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Badge of Brilliance: First-Ever Toyota Crown Signia SUV Arrives in 2024

Nov 15, 2023

  • Second Toyota Crown Model Adds Distinctive Crossover SUV to North American Lineup

  • Exclusively Equipped with Hybrid Powertrain with Impressive 243 HP, 6.5 L/100 km Combined Fuel Consumption and AWD Standard

  • Stylish Exterior with Monochromatic Grille, Sleek Roofline, and 21-inch Wheels

  • Premium Interior with Soft Touch Materials, Leather-trimmed Seating and Panoramic Glass Roof

  • Standard Hybrid Powertrain and Electronic On-Demand AWD

  • Quiet Cabin with Fold Flat Second Row and 6.5-foot Long Cargo Area

  • 12.3-inch Toyota Multimedia touchscreen and Toyota Safety Sense 3.0 Standard

TORONTO, Ontario (November 14th, 2023) – With a nod to the past and an eye toward the future, Toyota announced today the North American debut of the first-ever Toyota Crown Signia. As the second entry in the Canadian Toyota Crown lineup, the 2025 Crown Signia also marks the nameplate’s entry into the SUV category. For almost 70-years of Toyota history, the Toyota Crown name has become synonymous with quality and sophistication among Toyota vehicles. In 2024, the Crown Signia will add a new dimension to the ongoing legend, bringing North American customers an elevated ride and premium quality in a stylish crossover package. 

“When we debuted the 2023 Toyota Crown, we completely reimagined the full-size, premium sedan – and Canadians have embraced its bold styling, premium comfort, and the sophisticated power and efficiency of its exclusively hybrid-electric powertrain. Now, we’re excited to expand the legendary Toyota Crown from a single model into a family of prestige electrified vehicles, with the addition of the first-ever Crown Signia crossover SUV,” said Cyril Dimitris, Vice President, Toyota Canada Inc. “The Crown Signia builds on all the best attributes of the Crown by adding more functionality and versatility, making it a perfect partner for active Canadians seeking the performance, amenities, and quality of a premium Toyota vehicle.”

Exclusively equipped with the Toyota Hybrid Electric Vehicle (HEV) powertrain with On-Demand All Wheel Drive (AWD) standard, the Crown Signia will be available exclusively in Limited grade in Canada and brings refined style and impeccable comfort in a package that’s sure to turn heads. Its sleek cabin offers upscale comfort with textured leather-trimmed seating, elegant finishing touches like bronze-finished trim and colour-matched, soft touch panels on the doors and dashboard, and a centre console with vertical wireless charger and storage. A large full-colour driver’s display and floating 12.3-inch Toyota Multimedia touchscreen give it high tech vibe that feels like a mobile command centre.

The 2025 Toyota Crown Signia will come standard with the Toyota hybrid system. Powered by a 2.5-litre DOHC four-cylinder engine with two electric motor generators, this proven tech seamlessly delivers 243 combined system net horsepower and has a preliminary manufacturer-estimated 6.5 L/100km combined fuel consumption rating. Toyota’s Electronic On-Demand All-Wheel Drive also comes standard, a highly efficient system has a dedicated rear electric motor to deliver extra traction when needed and is capable of towing up to 2,700 pounds.

The Crown Signia’s performance vibe comes from a combination of its wide stance, 21-inch wheels, and Toyota Hammerhead front end, which consists of a signature DRL and compact headlight unit and geometric lower grille. Its flowing roofline and sleek cabin give it a dramatic shape that’s stylish and functional, as it houses a comfortable cabin with a roomy second row seating that folds flat to reveal a 6.5-foot-long cargo area. Five fashion forward colours will also be available, with Storm Cloud, Oxygen White and Black. Two-tone options with black roof include Finish Line Red, and Bronze Age, Storm Cloud and Oxygen White. Seating in a choice of Saddle Tan or Black will be available.

With the Crown Signia’s debut, Toyota will soon offer 19 electrified models available for sale in Canada. As part of Toyota’s diverse approach to its carbon neutrality goals, the Toyota Crown Signia also plays a part in Toyota’s “Beyond Zero” vision to reach carbon neutrality with products, services, and operations; and find new ways to make a positive impact on the planet and society.

First Class Comfort

The Crown Signia adds a second Toyota Crown model in Canada. In 2023, the Toyota Crown sedan brought the nameplate back to North America after a 51-year hiatus. Globally, the Toyota Crown has been on sale since 1955 and has long set a standard for innovation and engineering quality for Toyota. It was also the first Japanese car to hit American shores back in 1958.

The Toyota Crown Signia brings the celebrated nameplate into the crossover SUV category for the first time in its history. With a name based on the term “insignia”, the Crown Signia is a nod to the model’s importance over the years. with this first-ever new model standing as an expressive mark of the innovation, creativity, and achievements of the lineup as it drives forward into a bold new era.

