Year Ever: 237,091 Vehicles Sold in 2019, Up 2.4%
Jan 3, 2020
TORONTO, ON – January 3, 2020 – Toyota Canada Inc. (TCI) ended the decade on a high note with its best sales year ever: 237,091 vehicles sold and annual sales growth of 2.4% in 2019.
The All-New 2020 Toyota Highlander and Highlander Hybrid Are Ready To Help Drive Your World
Dec 18, 2019
TORONTO, ON – December 18, 2019 – Those who are keen to take charge of their lives know exactly what they want in a vehicle. It’s more than transportation. It’s a valued resource. It takes them to new places – and helps them bring home more of what the world has to offer.
TORONTO, ON – December 11, 2019 – Toyota Canada Inc. (TCI) is conducting two safety recalls involving certain Toyota Prius, C-HR, and Corolla Hybrid vehicles. The first recall involves certain 2019 Model Year Prius vehicles in Canada, and the second involves certain 2019-2020 Model Year Toyota C-HR and 2020 Model Year Corolla Hybrid vehicles in Canada.
TORONTO, ON – December 3, 2019 – Toyota Canada Inc. (TCI) reported sales of 19,089 vehicles for November, up 1.9% with both the Toyota and Lexus Divisions setting monthly records.
(Toronto, November 22, 2019) Last night, StopGap Foundation announced a new national partnership with Toyota Canada at StopGap’s big annual fundraising event.
TORONTO, ON – November 20, 2019 - The fifth-generation Toyota RAV4, on the market for barely a year, is going more places than it has ever gone before.
TORONTO, ON – November 13, 2019 – With winter about to spread its icy grip to much of Canada and the United States, Toyota is introducing the new all-wheel drive Camry and Avalon models to help drivers get a better grip on the road. It’s the first AWD Camry since 1991, and the first-ever Avalon with AWD. The Toyota-developed Dynamic Torque Control AWD system will be available as a standalone option for the Camry LE, XLE, SE and XSE grades and on Avalon Limited.
TORONTO, ON – November 1, 2019 – Toyota Canada Inc. (TCI) continues to build on its annual electrified vehicle sales record with 3,498 units sold, up 56% in October compared to the same period last year.
Exclusive styling amps up curbside charisma for Toyota’s popular compact sedan and hatchback Both models deliver big driving fun, incredible amenities and impressive safety TORONTO, ON – October 25, 2019 – Throwing shade isn’t always a bad thing....
Toyota To Offer Rides in SEA Level-4 Automated Vehicles On Public Roads In Japan Next Summer
Oct 24, 2019
TORONTO, ON – October 24, 2019 - Toyota Research Institute (TRI) announced today that its Platform 4 (P4) automated driving test vehicle will be available for public demonstration rides next summer in Tokyo.
Toyota Canada’s most popular model introduces all-new TRD Off-Road grade, headlining a choice of 13 model / trim combinations Available Connected Services by Toyota plus Apple CarPlay™ and Android Auto™ compatibility Choice of gasoline powertrain...
TORONTO, ON – October 11, 2019 – Toyota put the auto industry on the road to electrification in 1997 with the first Prius hybrid.
TORONTO, ON – October 10, 2019 - Toyota teased today what will become the most powerful RAV4 yet – the 2021 RAV4 plug-in. Bringing with it a new colour, Supersonic Red, the teaser image of the RAV4 plug-in highlights the new PHV’s surprising performance...
TORONTO, ON – October 10, 2019 – With nearly 20 years’ experience and more than 208,000 electrified vehicles sold in Canada, Toyota is putting more power behind its hybrid battery warranty. Today, Toyota Canada Inc. announced it will extend its hybrid...
Specially-Designed Toyota “Tokyo 2020 Version” e-Palette to Provide Automated Mobility to Athletes
Oct 9, 2019
TORONTO – October 9, 2019 ―Toyota announced today that it will supply up to 20 specially-designed “Tokyo 2020 Version” e-Palette vehicles to support athlete mobility at the Paralympic and Olympic Games Tokyo 2020, where it will provide automated, loop-line transportation in the Paralympic and Olympic villages for athletes and related staff.
The world’s population is ageing at a dramatic rate with global implications.
TORONTO, ON –...
Ottawa, October 4, 2019 - Today, Toyota Canada Foundation announced continued support of Actua through a $200,000 investment. Toyota’s donation will support the engagement of underserved youth across Canada and the launch of Actua’s Fall Maker Mobile tour.
TORONTO, ON – October 1, 2019 – Toyota Canada Inc. (TCI) surpassed its annual hybrid electric vehicles sales record with three months of sales yet to come.
TORONTO, ON - October 1, 2019 – What happens when Toyota designers blend sport coupe, hatchback and compact crossover? The boldly expressive, fun to drive and utterly unique C-HR happens. The C-HR’s standout design brings an updated look for 2020 with a restyled front fascia, LED headlamps and new wheel designs.
Ever Better, With New Models And Features: The Fun, Stylish And Tech-Savvy 2020 Toyota Camry
Sep 19, 2019
TORONTO, ON – September 19, 2019 – Take your ride to a new level, with the Toyota Camry.
Time To Truck? Time To Tacoma! The 2020 Toyota Tacoma Is The Legendary Pickup Truck Made For Adventure
Sep 18, 2019
ORONTO, ON – September 18, 2019 – You live for adventure – your truck should too.
TORONTO, ON – September 4, 2019 – Toyota Canada Inc. (TCI) reported overall sales of 22,394 vehicles during the month of August, up 9.6% compared to the same period last year.
Vancouver Kid Wins Global Design Contest
Aug 29, 2019
(VANCOUVER, ON – August 29, 2019)- Thirteen-year old Vancouver resident, Vickie Wang, has been awarded for her imaginative design.
TORONTO, ON – August 28, 2019 – Electrify your daily drive or your weekend getaway with the Toyota Prius – the world’s most popular and proven self-charging gasoline-electric automobile. For 2020, Toyota makes the iconic Prius even more fun, adding...
TORONTO, ON – August 28, 2019 – Your life takes you off the well-worn path. Your truck needs to keep up. The Toyota 4Runner is ready. The 4Runner combines authentic go-anywhere performance with top-notch safety, remarkable comfort and style, and more.
Tokyo, Japan, August 22, 2019 – Toyota Motor Corporation (Toyota), worldwide partner of the Olympic and Paralympic Games, announced today that it has launched a dedicated page on its global website to support and share the stories and activities of approximately 240* athletes from 43 countries around the world, to be called “Global Team Toyota Athletes,”
TORONTO, ON – August 21, 2019 – You work hard, and you play hard.
TORONTO, ON – August 19, 2019 – Toyota completes its impressive go-anywhere TRD Pro truck family with the introduction of the commanding Toyota Sequoia TRD Pro.
TORONTO, ON (Aug. 15, 2019) – Toyota’s best-selling model, the Corolla sedan has been an icon on Canadian roads for more than 50 years.
TORONTO, ON – August 14, 2019 – You’re ahead of the curve in the 2020 Toyota Avalon – the full-size sedan that’s the perfect blend of smooth driving fun, comfort and efficiency, enhanced with powerful yet easy-to-use technologies and wrapped in sleek, modern style.
TORONTO, ON – August 6, 2019 –– Toyota Canada Inc. (TCI) is conducting a safety recall involving certain 2019 RAV4/RAV4 Hybrid vehicles in Canada. Approximately 3,896 vehicles are involved in this recall.
TORONTO, ON – August 1, 2019 – Toyota Canada Inc. (TCI) reported overall sales of 21,668 vehicles during the month of July, up 15.9% compared to the same period last year.
TORONTO, ON – July 24, 2019 – Toyota Canada Inc. (TCI) is conducting a safety recall involving certain 2019 Model Year Toyota Prius, 2019-2020 Model Year Prius Prime, 2019 Model Year RAV4 Hybrid, 2020 Model Year Corolla Hybrid and 2019 Model Year Lexus UX 250h and ES300h vehicles in Canada.
It’s a Supra Kind of Day
Jul 22, 2019
TORONTO, ON - July 22, 2019 – Today’s the day sports car enthusiasts have been waiting for. After more than 20 years of eager anticipation, fans can now purchase the fifth-generation 2020 Toyota GR Supra at select Toyota dealerships across the country.
Toyota Robots Help People Experience Their Dreams of Attending the Olympic and Paralympic Games Tokyo 2020
Jul 22, 2019
TOKYO, Japan, July 22, 2019—Toyota Motor Corporation (TMC), as a worldwide partner of the Olympic and Paralympic Games, aims to provide mobility solutions that go beyond providing official vehicles for the Olympic and Paralympic Games Tokyo 2020.
Tokyo, Japan, July 16, 2019―The Japan Aerospace Exploration Agency (JAXA) and Toyota Motor Corporation (Toyota) announce today that they have signed a three-year joint research agreement running from fiscal year 2019 to fiscal year 2021.
TOKYO, Japan, July 18, 2019—Toyota Motor Corporation (Toyota), worldwide partner of the Olympic and Paralympic Games, announced today that to support the Olympic and Paralympic Games Tokyo 2020, it is developing a special new product, the “APM (Accessible People Mover)”, a mobility vehicle designed expressly for use at the Games.
Ballard Power Systems Announces Purchase of B.C.’s First Fleet of Hydrogen-Powered Fuel Cell Electric Vehicles
Jul 16, 2019
BURNABY, B.C. – July 16, 2019 – Ballard Power Systems (NASDAQ: BLDP; TSX: BLDP), a global fuel cell pioneer celebrating its 40th anniversary in 2019, today announced that it has arranged for several Ballard employees to purchase B.C.’s first fleet of fuel cell electric vehicles (FCEVs) from Toyota Canada Inc. (TCI).
(TORONTO, Ontario) July 5, 2019 – Starting in August with select 2020 model year vehicles, Toyota Canada Inc. (TCI) will introduce Connected Services by Toyota – a series of tools improving the in-vehicle multimedia experience for Canadian Toyota drivers.
TORONTO, ON- July 4, 2019 -TOYOTA GAZOO Racing confirmed today that it will launch the GR Supra GT4, a race car for customer teams*1, in 2020.
TORONTO, ON – July 3, 2019 – Toyota Canada Inc. (TCI) reported strong sales over the first half of 2019 with 120,368 vehicles sold.
James Toyota celebrates grand re-opening
Jun 27, 2019
TIMMINS, Ontario - June 26, 2019 – James Toyota re-opened its doors to the Timmins community on Wednesday after undergoing an extensive renovation. The newly renovated facility on Riverside Drive will enable James Toyota to provide its customers with an...
TORONTO, ON – June 26, 2019 – Toyota Canada Inc. (TCI) is conducting a safety recall involving certain 2018 and 2019 Model Year Prius c vehicles in Canada. Approximately 284 vehicles are involved in this recall.
TORONTO, ON – June 18, 2019 – Toyota Canada Inc. (TCI) was honoured with 11 2019 Vincentric Best Value in Canada Awards™, more than any other auto manufacturer for the eighth consecutive year.
TORONTO, ON – June 12, 2019 – As the world prepares to compete at the Olympic and Paralympic Games Tokyo 2020, Toyota Canada is welcomingten inspirationalCanadian athletes to ‘Team Toyota’.
Bringing together their cultivated technologies, the two companies will jointly develop a BEV-dedicated platform (for midsize and large passenger vehicles). The two companies will apply Subaru's all-wheel-drive technologies and Toyota's vehicle...
Toyota Gazoo Racing Ready to Defend Le Mans Crown
Jun 10, 2019
TORONTO, ON – JUNE 10, 2019 – TOYOTA GAZOO Racing will bring the curtain down on its record-breaking 2018-2019 FIA World Endurance Championship (WEC) season when it sets out to defend its Le Mans 24 Hours crown next week in the most challenging event of the year.
Made For Family Fun: The 2020 Toyota Sienna
Jun 10, 2019
TORONTO, ON – June 10, 2019 – Grab your family and friends, the luggage, the sports equipment, the dogs – whatever you need to take with you – and hit the road in the 2020 Toyota Sienna. When there’s a crowd, this is the official vehicle for big fun – wherever your adventures lead you.
TORONTO, ON – JUNE 5, 2019 – Toyota Prius Prime receives upgrades on the 2020 model and remains the most efficient Toyota Hybrid while serving as one of the best options to protect drivers from price hikes at the gas pump.
Toronto, ON - May 1, 2019 — Two hours southwest of Tokyo lies one of the great driving roads in the world, the Hakone Turnpike. This famous stretch of road is on the top of many bucket lists, and Toyota is paying tribute to this iconic spot, as well as other international sports car driving, with the 86 Hakone Edition.
(TORONTO, Ontario) May 1, 2019 – As gas prices continue to rise, Canadians are increasingly turning toward electrified vehicles. Toyota Canada Inc. (TCI) reported its best-ever month for electrified vehicle sales, with 3,876 electrified vehicles sold in...
TORONTO, Ontario, April 23, 2019 – The first recall involves certain 2019 Model Year Sienna vehicles and the second recall involves certain 2015-2017 Model Year Toyota Yaris Hatchback vehicles in Canada. Sienna Recall...
TORONTO, April 17, 2019 - Toyota Canada Inc. (TCI) commends the Federal Government for providing more details regarding Transport Canada’s Incentive for Zero-Emission Vehicles (iZEV).
17 Percent Fuel Economy Improvement Over Current Gen Hybrid with Estimated 6.9 L/100km Combined fuel consumption Bold, Chiseled New Design New TNGA-K Platform Enhances Driving Refinement Standard Android Auto, Apple CarPlay® Toyota...
Canadian Kids Design The Vehicles Of The Future As Part of The Global Toyota Dream Car Art Contest
Apr 10, 2019
TORONTO, ON – APRIL 10, 2019 – What do you think the car of the future will look like? And what will it do? Will it be more than a means to travel from “Here” the “There”? Young Canadians certainly think so – and they shared their visions for the future...
All-New 2020 Toyota Yaris Hatchback Combines Technology, Cargo Capacity and Practicality
Apr 5, 2019
TORONTO, ON – APRIL 5, 2019 – The 2020 Yaris embodies the ideal formula for modern hatchback appeal: make it fun, make it efficient and keep it affordable. Add in the latest in multimedia technology to go with practicality and value, and the new Yaris Hatchback hits all the key points its customer demands.
TORONTO, ON – APRIL 3, 2019 – Making its Canadian autoshow debut in the heart of Canadian truck country, is Toyota’s 2020 Tacoma. The Toyota mid-size pickup wears its legendary desert race truck heritage proudly, with upgraded features and style – plus even more off-roading prowess on the awe-inspiring TRD Pro models.
(TORONTO, ON) April 2, 2019 – The Lexus division of Toyota Canada Inc. (TCI) recorded its third consecutive monthly sales record, with 2,216 luxury vehicles sold in March, up 6.2% compared to 2018. Lexus sales were led by trucks (1,818 units sold, up 16.5% for a new March record), including the made-in-Canada Lexus RX, up 20.0% with 769 units sold.
Even More Corolla to Love!
Apr 2, 2019
TORONTO, ON – APRIL 2, 2019 – The all-new 2020 Toyota Corolla is better than ever – and offered at suggested prices that mean Canadians can have more of what they love, including greater value for their driving dollar.
FLORIDA FLING FOR TOYOTA GAZOO RACING
Mar 11, 2019
TORONTO, ON – March 11, 2019 – Another one-two victory in Shanghai in November ensured TOYOTA led both the drivers’ and teams’ World Championships going into the four-month winter break and the team returns to action at Sebring determined to extend that advantage with a fifth win of the season.
