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Atlantic Canada Toyota dealers match company donation to Hurricane Fiona relief efforts with additional $100,000

Oct 4, 2022

TORONTO, Ontario – October 4, 2022 – Toyota dealers in Atlantic Canada announced today that they will be matching last week’s $100,000 corporate Toyota donation to the Canadian Red Cross Hurricane Fiona Appeal, doubling the company’s support for the ongoing relief efforts in Eastern Canadian communities impacted by last week’s storm.

The Canadian Red Cross is currently on the ground and working closely with community leaders to provide emergency humanitarian assistance, including supportive services such as shelter, food and clothing, and emotional support for those coping with loss.

“Throughout the year, Toyota Dealers actively support their local communities and, when Atlantic Canada was hard hit with one of the worst storms to date, we knew we had to provide as much support as possible for the people who have been impacted. We’re proud to support the Canadian Red Cross and their teams who are on the front lines providing essential resources and relief as communities continue to recover and rebuild.” - Charles Roussel and Joshua MacGrath, Toyota Atlantic Zone Dealer Communication Team members

Last week, Toyota Canada Inc. (TCI), Toyota Motor Manufacturing Canada (TMMC) and Toyota Financial Services (TFS) made a combined donation of $100,000 to the Canadian Red Cross. Together with their Atlantic Canada dealers, Toyota will now be contributing $200,000 to the organization’s Hurricane Fiona Appeal.

“The thoughts of the entire Toyota family are with our fellow Canadians in the affected provinces – including our customers, dealers, employees and communities - as they come together to overcome this historic disaster,” said Larry Hutchinson, President and CEO of TCI. “We feel it’s important to support the recovery efforts of organizations like the Canadian Red Cross as they work to provide shelter, essential resources and other supports for people who’ve been affected by this natural disaster.”

Canadians who are able to contribute are encouraged to make a financial donation to the Hurricane Fiona in Canada Appeal online at or by calling 1-800-418-1111.

About Toyota Canada Inc.

Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota and Lexus vehicles. Toyota has sold over six million vehicles in Canada through a national network of 287 Toyota and Lexus dealerships. Toyota is dedicated to bringing safety, quality, dependability and reliability to the vehicles Canadians drive and the service they receive. TCI’s head office is in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax, and parts distribution centres in Clarington and Vancouver. Toyota also operates two manufacturing facilities in Canada. Having produced more than nine million vehicles, popular Canadian models built at these facilities include Toyota RAV4, Toyota RAV4 Hybrid, Lexus RX 350 and RX 450h hybrid, as well as Lexus NX 250, NX 350 and NX 350h hybrid. The company has sold more than 19 million electrified vehicles worldwide and is the number one seller of electrified vehicles in Canada.

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