The Toyota Crown Signia is assembled at the Tsutsumi Plant in Aichi Japan and uses the Toyota New Global Architecture K (TNGA-K) platform that also underpins the Crown sedan. As such, Crown Signia delivers the best of both worlds: sedan-like driving comfort and SUV versatility. Thanks to its crossover design, the 2025 Toyota Crown Signia offers ample room for five in a highly maneuverable package that rides on standard 21-inch dark gray metallic coloured alloy wheels.

The TNGA-K platform helps prevent noise intrusion into the cabin, curbing vibration through the steering, floor, and body structure. Toyota engineers also spent countless hours studying and engineering reductions in noise, vibration, and harshness for the Crown Signia. Noise minimizing materials include acoustic glass on front side windows, a dash silencer, and an engine cover made of acoustic absorbing materials.

Crown Signia’s seats are comfortable and stylish with moderate bolsters that cradle the front seat passengers and a lounge-like design for the rear seats. On the Limited grade, smooth, high-quality leather-trimmed seats with double stitching, quilting, and fillet piping that flows up to the headrest provide a lux look.

Crown Signia comes with standard 8-way driver and 8-way passenger power seats. The power driver’s seat on the Limited grade features an auto slide-away with memory function. The Crown Signia’s standard heated and ventilated front seats can be adjusted in three levels for added comfort. Bronze-finished trim on the dash, console, and steering wheel on all grades draws focus to functional elements, like HVAC, drive mode select button, and audio controls, so they can be easily located.

A standard fixed glass Panoramic Roof with retractable shade on the Limited grade provides a light, airy feel to the interior. Up front, the centre console allows for easy connection to personal devices, with a vertical wireless charger and three USB-C ports. The cup holder is designed with everyday functionality in mind, with a recessed design to help prevent drinks from spilling over to the shifter side. There is also a partition in the middle of the cup holder, maximizing its utility to fit long items like phones, tablets, and wallets.

In the rear, passengers will enjoy the comfort and convenience of dedicated air vents, two cup holders, a rear bottle holder, seatback pockets, and two USB Type-C ports standard. Cargo space is abundant on Crown Signia with a rear deck that’s made for an active lifestyle, including a tonneau cover and aluminum scuff plate.

Customers who need more room to accommodate outdoor equipment or luggage will appreciate 60/40 second-row fold-flat seats with an extension panel, which provides a cargo space that is six-and-a-half feet long. The rear power liftgate allows for hands-free operation, and for convenience the rear seat release can be accessed from rear liftgate opening.

Hybrid and All Wheel Drive Across the Board

The Toyota lineup continues to expand its hybrid offerings with the addition of the Crown Signia, which uses an Electronically Controlled Continuously Variable Transmission (ECVT) for optimal fuel economy.

As with all Toyota hybrids, the feeling of everyday acceleration and responsiveness is heightened by the way the electric motor boosts low-speed torque. Selectable NORMAL, ECO and SPORT driving modes let the driver tailor the Crown Signia’s performance personality.

SPORT mode improves and sharpens throttle response. ECO mode changes the throttle and environmental logic to help the driver focus on maximizing mileage from the fuel and battery, while NORMAL mode is ideal for everyday driving. Additionally, EV mode allows electric-only driving at low speeds for short distances.

Its Electronic On-Demand AWD employs a separate rear-mounted electric motor to power the rear wheels when needed. It works seamlessly and transparently, preemptively distributing up to 80 percent of driving force to the rear wheels which helps suppress front wheel slip during off-the-line starts. The system also enhances cornering agility by helping to reduce understeer. Torque distribution varies with conditions, from 100:0 in constant-speed driving to 20:80 on slippery surfaces. Torque distribution can be indicated on the Multi-information Display and audio system screen.

Cutting Edge Tech with Toyota Multimedia

The 2025 Toyota Crown Signia comes with a 12.3-inch colour Multi Information Display (MID) and 12.3-inch touchscreen with the latest Toyota Multimedia system, standard. The MID provides a layout that is easily customized based on user preferences and provides drivers with information that fits their driving situation. Large, colourful digital “dials” are easy to read and can display a combination of information, with options like a tachometer for the performance minded driver or eco drive mode monitor for the hyper miler seeking optimal fuel consumption.

The Toyota Multimedia System with a 12.3-inch touchscreen with wireless Bluetooth® connectivity is standard on all grades. The system is designed and engineered by Toyota’s Connected Technology team and is Over-the-Air Updatable. With an active Drive Connect* trial subscription, customers can take advantage of Intelligent Assistant, Cloud Navigation, and Destination Assist, which allows simple phrases like “Hey Toyota” to awaken the system for voice activated commands to search for directions and find Points of Interest (with an active Drive Connect trial or subscription), adjust audio controls, change the cabin temperatures and more.