(TORONTO, Ontario – March 1, 2019) – For the second consecutive month, Toyota Canada Inc. (TCI)’s luxury Lexus division reported a monthly sales record with 1,448 units sold in February, up 26.4%. Overall, TCI’s February sales were up 1.4% compared to...
Legendary Driving Fun Comes Fully Loaded And Attractively Priced, With The All-New 2020 Toyota GR Supra
Feb 28, 2019
TORONTO, ON – FEBRUARY 28, 2019 – Drive the legend, reborn – for less than you’d expect. The Toyota Supra returns to Canadian showrooms for the first time in more than 20 years, as the fully-loaded 2020 Toyota GR Supra prepares to turn heads and bust...
Daytona 500 Victory Tops Toyota Racing Weekend
Feb 20, 2019
TORONTO, ONTARIO, February 20, 2019 – No other race in NASCAR is as coveted and revered as the season-opening Daytona 500. To win the Great American Race once solidifies your name in the history books, but to win it twice as Denny Hamlin did last Sunday, puts him in a class of only 12 drivers who have doubled down and conquered the Daytona 500 two times.
Toyota Canada Inc. receives 12 retained value awards from Canadian Black Book and Four ALG residual value awards
Feb 14, 2019
TORONTO, ON (February 14, 2019) – Toyota Canada Inc. (TCI) has been recognized with 12 2019 Best Retained Value Awards from Canadian Black Book (CBB) and four ALG 2019 Residual Value Awards. These awards reflect the quality, reliability and value of...
TORONTO, Ontario, February 13, 2019 – Speaking to a room full of key Canadian automotive industry influencers, Larry Hutchinson, President & CEO at Toyota Canada Inc., claimed that, in its race toward fully autonomous vehicles, the industry may have...
TORONTO, ON – FEBRUARY 7, 2019 – The all-new, fifth-generation Toyota RAV4, which launched just two months ago, is already looking ahead with the unveiling of the 2020 RAV4 TRD Off-Road model at the Chicago Auto Show.
2020 Toyota Sequoia TRD Pro Opens Path to Family Adventures, Leads Charge for Updates on all TRD Pro Models
Feb 7, 2019
TORONTO, ON – FEBRUARY 7, 2019 – Outdoor adventure for seven is about to go farther off the beaten path than ever with the 2020 Toyota Sequoia TRD Pro, unveiled today at the Chicago Auto Show. With a chassis fortified by a TRD-tuned Fox shock absorber suspension, plus an array of proven off-road equipment specially designed or selected by Toyota Racing Development engineers, the full-size Sequoia TRD Pro offers room for the whole family and an affinity for thrills.
TORONTO, ON – FEBRUARY 7, 2019 – With competition in the midsize pickup segment heating up, the Toyota Tacoma says, “Bring it.” The Tacoma has been America’s best-selling mid-size pickup for 14 years running, and the 2020 models introduced at the Chicago Auto Show are the best-equipped ever.
Overall January sales for Toyota Canada Inc. up 14.1% Record January for Lexus brand hybrid vehicle...
TORONTO, ON – February 1, 2019 – Canadians already love the cleaner performance and remarkable fuel efficiency of the Toyota Prius – the world’s most popular gasoline-electric hybrid vehicle.
2020 Toyota Tacoma Storms into the Windy City
Jan 29, 2019
TORONTO, ON – January 29, 2019 – Tacom-ing soon! For more information on the 2020 Toyota Tacoma, be sure to tune in to the Toyota Press Conference at the Chicago Auto Show at 11 a.m. EST, Thursday, February 7, 2019. Get your front row access...
Toyota and Kenworth Collaborate To Develop Zero Emission Trucks TORONTO, Ontario (Jan. 8, 2019) – Kenworth Truck Company and Toyota Motor North America are collaborating to develop 10 zero-emission Kenworth T680s powered by Toyota hydrogen fuel cell...
Electrify Your Life With The All-New 2019 Toyota RAV4 Hybrid – the advanced compact SUV at an attractive price
Jan 18, 2019
TORONTO, ON – January 18, 2019 – The first-ever Toyota RAV4 was a game-changing model when it launched – and now the 2019 Toyota RAV4 Hybrid is ready to rewrite the rules, all over again.
TORONTO, ON – JANUARY 14, 2019 – In July 2018, in view of tens of thousands of spectators at England’s world-renowned Goodwood Festival of Speed, a low, long-hood sports car wearing full-body camouflage with mysterious “A90” markings blasted up the narrow, curvy hill-climb circuit.
TORONTO, ON – JANUARY 10, 2019 – You do the math. Available across Canada, the 2019 Prius Prime plug-in hybrid electric allows drivers to travel more than 40 kilometers in pure electric mode (more than enough for most daily commutes) – without using a drop of gasoline.
TORONTO, ON – JANUARY 9, 2019 – Visit the Toyota booth at the Montréal International Auto Show for a first look at the next generation of the world’s all-time best-selling vehicle and the return of a legendary coupe after a 16-year hiatus, plus learn about Toyota’s full range of vehicles, connectivity technologies, safety systems, and more.
TORONTO, ON – January 3, 2019 – New year, new you! Move your family in style with the 2019 Highlander SE, the sportiest trim available on the Toyota Highlander line-up. Be the talk of the town, a trendsetter as you turn neighbourhood heads with the Nightshade special edition.
Gearing up for another solid year, Toyota Motor Manufacturing Canada (TMMC) has already started production of the all new RAV4 at its facility in Woodstock, and will be adding additional RAV4 production to one of its Cambridge facilities early in...
Toyota Earns Four 2019 IIHS Awards
Dec 19, 2018
TORONTO, Ontario (December 19, 2018) – Four Toyota and Lexus vehicles have been named 2019 IIHS TOP SAFETY PICK (TSP) award winners, with the 2019 Toyota Avalon and 2019 Lexus ES receiving the IIHS’ highest award, the TOP SAFETY PICK+ (TSP+), when...
TORONTO, ON – December 14, 2018 – Conquer the city in the Yaris Hatchback – the agile, urban-savvy subcompact that delivers style, versatility and driving fun way bigger than its modest footprint.
TORONTO, ONTARIO – December 3, 2018 – Toyota Canada Inc. (TCI) reported another record sales month, with 18,731 units sold in November, up 10.4% compared to 2017. Toyota Division posted sales of 16,787 vehicles, up 11.5% compared to last year for its...
TORONTO, ON – November 28, 2018 – Winter is coming, and thanks to the 2019 Prius, with available new AWD-e system, there’s no need to fear it.
TORONTO, ON – November 28, 2018 – With its bumper-to-bumper, wheels-to-roof transformation, the 2020 Toyota Corolla was already big news in sedans for 2019.
RAV4 Technology: Smartest SUV On the Block
Nov 20, 2018
TORONTO, ON – November 20, 2018 – From new multimedia to smarter all-wheel drive and a more efficient hybrid powertrain, the fifth-generation Toyota RAV4 is brimming with high-tech that works seamlessly and conveniently to deliver a rewarding driving and ownership experience.
RAV4 Design: Adding Excitement to the Segment
Nov 20, 2018
TORONTO, ON – November 20, 2018 – The 2019 Toyota RAV4 looks nothing like its predecessors, and that is purely by design. The all-new, fifth-generation model brings back a more dedicated SUV appearance, a reflection of both its enhanced capability and of customer desires. People buy SUVs for emotional reasons, not just practical reasons.
All-New Robust Design and Highly Refined Driving Experience New Dynamic Force 2.5L Engine and Toyota Hybrid System Powertrains Offering More Power and fuel efficiency Standard Second-Generation Toyota Safety Sense (TSS 2.0) All-New,...
TOYOTA GAZOO Racing wins the rally and the FIA World Rally Championship for Manufacturers’ title in Australia
Nov 19, 2018
TORONTO, ONTARIO, November 19, 2018 – TOYOTA GAZOO Racing World Rally Team won the FIA World Rally Championship manufacturers' title in style at the final round in Australia with a rally victory for Jari-Matti Latvala.
Toyota Racing Development Turns Up Heat for Camry
Nov 19, 2018
TORONTO, ON – November 19, 2018 – Toyota is once again bringing its racing pedigree to the road as it unveils the Camry TRD, a sedan with an appetite for curves and a distinct exhaust note bristling with attitude.
Corolla Goes Hybrid
Nov 16, 2018
TORONTO, ON – November 16, 2018 – For the first time in Canada, the Corolla will be offered in hybrid form to add even more impressive fuel efficiency to its list of accolades.
TORONTO, ON – November 15, 2018 – With more than 45 million Toyota Corollas sold globally since its introduction in 1966, it would be difficult to find a driver who did not recognize the name. Everyone, it seems, has a Corolla story. Many, though are going to be doing double takes when they see the re-imagined and reconfigured 2020 Toyota Corolla Sedan.
Dynamic and Modern: 2019 Toyota Yaris Sedan
Nov 13, 2018
TORONTO, ON – November 13, 2018 – Discover the 2019 Toyota Yaris Sedan – the small car that punches way above its weight by combining unexpected features with dynamic style in a sedan that delivers outstanding value.
TORONTO, ON – November 12, 2018 -- The world’s most popular car is about to get greater than ever. Tune in to the live North American reveal of the all-new, 12th-generation 2020 Toyota Corolla on Thursday, November 15, at 7:00 p.m. PST.
PLANO, Texas - November 8, 2018 -- Fall is here, winter's near, but the 2019 Prius performs on roads whether snowy or clear.
Best sales month ever for Lexus, up 11.6%, led by RX and NX New October monthly record for Toyota division, up 9.9% Hybrid sales set new monthly record, up...
It’s Supra Time: 2020 Supra to Debut in Detroit
Oct 30, 2018
TORONTO, ON – October 30, 2018 – Confirming one of the worst-kept secrets in the auto industry, Toyota announced it will premiere its oft-teased and much-anticipated 2020 Supra at the 2019 North American International Auto Show (NAIAS) in Detroit.
Transform Your Drive In The 2019 Toyota Camry
Oct 24, 2018
TORONTO, ON – October 24, 2018 – Sharp. Sleek. Stunning. These are the words you’ll use to describe the 2019 Toyota Camry. Available in four-cylinder, V6 and self-charging hybrid powertrains, the Camry features a range of models and grades that let you pick the vehicle that suits your style.
TORONTO, ON – October 24, 2018 – Make getting there fun, with the 2019 Toyota Highlander. Available in conventional and self-charging hybrid powertrains, with room for seven or eight adults, the Highlander features a range of models and grades that let you pick the vehicle that suits your style.
TORONTO, ON – October 17, 2018 – While many people are talking about the automation of the automobile, Toyota knows there’s massive fun to be had when the driver is in complete control – and to prove it, Toyota Canada hosted a day of gear-shifting glory to #SaveTheManual in the parking lot at its head office, starring the all-new 2019 Toyota Corolla Hatchback.
Ready For All Adventures: The 2019 Toyota Tacoma
Oct 9, 2018
TORONTO, ON – October 9th, 2018 – The Toyota Tacoma is the legend – built on more than 80 years of creating trucks designed to conquer the harshest terrain and weather on the planet. And for 2019, Toyota offers the popular pick-up truck in a range of...
LONDON, ON, October 3, 2018 – Whether you’re a lifelong Toyota fan, considering moving up from another brand, or interested in kicking the tires on your first vehicle, North London Toyota is ready to offer an exceptional auto dealership experience with...
TORONTO, ON – September 27, 2018 – It’s agile enough to take on downtown congestion, its low emissions mean everybody breathes a little easier, and it comes with a big bundle of standard technologies.
Rugged, Powerful and Refined: The 2019 Toyota Tundra
Sep 26, 2018
TORONTO, ON – September 26, 2018 – The Toyota Tundra has proven – time and again – that it’s up to the task.
WHITEHORSE, YT, September 26, 2018 – As Whitehorse Toyota eyes a half-century of serving drivers, Toyota’s northernmost dealer is cutting the ribbon on a new showroom and service area designed to warm the heart of every Yukoner.
Make A Powerful Statement: The Toyota Sequoia
Sep 24, 2018
TORONTO, ON – September 25, 2018 – It’s built to haul but ready to play. It’s the 2019 Toyota Sequoia – and whether you’re transporting a crew to the jobsite, friends and sports gear to the arena, or hauling a trailer full of fun to the cottage,...
TORONTO, ON – September 24, 2018 – Whether it’s a day on the trail or a night on the town, the Toyota 4Runner is ready to take you there – thanks to its winning blend of authentic, rugged 4x4 capability and a refined interior with comfort features and amenities designed to delight.
TORONTO, Ontario, September 5, 2018 – Toyota is conducting a safety recall involving certain 2016-2018 model year Toyota Prius vehicles. Approximately 7,200 vehicles in Canada will be involved in this recall. The subject vehicles have an engine wire...
TORONTO, ONTARIO, August 29, 2018 – Toyota Canada Inc. today announced that it is conducting a safety recall involving certain 2012 model year Toyota Avalon vehicles. Approximately 215 vehicles are involved in Canada.
Uber to integrate its self-driving technology alongside Toyota Guardian technology in purpose-built vehicles for deployment on Uber's ride-sharing network.
TOKYO (Aug. 24, 2018) – As a worldwide partner of the Olympic and Paralympic Games, Toyota Motor Corporation is supporting Para sports and contributing to creating a more inclusive society at the grassroots level...
Adventure Starts Here: The 2019 Toyota Sienna
Aug 22, 2018
TORONTO, ON – August 22, 2018 – What are you waiting for? The 2019 Toyota Sienna – the official van of family fun – is ready to go. Sienna offers a choice of power-trains...
TORONTO, Ontario, August 7, 2018 – Toyota Canada Inc. (TCI) is taking a more assertive approach to persuading thousands of Toyota owners across the country to have their Takata airbag inflators replaced.
Discover The True Sports Car: The 2019 Toyota 86
Aug 1, 2018
TORONTO, ON – August 1st, 2018 – The Toyota 86 is the authentic sports coupe – packing a spirited Flat 4 Boxer engine, rear wheel drive plus incredible balance and handling to make every drive feel like a day at the track, all in a stylish package that’s loaded with features. And for 2019, Toyota Canada is offering the 86 in a TRD Special Edition that injects more aggressive performance and style.
TORONTO, ONTARIO, July 30, 2018 — The completely refreshed 2019 Toyota Avalon has been recognized with the highest safety award from the Insurance Institute for Highway Safety (IIHS).
July 23, 2018 – TOKYO, Japan – With two years to go until the Olympic and Paralympic Games Tokyo 2020, Toyota today outlined the mobility concept that will become the basis for its Tokyo 2020 Games activities, organized around three main pillars...
The Toyota Mobility Foundation (TMF) and the World Resources Institute (WRI) have initiated a project to deploy two- and four-wheeler rental and ride sharing solutions for congestion alleviation and enhanced first- and last-mile connectivity at six...
TORONTO, ONTARIO, July 11, 2018 – Silicon Valley-based venture capital firm Toyota AI Ventures unveiled a global “call for innovation” today in partnership with the Toyota Research Institute (TRI). Designed to spur entrepreneurial innovation by...
THE REVIVAL OF THE FITTEST: TOYOTA SUPRA GETS BACK TO AMERICAN RACING IN NASCAR XFINITY SERIES
Jul 6, 2018
TORONTO, ONTARIO, July 6, 2018 – Toyota Supra is back at the track! Beginning in 2019, the globally-recognized iconic sports car will prove its championship mettle in the hotly contested NASCAR Xfinity Series (NXS). Supra will make its on-track debut in...
Ottawa, June 28, 2018 - A new study by the Traffic Injury Research Foundation (TIRF) suggests senior drivers in Canada could play a leadership role in the safe adoption of semi-automated vehicles as Canadian roadways transition from traditional vehicles...
TORONTO, ON – June 26, 2018 Toyota Canada Inc. today announced that it is conducting a safety recall involving certain Lexus models: Model Year 2006-2013 IS350, Model Year 2010-2014 IS350C and Model Year 2007-2011 GS350, and GS450h vehicles. ...
TOYOTA RESEARCH INSTITUTE SUPPORTS DEVELOPMENT OF OPEN-SOURCE AUTOMATED DRIVING SIMULATOR
Jun 22, 2018
TORONTO, ONTARIO, June 21, 2018 ―Toyota Research Institute (TRI) is furthering its support of open source platforms by donating $100,000 to the Computer Vision Center (CVC) to accelerate its development of an open source simulator for automated driving,...
TORONTO, ONTARIO, June 19, 2018 – Canadians are invited to join in on the fun at the race track this summer as kartSTART Presented by Toyota celebrates its eighth year providing hands on drivers’ safety education to kids across Canada.
Toyota Continues Role as Lead Automotive Innovator
Jun 18, 2018
Ann Arbor, Mich. (June 18, 2018) – In his address to investors last month, Akio Toyoda spoke of transforming the company that bears his family name from an automaker into a mobility company. While that official change in direction was a recent...
TOYOTA GAZOO Racing wins Le Mans
Jun 18, 2018
TORONTO, ONTARIO, June 18, 2018 – TOYOTA GAZOO Racing won the 86th Le Mans 24 Hours, taking an historic first victory at its 20th attempt.
TORONTO, ON – June 14, 2018 – Effortlessly sophisticated and stylish, the all-new, 2019 Toyota Avalon is the high-calibre, design-centric, technologically-savvy mid-premium sedan like nothing else on the road.
TORONTO, ON – June 11, 2018 – It’s hard to resist an all-inclusive package – like the 2019 Toyota Corolla. With its winning blend of style, technology and advanced safety features – headlined by Toyota Safety Sense on all models – there are plenty of reasons to embrace the legendary Corolla.
TORONTO, ONTARIO, June 6, 2018 - Seven-Eleven and Toyota recently announced details of a joint project to reduce CO2 emissions.
TORONTO, ONTARIO, June 8, 2018 – The Toyota Mobility Foundation (TMF) and the World Resources Institute (WRI) have agreed to work together to enhance metro accessibility through multi-modal mobility solutions in six Indian cities over the next three...
Montreal, QC – June 6, 2018 – Today, loyal customers, dealership staff, and special dignitaries joined together to celebrate the grand opening of Spinelli Toyota Lachine’s newly relocated dealership - ready to open its doors to the city of Lachine and...
TORONTO, ONTARIO, May 24, 2018 – The Alan Turing Institute (The Turing) and the Toyota Mobility Foundation are collaborating on a project to transform the way cities are planned and managed.
VANCOUVER, BRITISH COLUMBIA, May 22, 2018 – Vancouver’s Human in Motion Robotic Inc. is one of ten recipients from around the world to receive an award to continue its research and innovation in the area of human movement and mobility and complete its...
Québec Public Mothers’ Milk Bank Able to Support More Premature Babies with Help from an Unlikely Partner: Toyota
May 10, 2018
(Montréal, Québec – May 10, 2018) Moms are the everyday heroes whose superpower often goes unnoticed – especially when the life of a fragile premature newborn is at risk. That’s why organizations like Héma-Québec do what they can to support mothers who need that extra ounce of courage.
TORONTO, ON – May 3, 2018 – Construction is underway on a new, state-of-the-art home for Westminster Toyota in the heart of British Columbia’s Lower Mainland.
TORONTO, ON – April 12, 2018 – If Canadian kids have their way, your future car will clean our environment as you drive. It will fly across oceans. And it will double as a search and rescue vehicle … and a mobile art studio.
Meet The New RAV4: Toyota Unveils The Next-Generation Of One Of Canada’s Favourite SUVs
Apr 11, 2018
TORONTO, ONTARIO, April 11, 2018 – Toyota Canada is ready for 2018 with a full range of models designed to inspire and impress – and nowhere is that more apparent than with the 2019 Toyota RAV4. The next generation of this popular compact SUV makes its Canadian debut at the Edmonton Motorshow this month.
TORONTO, Ontario, April 3, 2018 – Toyota Canada Inc. today announced that it is conducting a safety recall in Canada of approximately 220 Model Year 2018 Camry and Highlander vehicles and Model Year 2017 Sienna, Tacoma and Lexus RX350 vehicles. The...
TORONTO, ONTARIO, January 15, 2018 – The roads of Avalon, the mystical paradise that inspired Toyota’s flagship nameplate, have likely never seen a mid-premium sedan like this. Safe to say, neither has the North American International Auto Show. Until now.
Meet The New Champion: The 2019 Toyota Corolla Hatchback – At The Vancouver International Auto Show
Mar 28, 2018
TORONTO, ONTARIO, March 28, 2018 – The Left Coast is the place to be this month, as the all-new 2019 Toyota Corolla Hatchback makes its Canadian debut at the Vancouver International Auto Show.
Toyota Recalls Certain Camry Vehicles
Mar 28, 2018
(TORONTO, Ontario – March 28, 2018) Toyota Canada Inc. (TCI) today announced that it is conducting a safety recall in Canada on 67 Model Year 2018 Camry vehicles.
All-New 2019 Toyota RAV4 serves up a breakthrough debut at New York International Auto Show
Mar 28, 2018
TORONTO, ONTARIO, March 28, 2018 - All the stops have been pulled for the world debut of the all-new 2019 Toyota RAV4. The vehicle that created the small sport utility vehicle (SUV) segment makes its fifth-generation debut at the New York International Auto Show.
Hatch is Back! All-New 2019 Toyota Corolla Hatchback Wows at the 2018 New York International Auto Show
Mar 23, 2018
TORONTO, ONTARIO, March 23, 2018 – Talk about going big in the Big Apple! For the first time in North America, Toyota’s newest, stylish, and most technologically-advanced compact car in the world, the all-new 2019 Corolla Hatchback, makes its debut at the New York International Auto Show.
Toronto, Ontario, March 14, 2018 – The human touch is key during Toyota’s vehicle development process – especially when fine-tuning ride handling, comfort, and other sensory aspects. There are a few times during development, however, when that hands-on, human touch isn’t always the best solution. That’s why Toyota is using automated vehicle technology during an evaluation of new vehicles known as rough-road durability testing.
Toronto, Ontario, March 9, 2018 – Taiki Morii is not your average Toyota employee. In addition to his day job working in the Government Affairs Division of Toyota Motor Corporation, which he started from August 2014, Morii, a three-time veteran of the Paralympic Winter Games, is aiming for gold at the PyeongChang 2018 Paralympic Winter Games
TORONTO, Ontario, March 8, 2018 – From March 9 to 18, elite Canadian athletes who have challenged their limits every day to chase their Paralympic dreams will be competing at the PyeongChang 2018 Paralympic Winter Games. The entire country will ...
GR SUPRA RACING CONCEPT: THE LEGEND RETURNS
Mar 6, 2018
TORONTO, ONTARIO, March 6, 2018 – The GR Supra Racing Concept makes its world debut at the Geneva Motor Show, reviving the name and spirit of the most celebrated model in Toyota’s illustrious sportscar heritage and demonstrating Toyota’s commitment to bringing the Supra back to the market.
Toronto, Ontario, March 5, 2018 - Toyota will establish a new company in Tokyo in the latter part of this month named “Toyota Research Institute-Advanced Development” (TRI-AD) that will accelerate its efforts in advanced development for automated driving.
Toyota Announces New Powertrain Units Based on TNGA
Feb 28, 2018
TORONTO, ONTARIO, February 28, 2018 – Toyota Motor Corporation (Toyota) announces that it has developed a new continuously variable transmission (CVT), 6-speed manual transmission, 2.0-litre engine, 2.0-litre hybrid system, and 4WD systems based on the Toyota New Global Architecture (TNGA), a development framework aimed at making ever-better cars.
Toyota develops new magnet for electric motors aiming to reduce use of critical rare-earth element by up to 50%
Feb 23, 2018
Toyota announces that it has developed the world's first*1 neodymium-reduced, heat-resistant magnet. Neodymium magnets are used in various types of motors such as the high-output motors found in electrified vehicles, use of which is expected to increase rapidly in the future. The new magnet uses significantly less neodymium, a rare-earth element*2 ("rare earth"), and can be used in high-temperature conditions....
Toyota Prius Prime’s Gas Injection Heat Pump System Wins AJAC Best Green Innovation Award
Feb 21, 2018
TORONTO, ONTARIO, February 21, 2018 – A Toyota-developed Gas Injection Heat Pump System that helps boost cold-weather driving range in plug-in hybrids and other electrified vehicles is this year’s winner of the Automotive Innovation Award from the Automobile Journalists Association of Canada (AJAC), in the Best Green Innovation category. AJAC announced the award this morning at the Canadian International Auto Show in Toronto.
Toyota Recalls Certain Sequoia and Tundra Vehicles
Feb 20, 2018
TORONTO, ON, February 20, 2018 – Toyota Canada Inc. (TCI) today announced that it is conducting separate safety recalls in Canada of approximately 580 Model Year 2017 Tundra and approximately 8,180 Model Year 2018 Sequoia and Tundra vehicles. Model...
TORONTO, ON – February 14, 2018 – Toyota Canada Inc. (TCI) has once again won an industry-leading 16 awards for residual / retained value: 11 Canadian Black Book (CBB) Best Retained Value Awards and five ALG Residual Value Awards – more than any other auto manufacturer for the ninth straight year.
TORONTO, ON, Feb 14, 2018 – Toyota Canada Inc. (TCI), today announced that it is conducting separate safety recalls in Canada of approximately 1,100 Model Year 2018 Toyota Camry vehicles and approximately 600 Model Year 2015 - 2018 Lexus RC F, Model...
TOYOTA CITY, JAPAN, Feb. 9, 2018 – Created in honor of Toyota’s shift to a mobility company and its eight-year worldwide partnership with The International Olympic and Paralympic Committees, “Start Your Impossible,” Toyota’s first-ever global marketing campaign, will roll out in 27 countries at the start of and through the Olympic and Paralympic Winter Games PyeongChang 2018.
TORONTO, ON – February 8, 2018 – Visit the Toyota booth at the Canadian International Auto Show in Toronto to see the Toyota i-TRIL Concept – an environmentally friendly compact electric vehicle for urban lifestyles that’s also designed to provide tremendous driving fun.
TORONTO, ONTARIO, February 8, 2018 – The pulse-pounding, heart-racing TRD Pro Series from Toyota returns for its next generation of off-road dominance. . For 2019, Tundra, 4Runner and Tacoma will all feature Fox shocks and a host of impressive off-road equipment tuned and designed by the engineers at Toyota Racing Development (TRD).
Athletes Supported by Toyota Carry “Start Your Impossible” Movement and Reach for Gold at PyeongChang 2018
Feb 7, 2018
Two Canadian athletes chosen to be part of global “Team Toyota” More than 50 athletes from 20 countries supported by Toyota will compete at the Olympic Winter Games and Paralympic Winter Games (TORONTO, ONTARIO – Feb 7, 2018) As a Worldwide...
Canadian Athlete Stars in Top Super Bowl Ad
Feb 2, 2018
- Story of Canadian Paralympian Lauren Woolstencroft takes the spotlight in primetime spot - 60-second “Good Odds” ad aims to inspire people to “start their own impossible” (TORONTO, ONTARIO – February 2, 2018) Shortly after the Super Bowl kicks off on Sunday, tens of millions of people around the world will watch the incredible story of Canadian Paralympic Alpine Skier, Lauren Woolstencroft, who overcame seemingly impossible odds to achieve incredible success...
TMMC builds 571,535 vehicles in 2017 to lead all Canadian automotive manufacturers 40% of Toyota vehicles sold in Canada are made in Canada, TMMC is TCI’s primary supplier TMMC once again a net exporter of vehicles, making a significant...
(TORONTO, ONTARIO – January 31, 2018) Toyota Canada Inc. today announced that it is conducting a safety recall in Canada of approximately 4,570 Model Year 2016 Toyota Prius and Lexus RX vehicles and Model Year 2015 – 2016 Lexus NX vehicles. The...
TORONTO, ONTARIO, January 30, 2018 – TOYOTA GAZOO Racing can confirm its drivers for the 2018-19 FIA World Endurance Championship (WEC) season, with Fernando Alonso joining the line-up.
The Toyota Mirai Fuel Cell Electric Vehicle To Go On Sale This Year In Canada Starting in Québec.
Jan 18, 2018
Montreal, Quebec, January 18, 2018 – Toyota Canada today took an important step towards the future of sustainable mobility in Canada, announcing that the Toyota Mirai – powered by hydrogen fuel cell electric powertrain technology – is coming to Canada this year.
TORONTO, ONTARIO, January 14, 2018 – The 2018 Toyota Prius Prime goes the distance – offering futuristic styling, advanced technology and an ultra-efficient power train that lets drivers travel more than 1,000 kilometres on a single tank of gas with a full battery charge.
At Toyota’s recent Advanced Technology Seminar in its R&D Centre in Zaventem, Belgium, the company explained its Global Vision towards ZERO accidents.
TORONTO, ONTARIO, January 4, 2018 – Toyota Research Institute (TRI) will show its next-generation automated driving research vehicle, Platform 3.0, at the Consumer Electronics Show (CES®) next week in Las Vegas.
TORONTO, ONTARIO, January 3, 2018 - Led by record hybrid, truck and Lexus sales, Toyota Canada Inc. (TCI) recorded its best sales year ever in 2017, with an overall annual sales growth of 3.1% and 224,547 vehicles sold.
TORONTO, ONTARIO, December 14, 2017 – Construction begins this month on what will be the largest Toyota Dealership in Canada: a brand new, state of the art showroom and service facility for OpenRoad Toyota – Richmond.
Toyota Earns a Total Of Nine 2018 IIHS Awards
Dec 11, 2017
TORONTO, ONTARIO, December 11, 2017 - A total of nine Toyota and Lexus vehicles are 2018 IIHS TOP SAFETY PICK (TSP) award winners, with the new 2018 Camry receiving its highest award, the TOP SAFETY PICK+ (TSP+).
Style and Dynamism, Actualized
Dec 8, 2017
TORONTO, ONTARIO, December 8, 2017 - Toyota will premiere its all-new 2019 Avalon on Monday, January 15, at 1:05 PM EST during the 2018 North American International Auto Show.
TORONTO, ONTARIO, December 6th, 2017 – Meet the advanced crossover – the unique Toyota Prius v, which combines impressive space and versatility with equally impressive technology and fuel efficiency. New for 2018, all Prius v models are standard equipped with Toyota Safety Sense P, plus a new 4.2” multi-information display.
TORONTO, ONTARIO, December 5, 2017 - The Toyota Mobility Foundation, in partnership with Nesta’s Challenge Prize Centre, has launched a USD $4 million-dollar global challenge to change the lives of people with lower-limb paralysis, culminating in the unveiling of the winners in Tokyo in 2020.
TORONTO, ONTARIO, December 6, 2017 - Toyota dealers across Canada have partnered with Canadian Blood Services and Héma-Québec to spread awareness and provide opportunities for local communities to donate blood.