Crown Signia’s audio system was designed and tuned specifically for the vehicle for optimum audio enjoyment. The Limited grade comes standard with an 11-speaker JBL® Premium audio system with subwoofer powered by an amplifier.

In addition to AM/FM radio, Toyota systems serve up a full roster of connectivity tech, including wireless Apple CarPlay® and Android Auto™ compatibility. Apple CarPlay includes access to Siri®, while Android Auto users can access Google Assistant. Crown Signia also comes with a SiriusXM® Platinum Plan 3-month trial subscription to Satellite Radio and HD Radio™.

A digital rearview mirror with HomeLink® universal transceiver is standard on the Limited grade and helps the driver see what’s behind the vehicle with the flip of a switch to instantly provide the driver with a wide, unobstructed view from a rear camera.

To further aid outward visibility, the Limited grade has an available Panoramic View Monitor with 360-degree Overhead View and Curb View that operates in low-speed drive and reverse. For additional convenience, Crown Signia comes standard with a Smart Key System that works on all four doors and the rear liftgate. The vehicle also has Digital Key capability, which enables a smartphone to be used instead of a physical key (Remote Connect trial or subscription required).

Connected Services

The Toyota Crown Signia comes with a variety of connected service capabilities and trials:

  • Drive Connect*: Includes a 3-year trial subscription of Cloud Navigation with Google Points of Interest (POI) data, Intelligent Assistant with Hey, Toyota, and Destination Assist
  • Service Connect*: Includes up to 10-year trial subscription with personalized maintenance updates and vehicle health reports
  • Safety Connect*: Includes up to 10-year trial subscription with Emergency Assistance, Enhanced Roadside Assistance, Automatic Collision Notification and Stolen Vehicle Locator
  • Remote Connect: Includes 3-year trial subscription; Remotely interact with your vehicle through the Toyota app via your smartwatch. Depending on grade, allows you to lock/unlock doors, start and stop the vehicle, locate your last parked location, check vehicle status and monitor guest drivers

*Subscription required after trial period. 4G network dependent.

Safety & Convenience

The 2025 Toyota Crown Signia will come standard with Toyota Safety Sense 3.0 (TSS 3.0) standard. This suite of safety and driver assistance technologies includes:

  • Pre-Collision System with Pedestrian Detection
  • Lane Departure Alert with Steering Assist
  • Full-Speed Range Dynamic Radar Cruise Control
  • Lane Tracing Assist
  • Road Sign Assist
  • Automatic High Beams
  • Proactive Driving Assist

It also has additional features such as Blind Spot Monitor with Rear Cross-Traffic Alert and Safe Exit Assist. An Advanced Technology package is also available on the Limited grade and includes features like Panoramic View Monitor, Traffic Jam Assist, Front-Cross Traffic Alert, and Lane Change Assist.

The 2025 Toyota Crown Signia is equipped with eight airbags, including side curtain airbags. Toyota’s Star Safety System includes Enhanced Vehicle Stability Control (VSC), Traction Control (TRAC), Electronic Brake-force Distribution (EBD), Brake Assist (BA), Anti-lock Braking System (ABS), and Smart Stop Technology (SST).

It also has the available advanced functionality of Traffic Jam Assist when equipped with the Limited Tech Package. Traffic Jam Assist (TJA) is a driver-assistance feature that helps ease the burden of the stressful stop-and-go of a traffic jam. With an active Drive Connect subscription or trial, this system provides hands-free control of the vehicle steering, braking and acceleration at speeds under 40 km/h under certain conditions. TJA is designed for limited-access roadways, and the driver monitor camera must confirm the driver’s eyes are on the road for hands-free operation. The required Drive Connect subscription for Traffic Jam Assist comes as a 3-year trial.

For complete details on TSS 3.0, please visit

** Traffic Jam Assist Requires an active Drive Connect trial or subscription and is 4G network dependent. For details, please visit

The 2025 Toyota Crown Signia is expected to arrive at Toyota Dealerships across Canada in the Summer of 2024. To register for more updates, visit

About Toyota Canada Inc.
Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota and Lexus vehicles. Toyota has sold over six million vehicles in Canada through a national network of 287 Toyota and Lexus dealerships. Toyota is dedicated to bringing safety, quality, dependability and reliability to the vehicles Canadians drive and the service they receive. TCI’s head office is in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax, and parts distribution centres in Clarington and Vancouver. Toyota also operates two manufacturing facilities in Canada. Having produced more than 10 million vehicles, popular Canadian models built at these facilities include Toyota RAV4, Toyota RAV4 Hybrid, Lexus RX 350 and RX 450h hybrid, as well as Lexus NX 250, NX 350 and NX 350h hybrid. The company has sold more than 24 million electrified vehicles worldwide and is the number one seller of electrified vehicles in Canada.

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