Future Toyota Adventure Concept (FT-AC) Takes Outdoor Fun to New Levels at 2017 Los Angeles Auto Show
Nov 30, 2017
TORONTO, ONTARIO, November 30, 2017 – Long live new adventures! With the Future Toyota Adventure Concept, or FT-AC, comes the ideal versatility for living an active lifestyle, allowing deeper exploration to take life’s journeys even further.
Toyota Expanding Its Industry-Leading Safety Technology Package with Second Generation Toyota Safety Sense™
Nov 29, 2017
TORONTO, ONTARIO, November 29, 2017 - Toyota today announced that the second generation of its Toyota Safety Sense™ (TSS) package of active safety features will begin rolling out as standard equipment on certain Toyota vehicles beginning in mid-2018.
Do More, With The 2018 Toyota Tacoma
Nov 29, 2017
TORONTO, ONTARIO, November 29, 2017 – It’s not just what your Toyota Tacoma can do for you – it’s what you can do with this popular and proven compact pick-up truck. New for 2018, all Tacoma models are enhanced with the additional security of Toyota...
TORONTO, ONTARIO, November 23, 2017 – The 2018 Sienna is here and ready for road trips, luggage, sports gear, carpool, your small-business cargo and anything else you can throw in! With a choice of power-trains and a long list of convenience and comfort...
Two New TRD Sport Packages Plus New Styling, More Safety And More Technology Highlight The 2018 Toyota Tundra Line-Up
Nov 21, 2017
TORONTO, ONTARIO, November 21, 2017 – Get where you’re going – every time – in style and comfort with the Toyota Tundra full-size pickup truck. Rugged and powerful, yet also surprisingly refined, the Tundra line-up welcomes two new trucks for 2018 – the...
Toyota Unveils Third Generation Humanoid Robot T-HR3
Nov 21, 2017
Toyota City, Japan, November 21, 2017 – Today, Toyota revealed T-HR3, the company’s third generation humanoid robot. Toyota’s latest robotics platform, designed and developed by Toyota’s Partner Robot Division, will explore new technologies for safely managing physical interactions between robots and their surroundings, as well as a new remote maneuvering system that mirrors user movements to the robot.
Toyota Recalls Certain Model Year 2018 C-HR Vehicles
Nov 15, 2017
(TORONTO, ON – November 15, 2017) Toyota Canada Inc., announced that it is conducting a safety recall in Canada of 5,294 Model Year 2018 C-HR vehicles. In the involved C-HR vehicles, there is a possibility that the electronic parking brake (EPB)...
(TORONTO, ON – November 15, 2017) Toyota Canada Inc., announced that it is conducting a safety recall in Canada of 363 Model Year 2012 - 2015 Prius Plug-In Hybrid vehicles. The hybrid system on the involved Prius Plug-In Hybrid vehicles contains an...
(BOWMANVILLE, ON – November 13, 2017) Toyota Canada Inc. (TCI) has officially announced plans to build its new Eastern Canada Parts Distribution Centre (PDC) in Bowmanville, Ontario.
(BOWMANVILLE, ON – November 13, 2017) Toyota Canada Inc. (TCI) has officially announced plans to build its new Eastern Canada Parts Distribution Centre (PDC) in Bowmanville, Ontario.
(TORONTO, ON - November 9, 2017) - Toyota Canada Inc. announced on Thursday it will be an Official Partner of both the Canadian Paralympic Committee and the Canadian Olympic Committee for the next eight years.
TORONTO, ONTARIO, November 8, 2017 - According to Larry Hutchinson, President and CEO of Toyota Canada Inc. (TCI), the autonomous vehicle is a great opportunity for the automotive industry and will change society as we know it. Just don’t expect it to happen tomorrow.
(Toronto, ON – November 1, 2017) If your child is a dreamer with a passion for art and innovation, Toyota Canada Inc. (TCI) wants to see their vision for the future of mobility, transportation and technology.
(MONTRÉAL, QC – October 24, 2017) Toyota plans to exhibit at the 24th Intelligent Transportation System (ITS)1 World Congress (hosted by ITS America and ITS Canada), which is scheduled to be held from October 29 to November 2 in Montréal, Canada.
Toyota Launches "Fine-Comfort Ride" Concept Vehicle
Oct 18, 2017
ORONTO, ONTARIO, October 18, 2017 – Toyota Motor Corporation (Toyota) has launched the "Fine-Comfort Ride," a fuel cell vehicle (FCV) that envisions mobility in a low-carbon society with advanced utilization of hydrogen and renewable energy.
Toyota Unveils FC Bus Concept "Sora"
Oct 18, 2017
TORONTO, ONTARIO, October 18, 2017 – Toyota Motor Corporation (Toyota) announces the launch of the "Sora1," a Toyota fuel cell bus (FC bus) concept.
(TORONTO, ON – October 18, 2017) Toyota Canada Inc., announced that it is conducting a safety recall of certain Model Year 2005 – 2007, 2009 and 2010 Sienna vehicles in Canada. Approximately 23, 500 vehicles are involved. In the involved vehicles,...
As a Mobility Company, Toyota is Committed to “Freedom of Mobility for All” First Ever Toyota Mobility Summit Held Today in Athens, Greece (Toronto, ON – October 16, 2017) Toyota Motor Corporation (Toyota) has launched “Start Your...
NTT and Toyota Begin Joint Research Aimed at Promoting the Use of Lifestyle Support Robots
Sep 25, 2017
TORONTO, ONTARIO, September 25, 2017 ― Nippon Telegraph and Telephone Corporation (NTT) and Toyota Motor Corporation (TMC) have commenced joint research with the aim of promoting the use of partner robots that can help and coexist harmoniously with humans.
(TORONOT, ON. – Sept. 6, 2017) Canadian Blood Services looked for ways to improve production and distribution processes at their Ontario facility. Ace Metal Crafts in Bensenville, Ill., needed to find a way to reduce their production lead time....
Two Canadian Kids Win Global Car Design Contest
Aug 28, 2017
Two Canadian youth – both from Vancouver, BC - have been awarded for their innovative designs at the Toyota Dream Car Art Contest global awards ceremony in Japan. Their artwork was selected from amongst...
Santa Clara, Calif., August 15, 2017 - Telenav, Inc. (NASDAQ: TNAV), a leading provider of connected car and location-based platform services, announced today that its Scout® GPS Link navigation app is now available in 2018 Toyota Camry vehicles sold in Canada with select other models to follow.
(TOKYO, JAPAN – August 4, 2017) Toyota Motor Corporation (Toyota) and Mazda Motor Corporation (Mazda) signed an agreement today to enter a business and capital alliance, with the aim of further strengthening their lasting partnership. Today’s agreement...
(TORONTO, ONTARIO - Aug. 2, 2017) – Toyota’s Collaborative Safety Research Center (CSRC) today announced a sweeping set of new research programs studying the opportunities and addressing the challenges of emerging vehicle technologies.
TORONTO, ON – August 1, 2017 – Meet the small car with big ideas about design and technology. Meet the 2018 Toyota Prius c – sporting fresh styling inside and out, best-in-class fuel efficiency, and the addition of a standard backup camera to an already impressive list of active and passive safety systems.
Transformed From Every Angle: The 2018 Toyota Camry
Jul 25, 2017
TORONTO, ON – July 25, 2017 – The 2018 Toyota Camry is coming to Canada this summer at a starting MSRP of $26,390, and it’s better in every way than ever before.
Toyota Recalls Certain Accessory Block Heaters
Jul 20, 2017
(TORONTO, ON. – July 20, 2017) Toyota Canada Inc. (TCI) announced that it is conducting a safety recall of certain accessory engine block heaters installed by dealers in some Toyota, Lexus and Scion vehicles. Approximately 37,000 vehicles are involved in...
(TORONTO, ONTARIO – July 20, 2017) Toyota Canada Inc. (TCI), announced today that it is conducting a safety recall involving 240 Model Year 2016 Camry Hybrid vehicles in Canada. Among these 240 vehicles, up to 42 are potentially equipped with a...
(TORONTO, ONTARIO – July 17, 2017) As fast moving fires in British Columbia are forcing thousands of people from their homes, Toyota Canada Inc. (TCI) and Toyota Financial Services (TFS) are contributing $50,000 to help the Canadian Red Cross with their...
(Toyota City, Japan – July 17, 2017) Toyota Motor Corporation today announced the global launch of Mobilmo™, a mobile app that empowers children to exercise creativity through the craft of making things.
(TORONTO, ONTARIO – July 12, 2017) A Japanese partnership, consisting of the Kanagawa Prefectural Government, the municipal governments of the cities of Yokohama and Kawasaki, Iwatani Corporation, Toshiba Corporation, Toyota Motor Corporation...
(TORONTO, ON. - July 11, 2017) – Toyota Research Institute (TRI) is investing an initial $100 million to launch Toyota AI Ventures, a new corporate venture capital subsidiary designed to provide early-stage financing to startup technology companies.
(TORONTO, ONTARIO – July 6, 2017) Toyota continues to top the Insurance Institute for Highway Safety’s (IIHS) awards list. Thirteen Toyota and Lexus vehicles are IIHS award winners, with ten receiving its highest Top Safety Pick+ award, more than any...
(TORONTO, ON. - June 15, 2017) Toyota Motor Corporation and the Global Institute for Motor Sport Safety (Global Institute)* have launched a four-year research project using Toyota's Total Human Model for Safety (THUMS) with the aim of enhancing safety in motorsports.
(TORONTO, ON. – June 15, 2017) For Toyota, Canadian Blood Services and the Héma-Québec Foundation – three organizations with vastly different products and services but a similar dedication to quality, efficiency and improving the lives of Canadians - an...
TORONTO, ONTARIO, June 13, 2017 –This year, Toyota Canada Inc. (TCI) claimed a total of nine Vincentric Best Value in Canada™ Awards, and for the fifth time, more than any other auto manufacturer.
TORONTO, ONTARIO – June 13, 2017 – Toyota Canada Inc. today announced partnerships with four of Canada’s most respected National Sports Organizations.
Toyota Northwest Edmonton Elevates Overall Customer Experience with New 97,500-square-foot Facility
Jun 7, 2017
TORONTO, ONTARIO, June 7, 2017 – For most of the past three decades, it was known as Kingsway Toyota – renowned in Edmonton as a proud supporter of its local community and provider of outstanding service for its customers.
Toyota Leads Innovation with Three-peat!
Jun 6, 2017
(York Township, Mich. – June 5, 2017) – In the quickly evolving world of mobility, staying ahead of the technology curve is no easy task. For the third year in a row, Toyota hasn’t just kept up with the pack, they’ve set the pace. A recently released...
(TORONTO, ON – June 1, 2017) Toyota Canada Inc. (TCI), announced that it is conducting a safety recall of certain Model Year 2016 V6 engine Toyota Tacoma vehicles in Canada. Approximately 2,398 vehicles are involved. The V6 engine crankshaft timing...
(TORONTO, ON. - May 31, 2017) – Toyota’s Collaborative Safety Research Center (CSRC) today formally launched the next phase of its research mission, celebrating the successful conclusion of its first five years of auto safety research.
(NEW YORK, May 22, 2017) — The Toyota Research Institute (TRI) announced today that it is exploring blockchain and distributed ledger technology (BC/DL) for use in the development of a new mobility ecosystem that could accelerate development of autonomous driving technology.
MONTREAL, QC – May 16, 2017 – Quebecers drive more than half of all plug-in vehicles in Canada and Toyota will offer them the country’s exclusive first opportunity to own the 2017 Toyota Prius Prime. The latest edition to the Toyota family – smartly priced starting at $32,990 National MSRP ($35,204 all-in Quebec price before the $4,000 Québec provincial rebate) - is coming to Quebec dealers as of June 1, 2017. Recently crowned the World Green Car at the 2017 New York International Auto Show, the Prius Prime is officially the most fuel efficient vehicle on the road and offers a total package of great value in its two well-equipped models.
Toyota Contributes to Flood Relief Efforts
May 12, 2017
TORONTO, ONTARIO, (May 12, 2017) – As extensive flooding in several provinces across Canada is forcing thousands of people from their homes, Toyota Canada Inc. (TCI) and Toyota Financial Services (TFS) are contributing $50,000 to help the Canadian Red Cross with their ongoing relief efforts in the affected communities.
Toyota Recalls Certain Tacoma Vehicles
Apr 27, 2017
TORONTO, ONTARIO – April 27, 2017 Toyota Canada Inc. (TCI), announced that it is conducting a safety recall of certain Model Year 2016 and 2017 Toyota Tacoma vehicles in Canada. Approximately 15,000 vehicles are involved. The involved vehicles have...
Bangkok, Thailand (April 20, 2017) ― The Toyota Mobility Foundation (TMF) inaugural project to mitigate traffic congestion in Bangkok, Thailand has ended. TMF held a closing ceremony to share the outcomes of the project. The project began in April...
Toyota Launches Rental Service for the Welwalk WW-1000 Rehabilitation Assist Robot in Japan
Apr 12, 2017
(TORONTO, ON. - April 12, 2017) Toyota Motor Corporation will launch a rental service for the Welwalk WW-1000 robot from the fall of 2017. The Welwalk WW-1000 is designed to aid in the rehabilitation of individuals with lower limb paralysis as a result of stroke and other causes.
From Desktop to Trailhead: Toyota FT-4X Concept is a Modern 4x4 Toolbox for the Most Intrepid Urbanites
Apr 12, 2017
(TORONTO, ON – April 12, 2017) It’s only natural. In the busyness of city-based work life there emerges a growing urge to “get away”. For millennial-aged professionals confined to city limits, oftentimes these getaways are unplanned, and are of the casual, less extreme kind. (No time for summiting a mountain – a drive to the scenic point will do!)
TORONTO, ON., March 30, 2017 — The Toyota Research Institute (TRI) will collaborate with research entities, universities and companies on materials science research, investing approximately $35 million over the next four years in research that uses artificial intelligence to help accelerate the design and discovery of advanced materials.
(TORONTO, ON – MARCH 28, 2017) The Toyota RAV4 Hybrid is Canada’s choice for fun, with an advanced and efficient edge – and with good reason, because the RAV4 Hybrid is more than an impressively efficient compact crossover.
TORONTO, ON., March 23, 2017 – Invite children to think about what “dream cars” should be, let them unleash their imaginations with colourful drawings, and get ready to be inspired. That’s the essence of the Toyota Dream Car Art Contest.
The compact hybrid that’s big on fun: The 2017 Toyota Prius c is stylish, nimble and incredibly efficient
Mar 15, 2017
(TORONTO, ON – MARCH 15, 2017) It’s designed for modern life, and thrives in the city. It’s the Toyota Prius c – the most efficient member of the Prius family. For 2017, Toyota has enhanced every Prius c with a snazzy matte black body kit to give the future-forward design an urban edginess, and introduced new safety features across the Prius c model line.
Participants to experience new Toyota Safety Sense demonstration first hand kartSTART celebrates 7th year with a new stop added to the 2017 nationwide tour TORONTO, ONTARIO (March 6, 2017) – Toyota Canada Inc. (TCI) announced today that, by...
New platform expands sensor array and advances autonomous vehicle research Developed for flexible, plug-and-play testing of ‘Chauffeur’ and ‘Guardian’ research tracks (PALO ALTO, CALIFORNIA – March 3, 2017) The Toyota Research Institute (TRI)...
New catalyst is world’s first1 integrally molded FLAD®2 substrate Groundbreaking design reduces catalyst volume by 20% (TOYOTA CITY, JAPAN – February 22, 2017) Toyota Motor Corporation announces the commercial availability of a new, smaller...
(PLANO, TEXAS – Feb. 16, 2017) Toyota was once again named by Fortune as one of the “World’s Most Admired Companies” and named the No. 1 Motor Vehicle company for the third consecutive year in an annual ranking. Fortune’s “World’s Most Admired Companies”...
TORONTO, ONTARIO, February 15, 2017 – Toyota Canada Inc. (TCI) has received 15 more residual / retained value awards from two prominent organizations.
Jari-Matti Latvala Takes Brilliant Victory for Toyota on Rally Sweden with the Yaris WRC
Feb 15, 2017
(TORONTO, ON – FEBRUARY 15, 2017) For the first time since Rally China in 1999, Toyota has won a round of the FIA World Rally Championship: on only the second event for the all-new Yaris WRC.
(TORONTO, ON – February 13, 2017) Toyota is proud to announce cumulative global hybrid vehicle (HV) sales of more than 10 million units as of January 31. Last year, Toyota Canada Inc. (TCI) set a Canadian benchmark, selling 19,787 hybrids – an all-time...
(TORONTO, ON – FEBRUARY 16, 2017) Visit the Toyota display at the Canadian International Auto Show in Toronto and discover Toyota’s vision for bringing a better future to Canadians and the communities in which they live.
(TORONTO, ON – FEBRUARY 13, 2017) Discover what drives you forward, in the Toyota exhibit at the Canadian International Auto Show – February 17-26, 2017 at the Metro Toronto Convention Centre.
(TORONTO, ON – FEBRUARY 9, 2017) Families on the go, TRD style! Toyota’s Tundra full-size pickup truck and Sequoia large SUV have long been ideal for adventuresome families in need of that unique combination of performance, utility, towing ability and comfort.
Toyota Recalls Certain Tundra Vehicles
Jan 24, 2017
TORONTO, ONTARIO, January 24, 2017 – Toyota Canada Inc. (TCI), announced that it is conducting a safety recall of approximately 6,157 Model Year 2016 and 2017 Toyota Tundra vehicles in Canada. The involved vehicles are equipped with resin rear step...
Toyota Expands Takata Air Bag Safety Recall
Jan 13, 2017
TORONTO, ONTARIO, January 13, 2017 – Toyota Canada Inc. (TCI) today announced that, based on recent information from Takata as required by the National Highway Traffic Safety Administration, it is expanding its recall involving Takata front passenger...
ANTE RAISED: ALL-NEW 2018 TOYOTA CAMRY GAINS EMOTIONALLY-CHARGED DESIGN AND PERFORMANCE EXPERIENCE
Jan 9, 2017
DETROIT, January 9, 2017 - The best-selling car in its segment for the past two years in Canada, the Toyota Camry is raising the ante at this year’s Detroit autoshow. The eighth-generation sedan has gone through a total evolution, from a proven, dependable and safety-focused car to one that also possesses a more exciting and emotional character, thanks to its newfound sporty performance and style.
(TORONTO, ON – JANUARY 4, 2017) Imagine if the vehicles of the future were friendly, and focused on you. That’s the vision behind Toyota’s Concept-i. Announced today at the 2017 Consumer Electronics Show in Las Vegas, the groundbreaking concept vehicle demonstrates Toyota’s
TORONTO, ONTARIO, December 22, 2016 — For the third year in a row, Toyota has topped the U.S. Insurance Institute for Highway Safety’s (IIHS) annual list of safety awards. Eleven Toyota and Lexus vehicles won IIHS awards in 2017, with nine receiving its highest award, the TOP SAFETY PICK+, the most of any manufacturer.
2016 North American Environmental Report Highlights
Dec 15, 2016
TORONTO, ONTARIO, December 15, 2016 – For Toyota, boldly shaping the future of mobility starts with striving toward reducing greenhouse gas (GHG) emissions across Canada and the United States, as released in its sixteenth annual North American...
Toyota Recalls One 2017 Toyota Camry
Dec 13, 2016
TORONTO, ONTARIO, December 13, 2016 – Toyota Canada Inc., announced that it is conducting a safety recall of one Model Year 2017 Toyota Camry vehicle in Canada. During vehicle assembly, it is possible that incorrect fasteners were used to install...
TORONTO, ONTARIO, November 24, 2016 – Toyota Canada Inc. (TCI) has launched a fully redesigned Toyota.ca, with a range of enhancements that make the website ideal for today’s consumer.
Make a statement with the 2017 Toyota Sequoia
Nov 23, 2016
(TORONTO, ON – November 23, 2016) The 2017 Toyota Sequoia is the full-size SUV made for Canadians who want to stake their claim, and do it all. Carefully crafted and powerfully built, Sequoia comes in three distinctive 4WD models, each loaded with an awesome set of standard features.
Toyota Recalls Certain Sienna Vehicles
Nov 22, 2016
(TORONTO, Ontario – November 22, 2016) Toyota Canada Inc. (TCI) announced that it is conducting a safety recall of approximately 60,000 Model Year 2011-2016 Toyota Sienna vehicles in Canada.
Tough enough for anything – including “Highway Thru Hell”: The Toyota Tundra full-size pick-up truck
Nov 22, 2016
(TORONTO, ON – November 22, 2016) When projects call, Tundra answers. The 2017 Toyota Tundra full-size pick-up combines the power, versatility and safety to get the job done, plus the style and comfort to make Tundra the envy of those who don’t have one.
Think big about small: The 2017 Yaris Hatchback
Nov 18, 2016
(TORONTO, ON – November 18, 2016) Don’t let its small footprint fool you: The Toyota Yaris Hatchback is big on everything that matters. And for 2017, Toyota offers three models – each in a choice of manual and automatic transmissions – all with new safety and convenience features.
(TORONTO, ON – November 17, 2016) An exciting next chapter in Toyota’s storied North American product history has been revealed under the lights of the Los Angeles Convention Center. Stylish, athletic, and tech-filled, the all-new 2018 Toyota C-HR – or, “Coupe High-Rider” –
Get even more RAV4
Nov 15, 2016
(TORONTO, ON – November 15, 2016) The Toyota RAV4 is Canada’s choice for fun – and with good reason. These compact crossovers combine spirited performance and impressive versatility to carry family, friends and gear – plus innovative technologies and plenty of comfort and safety features.
(TORONTO, ON – November 11th, 2016) The Corolla iM is for the person who makes things happen – whether it’s a weekend getaway or the road trip of a lifetime. With plenty of style, comfort and driving fun – plus space for friends and gear and advanced safety features that are just plain smart – the Corolla iM is ready for anything.
Toyota Research Institute-ANN will fund artificial intelligence, materials science and robotics research at University of Michigan
TORONTO, ONTARIO, November 2, 2016 – The Toyota Camry was chosen as the Top Family Car Pick in autoTRADER.ca’s inaugural 2017 Overall Top Pick award.
(TORONTO, ON – November 1, 2016) Building on the success of a first run in Ontario earlier in 2016, Toyota Canada is launching “Towards Tomorrow by Toyota” at select shopping centres in Quebec, Ontario and British Columbia this fall.
Status Report on the Driving Barista Application Project Which Aims to Prevent Smartphone-Related Traffic Accidents
Oct 24, 2016
TOKYO, JAPAN, October 13, 2016 – Toyota Motor Corporation (Toyota), Komeda Co., Ltd. (Komeda), and KDDI Corporation (KDDI) have been running a project that utilizes a smartphone application called Driving Barista. The project aims to reduce the number of traffic accidents in Aichi Prefecture in Japan which are caused by drivers using their smartphones while driving. During the 17 days between September 20 and October 61, the application was downloaded about 37,000 times and was used to record about 2.6 million km of distance driven. This means that a cumulative distance equivalent to about 65 trips around the earth, or about 7 round trips from the earth to the moon had been driven safely by drivers while refraining from using their smartphones. The project gave in a fun way those who actually used the application to increase their level of awareness about reducing traffic accidents, and has helped many people inside and outside of Aichi Prefecture understand the importance of preventing smartphone-related traffic accidents.
TOKYO, JAPAN, September 20, 2016 – Toyota Motor Corporation (TMC), Komeda Co., Ltd. (Komeda), and KDDI Corporation (KDDI) will begin an initiative on September 20, 2016 by utilizing a smartphone application called Driving Barista. The application is aimed at reducing the number of traffic accidents in Aichi Prefecture in Japan, which are caused by drivers using their smartphones while driving. This is the first traffic safety initiative in Japan involving a smartphone application, which is to be carried out and jointly promoted by an automobile company, a communication company, and a food and beverage company.
TORONTO, ONTARIO, October 21, 2016 – Toyota Canada Inc. (TCI), announced that it is conducting a safety recall of approximately 601 Model Year 2016 Toyota Highlander vehicles in Canada. On the involved vehicles, there is a possibility that the wire...
(TORONTO, ON – October 20, 2016) Pavement? Who needs pavement? The Toyota 4Runner TRD Pro screams, “Bring on the trail!” Offered for the first time in Canada, the 4Runner TRD Pro headlines the 4Runner line-up for the 2017 model year, which also includes a new TRD OFF-ROAD package.
Weekends are epic in the 2017 Toyota Tundra TRD Pro
Oct 20, 2016
(TORONTO, ON – October 24, 2016) Take your adventures to new heights with the Tundra TRD Pro – the full-size pickup truck designed for serious off-roading fun. As comfortable running the dunes as it is towing a boat, the Tundra TRD Pro is ready to claw through just about anything.
(TORONTO, ON – October 20, 2016) Tame treacherous terrain. Master mud. Stomp snow. The 2017 Toyota Tacoma TRD Pro does it all, fearlessly – with factory-installed off-roading gear designed by the experts at Toyota Racing Development (TRD) to make a great go-anywhere, do-anything pick-up truck even greater.
(TORONTO, ON – October 19th, 2016) Everyone benefits when vehicles are equipped with advanced automatic safety technology – but these technologies are most effective when drivers understand how they work. That’s why Toyota – the first automaker...
TORONTO, ON., Oct. 12, 2016 – Toyota Canada Inc. (TCI), announced that it is conducting a safety recall of approximately 2,780 Model Year 2016 and 2017 Toyota Prius sedan vehicles in Canada.
PLANO, TEXAS, October 12, 2016 – Toyota: most valuable automaker. Top global Asian brand.
(TORONTO, ON – October 5, 2016) Whether it’s a family-sized summer road trip or the weekly routine of errands and after school activities, the Toyota Sienna does it all and makes it better – with big style and generous amenities, plus an easy-driving attitude and a new engine/transmission combination for 2017.
Reignite your passion for driving; the new Toyota 86 brings sporty driving back for 2017
Oct 4, 2016
(TORONTO, ON – October 4, 2016) Make every day a rally day with the 2017 Toyota 86 – a perfectly balanced coupe that heralds the return of the sports car to the Toyota brand including new performance and styling updates that are sure to excite.
TORONTO, ONTARIO, October 3, 2016 – If your child loves art, is inspired by imagination, and has a vision for the future of mobility, Toyota Canada wants to see their wildest ideas.
(TORONTO, ON – October 4, 2016) The 2017 Toyota Prius Prime – it’s more than a name change. Find out why as Toyota Canada brings this all-new plug-in hybrid Prius to market this year. The Prius Prime goes the distance – more than 965 km on a single tank of gas and a full battery charge. And it does so with no sacrifices to style, comfort or amenities.
(TORONTO, ON – September, 2016) Toyota will phase out the use of Takata frontal airbag inflators in production of new vehicles that contain phase-stabilized ammonium nitrate (PSAN) propellant without a drying agent (“desiccant”) by the end of October 2016.
The Toyota Highlander: Raising the bar for popular and hard-working family vehicles with even more to love for 2017
Sep 29, 2016
(TORONTO, ON – September 30, 2016) The Toyota Highlander already enjoys a sterling reputation as the no-compromise three-row mid-size SUV. That’s because Highlander drivers enjoy its winning combination of style, comfort, versatility, drivability and safety. Now, Highlander fans can enjoy even more of what they love, with a significantly updated line for 2017.
Ottawa, September 29th, 2016 /CNW/ - Startling results of a national public opinion survey about automated vehicles revealed that public misperceptions and over-confidence in these technologies may have unintended consequences for driver behaviour. The May 2016 poll was released today by the Traffic Injury Research Foundation (TIRF) in partnership with the Toyota Canada Foundation (TCF). More than 2,600 Canadian drivers responded to the poll that investigated driver knowledge, attitudes, and practices in relation to much anticipated, semi- and fully-automated vehicles.
(TORONTO, ON – SEPTEMBER 29, 2016) You learn a lot in 50 years – and as the Toyota Corolla celebrates five decades – during which it has become the world’s best-selling vehicle – the 2017 Corolla is even better, with enhanced body styling, an upgraded interior, added advanced safety features, and even more features as standard.
(TORONTO, ON – SEPTEMBER 19, 2016) The 2017 Toyota Prius redefines the concept of “hybrid”. Bold and sporty outside, advanced yet welcoming inside, and lively and fun on the road, the Prius shatters perceptions.
Toyota Recalls Certain Prius Vehicles
Sep 13, 2016
(TORONTO, Ontario – September 14, 2016) Toyota Canada Inc. (TCI) today announced that it is conducting a safety recall of approximately 175 Model Year 2016 Toyota Prius vehicles in Canada.
TORONTO, ON., August 29, 2016 - Two young Canadian artists won bronze at the Toyota Dream Car Art Contest global awards ceremony in Japan. Their works of art were chosen from 855,371 submissions from more than 80 countries.
The many reasons to love the 2017 Toyota Camry
Aug 18, 2016
(TORONTO, ON – August 18, 2016) There are many reasons to love the Toyota Camry: What are yours? Get behind the wheel of the 2017 Camry and find out.
(TORONTO, ON – August 11, 2016) Toyota Canada Inc. today announced that it is changing the remedy for 21,722 Model Year 2006 ‐ 2011 RAV4 and Model Year 2010 Lexus HS250h vehicles involved in a 2013 recall. In the earlier action, if the nuts for...
Toyota Canada Foundation Invests in Vancouver’s Future Leaders with $25,000 Donation to Nikkei Place Foundation
Jul 22, 2016
VANCOUVER, B.C. July 22, 2016 – The Toyota Canada Foundation is donating $25,000 to Vancouver’s Nikkei Place Foundation to support volunteering and mentorship programs for future leaders.
TORONTO, ON, July 5, 2016 – Toyota Canada Inc. (TCI) was honoured with more Vincentric Best Value in Canada™ Awards than any other automotive manufacturer, demonstrating value across the breadth of TCI’s vehicle lineup.
(TORONTO, ON – June 28, 2016) Toyota Canada Inc. today announced that it is conducting a safety recall of approximately 12,931 Model Year 2010 ‐ 2012 Prius; 2010 Prius Plug‐In Hybrids and 2011 and 2012 Lexus CT200h vehicles. The involved vehicles...
(MONTREAL, QC – June 16, 2016) This month, as part of continued efforts to expand the conversation on the diversity of electric powertrains, Toyota Canada is bringing three iterations of electric vehicles – the future of sustainable mobility – together at EVS29, the largest international electric vehicle conference in the world.
(TORONTO, ON – June 1st, 2016) It’s not a concept – it’s a real car. And it’s on the road in Canada for the first time in June, demonstrating one of the most efficient and clean power sources in the world...
(TORONTO, ON. – May 25, 2016) Toyota Canada Inc. (TCI) today announced that it is recalling approximately 1,836 Model Year 2015 Yaris Hatchback vehicles. In the involved vehicles there is a possibility that a front shock absorber (strut) mounting...
(TORONTO, ON. – May 20, 2016) Toyota Motor Corporation announced today that the cumulative total of its global hybrid vehicle sales has surpassed nine million units1 as of April 30, including more than 120,000 in Canada. This latest million unit...
TORONTO, ON., (May 6, 2016) – In efforts to aid communities affected by the Alberta Fires, Toyota Canada Inc. (TCI) and Toyota Financial Services (TFS) today committed $100,000 in support of relief efforts in the province by the Canadian Red Cross.
Destination Toyota in Burnaby Celebrates Grand Opening of New 90,000-square-foot Facility
Apr 26, 2016
BURNABY, B.C., April 26, 2016 – After nearly a quarter century as an integral part of the Burnaby community, Destination Toyota is celebrating the beginning of an exciting new era with the grand opening ceremony of a new 90,000-square-foot dealership at 4451 Still Creek Drive.
Imaginations Of Talented Young Canadians Create Inspiring Visions Of The Future Of Mobility
Apr 14, 2016
TORONTO, ON., April 14, 2016 – After receiving a record number of entries, the judges of this year’s Toyota Dream Car Art Contest completed the difficult task of choosing the nine Canadian winners.
TORONTO, ON., April 13, 2016 – Toyota Canada Inc. today announced that it is recalling approximately 1,012 Model Year 2016 Avalon and 193 Model Year 2016 Camry sedans.
TORONTO, ON., April 12, 2016 – The Toyota Canada Inc.-supported kartSTART program (www.kartSTART.ca), is gearing up for its sixth year of driving safety through education. Four new locations have been added for 2016, with stops in Red Deer, AB, Regina, SK, Hamilton, ON and Halifax, NS to round out the tour, in addition to returning to previous stops, by popular demand. Offering a unique experience the whole family can benefit from, kartSTART allows kids to get behind the wheel of a motor vehicle and establish concrete driving awareness and skills training well before they become licenced driver, setting a strong foundation for safe driving down the road.
TORONTO, ON., April 6, 2016 – Toyota Canada Inc. today announced that it is recalling approximately 858 Model Year 2016 Toyota RAV4; approximately 9 Model Year 2016 RX350; and approximately 319 Model Year 2016 ES350. The involved vehicles are...
TORONTO, ON., March 24, 2016 – Canadians voted Toyota as the Most Trusted Brand™ of passenger car and the Most Trusted Brand™ of hybrid car in a recent Reader’s Digest Trusted Brand™ study. For eight consecutive years, when Reader’s Digest asked Canadians to name their most trusted passenger car manufacturer, Toyota has been one of the top answers.
TORONTO, ON: March 24, 2016 – Whether you’re a Hollywood A-lister or an average Joe, chances are, you’ve got memories associated with the Toyota Corolla. With more than 43 million vehicles sold over the last 50 years, the Toyota Corolla has been a part of more people’s lives than any car ever manufactured and continues to stay relevant and revered by ongoing improvements, refreshments and redesigns.
Toronto, ON. March 24, 2016 – Advanced automatic safety technology that was once available on only the most luxurious new vehicles is about to be included as standard equipment on almost every Lexus and Toyota model and trim level in Canada. Announced at this week’s New York International Auto Show, Toyota will begin to include the Lexus Safety System+™ and Toyota Safety Sense™ packages, anchored by automatic emergency braking (AEB), on almost every new vehicle by the end of 2017
THE WORLD’S BEST SELLING HYBRID GOES TO THE NEXT LEVEL IN STYLE AND TECHNOLOGY WITH THE 2017 TOYOTA PRIUS PRIME
Mar 22, 2016
Toronto, ON: March 23, 2016 – What’s in a name? Everything. And that’s what you’ll find in the Prius Prime, a distance range-topping model with a plug-in hybrid powertrain from the world’s leading hybrid vehicle leader, Toyota. “Prime” = best, and when it comes to electric vehicles, there’s no doubt that sparks flew at the Toyota display at the recent 2016 New York International Auto Show, where the brand’s best-equipped, most technologically-advanced model to date was unveiled.
FR-S Reborn as Toyota 86
Mar 16, 2016
TORONTO, ON, March 17, 2016 –With a combination of spirited Scion styling and Toyota Q-D-R (Quality-Durability-Reliability), the former Scion FR-S will debut as the reinvigorated 2017 Toyota 86 at the New York International Auto Show,...
Toyota’s debut of 2017 Highlander Mid-sized SUV to showcase significant performance updates
Mar 14, 2016
TORONTO, ON: March 14, 2016 -Toyota will be debuting the significantly enhanced 2017 model year Highlander mid-size sport utility vehicle (SUV) on Wednesday, March 23 at the upcoming New York International Auto Show. The popular Highlander, receives an array of new and updated equipment and technology, inside and out, including a new Direct Shift 8-speed automatic transmission.
Toyota Expands Takata Airbag Safety Recall
Mar 2, 2016
TORONTO, ON., March 2, 2016 – Toyota Canada Inc. today announced that it is expanding two of its recalls involving Takata front passenger airbag inflators. This will add model years of certain vehicles previously recalled and will cover all remaining dual-stage front passenger inflators of a particular type, as a precautionary measure.
2017 Toyota Tacoma TRD Pro - More Capable Than Ever!
Feb 19, 2016
CHICAGO, Feb. 19, 2016 - Whether tackling treacherous snow-covered terrain, driving off the beaten path, or surviving extreme conditions where roads fear to tread, the adrenaline-pumping TRD Pro Series from Toyota is up for any challenge. Two years ago, the TRD Pro Series arose from Toyota’s storied off-road racing heritage, with its numerous victories in the grueling Baja off-road endurance races. Born from this experience, the Toyota TRD Pro Series Tacoma, Tundra, and 4Runner have helped serious off-roaders go places they never dreamed possible.
Toyota Recalls Certain RAV4 Vehicles
Feb 17, 2016
TORONTO,ON., February 17, 2016 - Toyota Canada Inc., today announced it is conducting a safety recall of approximately 148,966 Model Year 2006-2012 RAV4 vehicles.
Scion Brand to Transition to Toyota
Feb 3, 2016
(TORONTO, ONTARIO – February 3, 2016) In 2003, Scion established as a separate brand in the US to explore new products and processes to attract younger customers. Brought to Canada in 2010, the brand allowed Canadians access to small cars important to the Canadian market and is now transitioning to the Toyota brand.
TORONTO, ON., February 2, 2016 - Toyota Canada Inc. today announced it is conducting a safety recall of 6,962 Model Year 2005-2006 Toyota Sequoia; 2005 Tundra; 2004-2006 4Runner; 2003-2006 LX470; and 2004-2006 GX470 vehicles.
(TORONTO, ON – January 27, 2016) Toyota has developed a concept vehicle that perfectly suits today’s creative class of mobile entrepreneurs and Makers. Visit Toyota at this year’s 2016 Canadian International Auto Show and be among the first to see the Toyota U2 (“U Squared”), an urban utility concept making its global auto show debut at this year’s show, held from February 12-21 at the Metro Toronto Convention Centre.
(MONTREAL, QC – JANUARY 14, 2016) Toyota Canada today received the 2016 Best New Innovation Technology award from the Automobile Journalists Association of Canada (AJAC) for the advanced technologies found on the Atkinson Cycle D-4S V6 engine in the all-new, 2016 Toyota Tacoma pick-up truck.
(TORONTO, ON – November 27, 2015) Toyota trucks have always been designed to tame the toughest terrain and weather on the planet. And now – with the launch of the 2016 Toyota Tundra TRD Pro Series full-size pick-up truck – they’re better than ever.
CAMBRIDGE, ON., November 10, 2015 – Toyota announced today that it will produce RAV4 vehicles in its Cambridge North Assembly plant starting in 2019. With Lexus RX in Cambridge, and Toyota RAV4 in Woodstock and Cambridge, Toyota Motor Manufacturing Canada (TMMC) will become a North American hub for sport utility vehicles. The company also announced that it will be adding hybrid RAV4 production.
TORONTO, ON., November 3, 2015 – Toyota Canada Inc. (TCI) today announced that it is conducting a safety recall of approximately 3,137 Model Year 2013-2015 Toyota Avalon and Lexus ES350 and Lexus ES300h sedans.
TORONTO, ON., October 21, 2015 – Toyota Canada Inc. (TCI) today announced that it is conducting a safety recall related to the driver’s side Power Window Master Switch. The VIN range (total number) of possibly affected vehicles is subject to confirmation and will be separately notified to Transport Canada as soon as it becomes available.
Tokyo, Japan, October 16, 2015 ― Toyota will exhibit the latest (ITS) technologies and initiatives for safe and comfortable mobility at Smart Mobility City 2015, an event being held alongside the Tokyo Motor Show.
(TORONTO, ON – October 13, 2015) In its fourth generation, the Toyota Prius is set to take on new markets with groundbreaking environmental performance, a bold new design, and a fun-to-drive spirit. Today, Toyota is proud to unveil the technological advances that enable its hybrid flagship to break the mold while still remaining true to form.
(TOKYO, JAPAN – October 9, 2015) Toyota will present its vision for the future of mobility at this year's Tokyo Motor Show, where three very different new concept cars will be revealed. While some of the vehicles slated to go on display represent the development and commercialization of groundbreaking new technologies, others seek to explore and strengthen the emotional bond between car and driver.
TORONTO, ON., September 17, 2015 – Toyota Canada Inc. (TCI) today announced that it is conducting a safety recall of approximately 93,652 Model Year 2009-2012 RAV4 vehicles.
Toyota C-HR Concept Gets a Step Closer to Production
Sep 15, 2015
(FRANKFURT, GERMANY – September 15, 2015) The Toyota C-HR concept, a stylish and compact hybrid crossover, has been updated with the intention of launching a mass-market version in the not-so-distant future. The new five-door model is currently on display at the 2015 IAA Frankfurt Motor Show (September 15―27).
(TORONTO, ON – August 25, 2015) The Toyota Camry is the number one selling intermediate car in North America for a good reason: In fact, for many of them. The Toyota Camry and Camry Hybrid set the standard in the mid-size sedan segment with a bold exterior, premium interior, dynamic handling, and a broad selection of grades – plus the option of V6 or hybrid power trains.
Meet The Smart and Tough Sport Truck
Aug 17, 2015
(TORONTO, ON - August 17, 2015) Your life is “always on”: Shouldn’t your truck be, too? The all-new 2016 Toyota Tacoma is the compact sports pick-up that’s always on for adventure. With fresh styling, upgraded performance, segment-leading features and Toyota’s reputation for engineering trucks that dominate any terrain or climate, the 2016 Tacoma is ready to dominate dirt, rocks or pavement, 24/7.
TORONTO, ON., August 7, 2015 – From Ribfest in Toronto to Poutine Fest in Montreal to Ag in Motion in Saskatoon, a special Toyota Tundra tailgating vehicle with a barbeque installed on its bed has been adding extra sizzle to summer events across the country.
TORONTO, ON., July 23, 2015 – Toyota has won the Vincentric Best Passenger Vehicle Value brand award for the fourth consecutive year, and is also a repeat winner of the Vincentric Best Hybrid Brand in Canada claim.
Toyota Recalls Certain Model Year 2012-2014 Prius v
Jul 15, 2015
TORONTO, ON., July 15, 2015 – Toyota Canada Inc. (TCI) today announced that it is conducting a safety recall of approximately 9,515 Model Year 2012-2014 Prius v hybrid vehicles.
(CAMBRIDGE, ON - June 17, 2015) - Today, Toyota Motor Manufacturing Canada Inc. (TMMC) received two J.D. Power and Associates Plant Quality awards, gold and silver, in the J.D. Power Initial Quality Study.
Toyota Expands Takata Airbag Safety Recall
Jun 16, 2015
TORONTO, ON., June 16, 2015 – Toyota Canada Inc. (TCI) today announced that it is expanding its recalls involving Takata front passenger airbag inflators.
Toyota City, Japan, May 18, 2015 — A breakthrough in the real-time observation of fuel cell catalyst degradation could lead to a new generation of more efficient and durable fuel cell stacks.
Toyota Expands Takata Airbag Safety Recalls
May 13, 2015
Toronto, Ontario – May 13, 2015 Toyota Canada Inc. announced that it is expanding its recalls involving Takata airbag inflators.
TORONTO, ONTARIO (May 8, 2015) – kartSTART (www.kartSTART.ca) presented by Toyota is a unique family safety education program ...
(TORONTO, ON – April 22, 2015) Toyota Canada Inc. (TCI) has been recognized as one of Canada’s Greenest Employers for 2015. TCI was awarded the distinction based on an array of commitments that demonstrate positive environmental impact,...
(TORONTO, ON – April 15, 2015) Toyota today announced a multi-year plan to realign its manufacturing operations in North America in support of the Toyota New Global Architecture (TNGA), a comprehensive approach to achieving sustainable growth by making...
(Edmonton, AB – April 8, 2015) – Adventure is never far away with a compact pickup truck – and this year Canadians can gear up to dominate almost any terrain they encounter, whether it be on or off-road – with the king of the hill: The all-new, 2016 Toyota Tacoma...
Toyota City, Japan (April 6, 2015) —Toyota is ready to debut its second turbocharged entry in a series of new engines with drastically improved thermal and fuel efficiency.
The new 8NR-FTS 1.2-liter direct-injection turbo engine will be available as an option for the partially redesigned Auris, which went on sale in Japan today...
Toyota Dream Car Art Contest Encourages Passion, Creativity And Talent From More Canadian Youth
Apr 6, 2015
TORONTO, ON., (April 6, 2015) – Toyota’s 2015 Dream Car Art Contest continues to encourage the limitless imaginations of Canada’s young people. Last fall, Canadians were asked to invite youth ages 15 and under, to unleash their creativity in the...
Start Spreading The News: 2016 Toyota RAV4 Hybrid Debuts At New York International Auto Show
Apr 2, 2015
(NEW YORK, NY – April 2, 2015) There’s a new hybrid in town, and it’s called RAV4. Toyota Canada has been the overwhelming gas-electric hybrid sales leader since 2004. Now, 15 years after the first Prius was sold in Canada, Toyota has unveiled its seventh hybrid offered as part ...
TORONTO, ON., (April 1, 2015) – Toyota Canada Inc. (TCI) sold 16,805 vehicles in March, bringing the total for the first quarter of the year to 41,329, an increase of 6.6% versus 2014. With the best March ever for sales of Lexus luxury vehicles in...
(TORONTO, ON – March 31, 2015) Think you know the Toyota Yaris? Think again – as Toyota brings an all-new, bolder Yaris Sedan to Canada...
TORONTO, ON., (March 30, 2015) – The world’s first compact crossover sport utility vehicle (SUV) and the world’s first luxury crossover SUV are helping to bring advanced safety technology to the mass market – raising the bar and lowering the price. The move is a major stride towards Toyota’s vision of a mobility future that is safer and more convenient for everyone, bringing a package of automated driver-assist technologies normally confined only to super-luxury models closer to the mainstream.
TOKYO, JAPAN, (March 27, 2015) – Two Guinness World Records titles have been awarded to Kirobo, the robot astronaut developed as part of a joint research project between Dentsu Inc., the University of Tokyo’s Research Center for Advanced Science and...
Making Ever-Better Cars: A Progress Report
Mar 26, 2015
TORONTO, ON., (March 26, 2015) In the four years since announcing its new Global Vision, Toyota has made significant progress toward achieving sustainable growth by making ever-better cars. This has required a new approach to manufacturing automobiles, with the core aims being greatly improved product development and more competitive production sites. This work is based on the Toyota New Global Architecture (TNGA) and is supported by the cultivation of a skilled and capable workforce.
A New Hybrid Joins The Toyota Family
Mar 26, 2015
(TORONTO, ON – March 26, 2015) The 2016 RAV4 Hybrid. See it April 2, 12:30 p.m. EDT at the New York International Auto Show.
A New Era for the World Champions
Mar 26, 2015
TORONTO, ON., (March 26, 2015)Toyota Racing enters the 2015 World Endurance Championship ready to start a new era with the defence of its two titles. Toyota became the first Japanese company to win the World Championship during a very successful 2014...
VANCOUVER, B.C., (March 24, 2015) – To kick off the Vancouver International Auto Show, Toyota Canada is recognized with a special “best pass rate” award for the BC AirCare Program. From 1992 through 2014, non-exempt vehicles in the Vancouver and...
Toyota Fuel Cell Vehicle Concept To Appear In Canada For The First Time At Vancouver International Auto Show
Mar 24, 2015
VANCOUVER, B.C., (March 24, 2015) – Toyota’s leading-edge environmental innovation is in the spotlight at this year’s Vancouver International Auto Show. The headline attraction is the Canadian debut of the Toyota Fuel Cell Vehicle (FCV) Concept – the...
(TORONTO, ON – March 18, 2015) Think you know the Toyota Yaris? Think again – as images of the all-new Toyota Yaris Sedan will be released later this month. ...
TORONTO, ON., ( March 11, 2015) – Toyota Canada Inc. today announced it will conduct safety recalls of approximately 12,043 Model Year 2015 Camry, Camry Hybrid, Highlander, Highlander Hybrid, and 2014-2015 Model Year RAV4 vehicles. In the involved...
NASCAR Champion Toyota Tundra Makes its Canadian Debut at the Calgary International Auto and Truck Show
Mar 11, 2015
CALGARY, AB., (March 11, 2015) – Fast and nimble to win on the NASCAR circuit, yet rugged and dependable to rescue vehicles on some of northern Canada’s most difficult roads, the Toyota Tundra is one amazing pickup truck...
TORONTO, ON., (March 6, 2015) – The Toyota Sienna has been recognized as one of just 20 products to receive a 2015 Today’s Parent Approved™ Seal. Today’s Parent, Canada’s number-one source of parenting information, established the program to recognize...
TORONTO, ON., (March 3, 2015) – Toyota Canada Inc. (TCI) sold 13,002 vehicles in February, an increase of 18.8% versus last year. It is the second-best February of sales in TCI history, behind 2008.
TORONTO, ON., (February 26, 2015) — Toyota Canada is donating a 2014 RAV4 to continue the next phase of safety research at the University of Toronto.
TORONTO, ON., Feb. 25, 2015 – Game, set, and match. The Lexus brand captured a grand slam by ranking highest in vehicle dependability among all nameplates for a fourth consecutive year in the 2015 J.D. Power and Associates Vehicle Dependability Study (VDS).
Toyota is focused on introducing creative solutions that will redefine personal mobility – concepts that are environmentally friendly while also sparking the imagination with great excitement. The Toyota i-Road is an excellent example of this. As the...
With FT standing for “Future Toyota,” this concept car was two years in the making by Toyota’s Calty Design Research team. The FT-1 is an aggressive, track-focused sports car concept guided by the Toyota design ethos of “Vibrant Clarity” – a unique...
TORONTO, ON., (February 17, 2015) — Toyota Canada Inc. announced today, it will conduct a safety recall of approximately 72 Model Year 2015 Yaris hatchbacks.
TORONTO, ON., (February 11, 2015) — Toyota, Lexus and Scion have something for everyone at this year’s Canadian International Auto Show (CIAS), which kicks off on the Family Day long weekend in Toronto.
TORONTO, ON., (February 11, 2015) — Toyota Canada also led the way in the ALG 2015 Canadian Residual Value Awards, with 10 winners. That’s twice as many as the next closest manufacturer.
Future of Mobility: The Toyota i-Road Concept Vehicle Makes Canadian Debut At Toronto Auto Show
Feb 11, 2015
TORONTO, ON., (February 11, 2015) — Visitors to the Toyota booth at this year’s Canadian International Auto Show (CIAS) will be able to experience how the notion of fun-to-drive has been redefined with the Toyota i-Road concept vehicle.
TORONTO, ON., (February 5, 2015) — Toyota Canada Inc. today announced it will conduct a safety recall of approximately 36 Model Year 2014 FJ Cruiser vehicles.
TORONTO, ON., (January 28, 2015) — Toyota Canada Inc. announced plans to conduct a safety recall of approximately 1,285 Model Year 2011—2012 Avalon sedans.
Toyota to Increase 'Mirai' Production
Jan 22, 2015
TOYOTA CITY, JAPAN (January 22, 2015) — Toyota Motor Corporation today announced that it will increase production of the "Mirai" fuel cell sedan, which launched in Japan on December 15, 2014. The new plan calls for production to increase from the 2015 level of 700 units to approximately 2,000 units in 2016 and approximately 3,000 units in 2017.
TORONTO, ON., (January 21, 2015) — For the past seven years, Reader’s Digest has conducted its Most Trusted Brand™ Survey among Canadians and each time Toyota has come out as one of the brands on top when it comes to passenger car manufacturers.
TORONTO, ON., (January 21, 2015) — It has been two years since the Ottawa-based Traffic Injury Research Foundation (TIRF) and the Toyota Canada Foundation launched “Brain on Board” in Canada – an innovative public education program to help Canadians learn more about safety technology and safe driving.
TS030 brings racing pedigree to Toyota hybrids — and to the 2015 Montreal International Auto Show
Jan 15, 2015
MONTREAL, QC., (January 15, 2015) — As a unique hybrid race car, the Toyota TS030 will get the adrenaline flowing for visitors to the Toyota booth at this year’s Montreal International Auto Show.
TORONTO, ON (January 15, 2015) — Toyota Canada Inc., announced plans to conduct a safety recall of approximately 381 Model Year 2014-2015 Prius v vehicles.
DETROIT, USA — (January 12, 2015) Whatever the terrain, Tacoma is king of the hill. Rebuilt inside and out with an all-new powertrain and enhanced suspension tuning, Tacoma is ready for dirt stomping adventurers. With a legacy of off-road victories and over seven million units sold in North America since 1964, Toyota revitalizes the midsize truck segment with the introduction of the all-new 2016 Tacoma.
LAS VEGAS, NV., (January 5, 2015) — Toyota is opening the door to the hydrogen future, making available thousands of hydrogen fuel cell patents royalty free. Announced today at the 2015 Consumer Electronics Show, this Toyota initiative will spur development and introduction of innovative fuel cell technologies around the world.
TORONTO, ON., (January 5, 2015) — Toyota Canada Inc. (TCI) reported total sales of 200,851 vehicles in 2014, up 2.8% over 2013.
TORONTO, ON., (December 22, 2014) — When it comes to diverting materials from landfill sites, no effort is going to waste from Toyota’s people in Canada.
Toyota Canada Protecting Biodiversity
Dec 18, 2014
TORONTO, ON., (December 18, 2014) — Toyota is not only manufacturing and selling ultra-fuel efficient and low-emission vehicles that indirectly help protect the habitats of Canada’s animals, but Canadian wildlife is getting direct help from Toyota as well.
TORONTO, ON., (December 3, 2014) - There are the 46 million litres of water being captured, cleaned and recycled this year, thanks to a process innovation created and implemented by Team Members involved in vehicle painting at Toyotas assembly plant in Cambridge, Ontario.
TORONTO, ON. - (December 2, 2014) - The Automobile Journalists Association of Canada has announced its category winners in the annual Canadian Car of the Year Awards, and Toyota has come out on top as the Best New SUV/CUV ($35,000-$60,000) for the 2015 Toyota Highlander.
TORONTO, ON., (December 2, 2014) - With December still to come, Toyota has already established a new annual record for truck sales at 84,565. Leading the way is the Canadian-made RAV4, with a fifth consecutive monthly record. The RAV4 has also already recorded its best year ever with a month to go, at 34,015 units sold.
Toyota Racing: World Champions 2014
Dec 1, 2014
TORONTO, ON., (December 1, 2014) Toyota Racing is the 2014 drivers’ and manufacturers’ World Champion after a successful conclusion to the FIA World Endurance Championship season in the Six Hours of Sao Paulo, at Interlagos.
TORONTO, ON., (November 27, 2014) — Next year, Toyota Motor Corporation will launch a newly-developed set of active safety technologies designed to help prevent or mitigate collisions across a wide range of vehicle speeds. These technologies will be offered in the form of two "Toyota Safety Sense" packages, to be launched in 2015 and rolled out across most passenger models and grades*1 in Japan, North America and Europe by the end of 2017. Both packages will be made available at price levels chosen to encourage widespread use.
TORONTO, ON., (November 27, 2014) — Starting next year, some of Toyota Motor Corporation's new models will be compatible with advanced vehicle-infrastructure cooperative systems that use a wireless frequency reserved for Intelligent Transport Systems (ITS). This compatibility will be offered as an option for the "Toyota Safety Sense P" active safety package that will be made available in 2015 on select new models sold in Japan.
TORONTO, ON., (November 26, 2014) — Toyota Canada Inc., announced plans to conduct a voluntary safety recall of approximately 2,027 Model Year 2015 Sienna minivans.
TORONTO, ON. — (November 19, 2014) The Toyota Prius v — the "big Prius" — gets a new look for 2015. But Toyota didn't mess with the outstanding roominess in the largest model of the Prius Family, a car sized for families with an excellent 5.6L/100km combined fuel economy rating.
TORONTO, ON. - (November 19, 2014) The Prius c, Toyota's most affordable hybrid vehicle takes on a sporty new look for 2015.
The Future Has Arrived, and It's Called Mirai
Nov 17, 2014
Toronto, ON., (Nov 17, 2014) Akio Toyoda has seen the future, and it’s called “Mirai.” That’s the name of Toyota’s new fuel cell vehicle, which the company’s president announced in a video released the night before the car’s official launch.
The Toyota Mirai Brings the Future to Your Driveway
Nov 17, 2014
Toronto, ON., (Nov 17, 2014) For the second time in a generation, Toyota has re-imagined the future of mobility.
Toronto, ON., (Nov 12, 2014) Even the techies at Popular Science like the Toyota Fuel Cell Vehicle (FCV). The magazine named the sedan to a 2014 Best of What’s New winner in the auto category.
Toronto, ON., (November 4, 2014) In drag racing terms, a sleeper is a car that looks as innocuous as possible, but has the means to blow the doors off the competition. The attendees at this years Specialty Equipment Market Association (SEMA) Show were shocked when emcee Rutledge Wood lifted the Sleeper Camrys body to reveal a purpose-built dragster putting out over 850 horsepower. The excitement was palpable as crowds of onlookers rushed into the Toyota booth to get a glimpse at the source of the ear-splitting growl that shook Central Hall to its foundation. Toyotas Sleeper Camry had just revealed its true intentions.
Toyota Recalls Certain 2014 Camry Vehicles
Nov 4, 2014
TORONTO, Ontario, (November 4, 2014) — Toyota Canada Inc., announced plans to conduct a voluntary safety recall of approximately 163 Model Year 2014 Toyota Camry and Camry Hybrid vehicles.
Seventh Series Manufacturer's Title for Toyota
Nov 3, 2014
Toronto, ON., (November 3, 2014) Tundra driver Kyle Busch’s victory in Friday night’s race at Texas Motor Speedway enabled Toyota to clinch its seventh NASCAR Camping World Truck Series (NCWTS) manufacturer’s championship in 11 years participating in the series.
TORONTO, ON. (October 27, 2014) Roll up your sleeves and get to work, confident that your pick-up truck is up to the task. With impressive towing capability plus a choice of engine sizes, drivetrains, cab sizes and bed lengths all generously equipped for performance, comfort and safety the 2015 Toyota Tundra is the full-size pick-up that's ready for any project.
With Passion Fueled By Customer Support and Loyalty, Toyota Celebrates 50 Years in Canada
Oct 23, 2014
Toronto, ON., (October 23, 2014) Fifty years ago, Toyota granted a distributorship agreement to Canadian Motor Industries, Ltd. (CMI), which would later become Toyota Canada Inc. (TCI).
Toronto, ON., (October 9, 2014) — Playful campaigns and its zero-emission "Car of the Future" Fuel Cell Vehicle are just a few of the reasons Interbrand ranked Toyota the 8th most valuable global brand in its annual report. Up from No. 10 in 2013, Toyota's brand value increased by 20 percent to $42.4 billion, the highest Toyota has achieved. Toyota again ranked as the most valuable automotive brand.
TORONTO, ON., (October 9, 2014) — For 50 years, Toyota has been committed to investing in Canada, and Canadians have inspired and fueled the passion behind the company's commitment to the future of innovation and building ever better cars. Today, Toyota Canada Inc. (TCI) is inviting Canadians to encourage their children to be the innovators and designers of tomorrow by using their imagination and creativity to create their ultimate "dream car".
CHARLOTTE, NC — (October 8, 2014) What's not to love about this minivan? The Toyota Sienna is the minivan like no other — delivering all the practicality that busy Canadians demand, plus great styling and the surprisingly dynamic performance that drivers love. For 2015, Toyota offers the Sienna in several models — including Canada's only all-wheel-drive minivan models — making it easy for drivers to choose the minivan that best meets their needs. And when a one-way conversation is just what you need, Toyota's Driver Easy Speak (now available on the 2015 Sienna), let's everyone in the back can hear how much fun the driver is having. With starting MSRPs as low as $30,690, there's never been a better time to put a Sienna in the driveway.
CHARLOTTE, NC — (October 8, 2014) Toyota raises the bar yet again in the mid-size sedan segment with a bold, bumper-to-bumper redesign of the Toyota Camry for 2015. With a striking new design, new model grades, and more dynamic handling, the 2015 Camry is Toyota's best yet. And with highly competitive starting MSRPs, Camry is ready to welcome even more Canadians to the Toyota family.
BURNABY, BC, (October 2, 2014) — Since 1992, Destination Toyota has been an integral part of the community, meeting the mobility needs of Burnaby and surrounding area drivers.
TCI increases September sales by 6.2%
Oct 1, 2014
TORONTO, ON., (October 1, 2014) — Toyota Canada Inc. (TCI) sold 18,335 vehicles in September, up 6.2% versus 2013.
TORONTO, ON., (September 29, 2014) — Toyota Canada Inc. (TCI) plans to conduct a voluntary safety recall of approximately 47,470 Model Year 2005-2011 Tacoma 4x4 and Tacoma Pre-Runner pickup trucks.
Adventure Calls :: the 2015 Toyota 4Runner Answers
Sep 23, 2014
TORONTO, ON. — (September 23, 2014) There's no substitute for experience — and Toyota draws on more than 70 years of experience to engineer trucks that conquer the most punishing weather and driving conditions on the planet. Trucks like the 2015 Toyota 4Runner — the rugged, go-anywhere mid-size SUV.
TORONTO, ON., (September 22, 2014) — The TOYOTA C-HR Concept introduces an expressive new, diamond architecture styling theme to the segment. Below a compact, sensual cabin profile, the lower bodywork has been sculpted to represent the facetted surfaces of a highly-durable, precision-cut gemstone.
TORONTO, ON., (September 18, 2014) — Toyota Canada Inc. plans to conduct a voluntary safety recall of certain Avalon, Camry, Highlander, Sienna, and Model Year 2015 Lexus RX vehicles equipped with the 2GR-FE engine.
Toyota Announces Recall of Certain Tundra Vehicles
Sep 11, 2014
TORONTO, ON. (September 11, 2014) — Toyota Canada Inc. plans to conduct a voluntary safety recall of approximately 10,038 Model Year 2014 Tundra CrewMax and Double Cab vehicles.
TORONTO, ON., (September 9, 2014) — For the past three years, Vincentric has presented "Best Value in Canada" awards for automotive brands and their vehicles.
TORONTO, ON. — (September 5, 2014) Modern life can be busy and demanding — and the 2015 Toyota Highlander and Highlander Hybrid are more than up to the task. This popular mid-size SUV has it all: Versatility, convenience, a well-mannered easy driving experience, style, comfort and more. And with a choice of drive trains, seating arrangements, and trim levels, there's a Highlander or Highlander Hybrid for every active Canadian family.
TORONTO, ON., (September 4, 2014) — It's not science fiction anymore. Toyota is putting the future of auto safety technology on display, including environment-mapping systems that can track objects on the road both day and night, 3D information displays that transform the ability to provide road information to drivers, and an advanced driving support system that will be available in the mid 2010s.
TORONTO, ON., (September 4, 2014) — With the goal of making tomorrow's driving safer, Toyota's Collaborative Safety Research Center (CSRC) announced that it is significantly expanding its mission to advance automotive safety research, with a new focus on the challenges and opportunities that evolving vehicle technologies will present over the next decade.
Toyota Canada Inc. August sales increase by 4.8%
Sep 3, 2014
TORONTO, ON., (September 3, 2014) — Toyota Canada Inc. (TCI) sold 18,487 vehicles in August, up 4.8% versus 2013.
TORONTO, ON., (September 3, 2014) — It all began nearly 15 years ago, when Toyota introduced Canadians to the Prius, the world's first mass-produced hybrid.
Toyota City, Japan (August 29, 2014) — Toyota Motor Corporation has received approval from Japan's Ministry of Economy, Trade and Industry (METI) to self-inspect and manufacture high-pressure hydrogen tanks for fuel cell vehicles (FCVs). This makes Toyota the first company to become a registered manufacturer of 70 MPa (700 bar) hydrogen tanks under Japan's High Pressure Gas Safety Act, revised in 1997 by METI. Toyota will now be able to increase the efficiency of the process of manufacturing safe high-pressure hydrogen tanks that ensure customer confidence.
TORONTO, ON. — (August 25, 2014) Whether it's for work or for fun, the 2015 Toyota Tacoma is the pick-up truck that does more. Tacoma is Canada's top-selling compact pick-up truck, and with eight models offering a choice of drivetrains, transmissions, cab and bed sizes — plus a broad choice of available upgrade packages — there's a Toyota Tacoma for every need.
The 2015 Toyota Venza: Bold Meets Fun and Versatile
Aug 22, 2014
TORONTO, ON. — (August 22, 2014) Combine style and substance in your next new car, with the Toyota Venza — the perfect mix of bold design, driving fun, intuitive and engaging technology, and impressive versatility, enhanced with additional standard features for the 2015 model year.
No Stripped-down Subcompacts Here! The 2015 Toyota Yaris Steps Up Style, Performance, Standard Features, and Value
Aug 13, 2014
Montreal, QC., (August 13, 2014) — Driving fun looks better than ever, with new style and attractive pricing on the extremely well-equipped 2015 Toyota Yaris. Designed, developed, engineered and built in France, the 2015 Yaris combines eye-catching curb appeal; a high-quality, comfortable and spacious cabin; improved handling for a more nimble driving experience; and a long list of standard features. Add it up, and the 2015 Yaris is the standout subcompact.
SASKATOON, SK., (August 6, 2014) — Since 1972, Toyota customers in Saskatoon have relied on Ens Toyota for vehicles with superior quality, dependability and reliability, matched only by the outstanding service they received from the dealership.
TORONTO, ON., (August 5, 2014) — Led by strong sales in North America, cost reductions, favourable currency exchange rates and a gain due to valuation gains/losses from interest-rate swaps, Toyota's global net income jumped 4.6 per cent during the first quarter (April 1 — June 30, 2014) of the 2015 fiscal year.
TORONTO, ON., (August 5, 2014) — What's the best way to drive across Canada in comfort and style? The Great Canadian Journey Team is about to find out, as they embark on a two-month journey across the country in a 2014 Toyota RAV4, the vehicle that delivers fun, comfort, style, versatility and performance.
TORONTO, ON., (August 1, 2014) — Toyota Canada Inc. (TCI) established its third consecutive monthly record for truck sales, with 8,785 units sold in July, surpassing the previous record of 8,223 set last year.
GEORGETOWN, ON., (July 29, 2014) — Georgetown Toyota, owned by The Humberview group, began an exciting new chapter in its history today with the official opening of a brand new building.
TORONTO — (July 18, 2014) Practical is passionate, too — with the 2015 Toyota Sienna, extensively updated and coming to Canada later this Fall.
TORONTO, ON., (July 7, 2014) — For the third consecutive year, Toyota has been chosen by Vincentric as Canada's automotive brand with the passenger car fleet that delivers the best value.
TORONTO, ON., (July 2, 2014) — Toyota Canada Inc. (TCI) sold 18,729 vehicles in June, up 2.1% versus last year. Sales for the first half of the year reached 100,635, up 3.6% compared to the first six months of 2013.
TORONTO, ON., (June 26, 2014) — Brain on Board — the innovative educational program focused on driver safety created by the Ottawa-based Traffic Injury Research Foundation (TIRF) and supported by the Toyota Canada Foundation (TCF) — is the lone Canadian representative on this year's "Good Report," which lists the world's top 30 campaigns that support worthy causes.
Toyota City, Japan (June 25, 2014) — Toyota Motor Corporation (TMC) has revealed the exterior design and Japan pricing of its hydrogen fuel cell sedan, first unveiled as a concept at the Tokyo Motor Show last year.
TORONTO, ONTARIO (June 18, 2014) — The Toyota Canada Inc. supported kartSTART (www.kartSTART.ca) program will return this year in more Canadian cities and with a key endorsement from Canada's National Sporting Authority, ASN Canada FIA — the governing authority of amateur and professional motorsport in Canada.
Toyota Notifies Owners of Modified Remedy Procedure
Jun 11, 2014
TORONTO, ON., (June 11, 2014) — Toyota Canada Inc., announced that it will be notifying owners of a modified remedy procedure for vehicles affected by an April, 2013 recall involving front passenger airbag inflators.
Toyota City, Japan (June 10, 2014) — Toyota will commemorate the 120th anniversary of the birth of its founder Kiichiro Toyoda (June 11, 1894 to March 27, 1952) by holding a series of related exhibits at cultural and exhibit facilities in Japan. The unprecedented tie-up involves five facilities, and will convey the spirit of research and creativity espoused by Kiichiro Toyoda in a variety of venue-specific ways.
Free your Imagination with Toyota at Tokyo Toy Show
Jun 10, 2014
Tokyo, Japan (June 10, 2014) — Toyota will exhibit a booth dedicated exclusively to the "Camatte"1, a customizable, sporty, family-oriented concept, at the International Tokyo Toy Show 20142.
Toyota City / Osaka, Japan (June 9, 2014) — Toyota Motor Corporation and Panasonic Corporation are jointly developing a service that links cars with home appliances. A new service will be launched as soon as the second half of this year.
TORONTO, ON., (June 3, 2014) — Toyota Canada Inc. (TCI) sold 22,465 vehicles in May, up 1% over last year, with a best-ever month for truck sales of 9,963 units sold, up 6% compared to last May.
TOYOTA RACING AT LE MANS
Jun 1, 2014
TORONTO, Ontario, (June 1, 2014) TOYOTA Racing stood on the podium at the Le Mans 24 Hours proud to achieve third place after a tumultuous race.
Tokyo, Japan (May 28, 2014) — Toyota Motor Corporation (TMC) will begin trial leasing of newly developed clinical research versions of its "Walk Training Assist" and "Balance Training Assist" robots to 20 medical facilities in Japan this autumn. The clinical research versions are improved versions of those announced in 2011 as part of the Toyota Partner Robot series. The improved robots are aimed to help in the rehabilitation of patients who find it difficult to walk or maintain balance due to illness or injury.
TORONTO, Ontario, (May 22, 2014) — Toyota Canada Inc. plans to conduct a voluntary recall of approximately 4,000 Model Year 2014 Toyota Highlander and Highlander HV vehicles.
TORONTO, Ontario, (May 22, 2014) — Toyota Canada Inc. plans to conduct a voluntary recall of approximately 82,381 Model Year 2004-2011 Toyota Sienna.
Toyota City, Japan, (May 8, 2014) — Toyota Motor Corporation (TMC) today announces its financial results for the fiscal year ended March 31, 2014.
The 2015 Yaris Crosses the Atlantic this Summer with more Emotional Design and Driving for Canadians
May 1, 2014
TORONTO, Ontario, (May 1, 2014) The launch of the new 2015 Yaris represents the first time in history that Toyota Motor Europe's Product Planning Department and Research and Development Division based in Brussels and the European Design Centre at Sophia Antipolis near Nice have been working hand in hand to develop a product that goes way beyond Europe's borders.
TORONTO, ON., (May 1, 2014) – Toyota Canada Inc. (TCI) sold 20,663 vehicles in April, up 2.9% versus 2013, with sales of cars up 1.5% and trucks up 4.5%.
COBOURG, ON. (April 24, 2014) - This year's Earth Week promises to be extra special for Vandermeer Toyota.
TORONTO, ON., (April 22, 2014) - Toyota Canada asked Canadians to encourage their children to dream, and they have once again demonstrated their creativity and automotive insight with inspiring artwork submissions for the 2014 Toyota Dream Car Art Contest. Whether it was care for the environment and people, or a desire for fun-filled cars, young Canadians showed how a little creativity and a bit of innovation can inspire future dreams.
(Toronto, ON - April 22, 2014) 2 Journalists and 2 crew took a redesigned 2014 Toyota Tundra CrewMax Platinum 1794 Edition and a 2007 Toyota Tundra DoubleCab 5.7L with over 100,000 km, plus a loaded 24' trailer and left Toronto with a plan to travel to Corner Brook, NL via the Trans-Labrador Highway. The one way journey was to encompass 9 days and 3,000 km. When a ferry was cancelled, the journey turned into 10 days and just over 6,000 km; yet, the trucks, trailer and a road weary crew made it home to tell the tale.
Toronto, ON., (April 21, 2014) - The Toyota Prius, the brand's first production gas-electric hybrid model, was named one of the "10 Best Green Cars" for 2014 by Kelley Blue Book's KBB.com.
NEW YORK, NY (April 16, 2014) - So what do you do when you have North America's best-selling car for the last twelve years? You find ways to make it even better. That's exactly what Toyota did with the introduction of the new 2015 Camry. Toyota stripped it down to its chassis and rebuilt it from the ground up, raising the bar yet again in the ultra-competitive mid-size sedan segment.
TORONTO, ON. (April 11, 2014) - Toyota has been identified as "Brand of the Year" in the automobile category after receiving the highest Equity score among automobile brands included in the 2013 Harris Poll Canada EquiTrend® Study.
Toyota City, Japan (April 10, 2014) - Toyota Motor Corporation aims to further increase the environmental performance of its vehicles with a series of newly-developed, highly fuel-efficient engines that achieve outstanding thermal efficiency1. The new engines leverage combustion and loss-reduction technologies Toyota has refined in its dedicated hybrid engines, and will achieve fuel efficiency improvements of at least 10 per cent2 over current vehicles. The engines will be used in models scheduled for partial redesign in the near future, and a total of 14 new engine variations will be introduced globally by 2015.
TORONTO, ON., (April 9, 2014) - Toyota Canada Inc., announced that it will conduct a voluntary safety recall involving approximately 360,963 Model Year 2009-2010 Corolla, Model Year 2009-2010 Matrix, Model Year 2008-2010 Highlander, Model Year 2009-2011 Tacoma, Model Year 2006-2008 RAV4 and Model Year 2006-2010 Yaris vehicles.
TORONTO, ON., (April 9, 2014) - Toyota Canada Inc., announced that it will conduct a safety recall involving approximately 152,438 vehicles consisting of certain Model Year 2006-2010 Yaris Hatchback vehicles; certain Model Year 2007-2010 Yaris Sedan vehicles; and certain Model Year 2010 Scion xD vehicles.
TORONTO, ON., (April 4, 2014) - The National Highway Traffic Safety Administration (NHTSA) recently bestowed high ratings on a pair of Toyota staples.
Toronto, ON (April 2, 2014) - Toyota's truck history is more than 80 years rich, and Toyota trucks have endured the most challenging terrain and weather conditions around the world for just as long. The Toyota Tundra is the latest example of this kind of endurance: built, designed and engineered in North America, it has even towed the 300,000 lb space shuttle Endeavour. And starting today, the redesigned 2014 Tundra along with a 2007 Tundra will take on one of the most challenging journeys yet: the Trans-Labrador Highway.
Toronto, ON., (March 27, 2014) — In its annual survey of Canadians, Reader's Digest has once again found that Toyota is the one of the country's most trustworthy passenger car brands.
Toyota Announces Voluntary Safety Recall
Mar 27, 2014
TORONTO, ON., (March 27, 2014) — Toyota Canada Inc., (TCI) announced it will conduct a voluntary safety recall of approximately 681 Model Year 2003-2004 Avalon sedans.
Toronto, ON., (February 25, 2014) — Natural Resources Canada (NRCan) has named six Toyota Canada vehicles as best-in-class for fuel efficiency for the 2014 model year. That's more than any other auto manufacturer.
Toronto, ON., (February 13, 2014) - Come to the Toronto Auto Show, visit the Toyota booth, and check out the new 2014 Toyota Highlander Hybrid that's on display for the first time in Canada.
Toronto, ON., (February 12, 2014) — Toyota Canada entered this year's Canadian International Auto Show with more awards for the long-term value of its vehicles than any other Canadian manufacturer, with 10 from ALG and seven from Canadian Black Book (CBB).
Toronto, ON., (February 11, 2014) — Toyota Canada Inc., (TCI) announced that it plans to conduct voluntary safety recalls of approximately 13,791 model year 2010-2014 Toyota Prius vehicles and approximately 25,577 model year 2012 Toyota RAV4, model year 2012-2013 Toyota Tacoma, and model year 2012-2013 Lexus RX350 vehicles sold in Canada.
Toronto, ON., (January 16, 2014) — Toyota Motor Corporation announces that cumulative global sales of its hybrid vehicles topped the 6 million unit mark as of December 31, 2013, reaching 6.072 million units1, including more than 90,000 from Canada. The latest million‑unit milestone was achieved in the fastest time yet for Toyota, taking just nine months.
Curious About The Future Of The SUV?
Jan 16, 2014
(TORONTO, ON - January 16, 2014) Satisfy your curiosity: Get up close with the all new 2014 Toyota Highlander in Montréal - January 17‑26 at the Montréal International Auto Show.
DETROIT, Michigan (Jan. 13, 2014) - Toyota virtually blew the doors off the North American International Auto Show with the reveal of the stunning FT-1 sports car concept. First devised by Calty Design Research in the Sony PlayStation Gran Turismo game environment, FT-1 leapt from the screen to the stage in a race-inspired press conference at COBO Hall.