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Toyota Marks 25th Anniversary of Sienna with Special Limited Edition

May 19, 2022

  • A Look Back at 25 Years of Sienna Evolution with All-New Special Edition

  • Hybrid-Exclusive Sienna Offers 245 Horsepower

  • Impressive Combined Fuel Consumption of 6.6 L/100 km

  • Standard Toyota Safety Sense 2.0 with Automatic Emergency Braking

  • Only Hybrid Minivan Available with All-Wheel-Drive in Canada

TORONTO, Ontario – May 19th, 2022 – The 2023 Toyota Sienna marks the model’s first quarter-century of success and celebrates with a limited-availability 25th Anniversary Edition. Based on the sport-infused XSE AWD grade, the special model gains additional luxury cabin features from the Limited grade and adds exclusive exterior and interior trim.

Toyota has sold almost 300,000 Sienna models in Canada since its debut in 1997. The fourth-generation Sienna debuted for the 2021 model year, offering hybrid power exclusively and giving customers the benefit of Toyota’s 20+ years of global hybrid leadership and well documented quality, durability and reliability. The 2023 Sienna lays down impressive numbers. Its Toyota Hybrid System II delivers 245 total system horsepower and earns the vehicle an estimated 6.6 L/100 km combined fuel consumption (front-wheel drive).

The Hybrid-exclusive strategy has been a winner for Sienna, which was the top-selling minivan in Canada for 2021. The new-generation Sienna offers the choice in front-wheel drive or Electronic On-Demand All-Wheel Drive, which employs a separate rear electric motor rather than a heavy AWD transfer case and space-robbing driveshaft to the rear wheels. As a result, the estimated combined fuel consumption is 6.7 L/100 km, nearly matching the fuel efficiency of the front wheel drive model.

Happy Silver Anniversary

The sporty XSE AWD model on which the 25th Anniversary Edition amps up the sporty factor with bolder looking front and rear bumpers, black-painted caps and a sport-tuned suspension that are unique to the XSE. The Sienna 25th Anniversary Edition is available exclusively in all-wheel drive in Canada and includes roof rails, Premium Audio with JBL speakers and navigation, wireless charging and a 1500-watt power outlet.

Appropriately for the occasion, the Sienna 25th Anniversary Edition is available in Celestial Silver, with Wind Chill Pearl as a second colour choice. Special black badging and exterior trim, including mirrors caps and shark fin antenna, accents the two available exterior colours.

From there, this celebration model adds a slew of features from the Limited grade, including the exterior mirrors with memory, auto-dimming, puddle lights, power-fold and reverse-tilt down function. Inside, the Limited also donates black leather-trimmed seating with silver stitching, including heated and ventilated front seats with memory. The Limited’s memory steering column and second-row seats with ottomans enhance onboard comfort, and illuminated door sills greet front occupants. Special “25th Anniversary” floormats treat the feet, and an exclusive black key fob cover with silver stitching features a “25th Anniversary” badge.

Sienna’s Journey

As minivans entered the market and gained popularity in the eighties and nineties, Toyota first imported its rear-drive Van and then the more market-suitable Previa. Meanwhile, Toyota was preparing a much more focused entry, and it arrived for the 1998 model year: the Sienna.

The Sienna proved to be right on target for the market, and through each design generation has evolved to a state of family vehicle perfection. Here’s a look at how it got there.

First-Generation: 1998-2003

Designed expressly for the North American market, the 1998 Sienna was built at Toyota Motor Manufacturing, Kentucky, Inc. in Georgetown, Kentucky. Toyota called the first Sienna “The Camry of Minivans,” and for good reasons. Firstly, it was based on a larger version of the Camry’s front-wheel drive platform, which ensured an excellent balance of handling agility and ride comfort. Also, the Sienna was designed to give buyers the same combination of quality, user-friendly operation and value that had made the Camry so popular.

The first Sienna was 4,840 mm long on a 2,900 mm wheelbase, making it easy to maneuver and park. The powertrain paired a 3.0-litre, 194-horsepower V6 with a four-speed electronically controlled automatic transmission. The 1998 Sienna achieved an NRCan-estimated combined fuel consumption of 12.6 L/100 km.

The Sienna offered the choice of 7- or 8-seat configurations and provided renowned Toyota value in CE, LE and XLE grades. A driver’s side sliding rear door was standard on LE and XLE and optional for CE, and the XLE offered optional leather seats.

Toyota engineered the first Sienna with the safety that family van buyers sought. Anti-lock brakes were standard, and Sienna was one of the few vans at the time to offer available front seat-mounted side torso airbags and Vehicle Stability Control. The first Sienna achieved the highest rating (“Good”) in all six IIHS frontal crash tests.

Second-Generation: 2004-2010

Customers loved the first-gen Sienna so much, they wanted more … more room, more versatility, more power and more safety. The second-gen Sienna for 2004 delivered on all counts. The chief engineer for the new model, Yuji Yokoya, and his family drove a first-gen Sienna throughout North America and met with minivan owners to gain a deeper understanding of how owners used these vehicles in daily life. Influenced by that input, the second-gen Sienna introduced for 2004 grew significantly to offer more room and versatility. It was 240 mm longer, 110 mm wider and its wheelbase increased by 130 mm compared to the first-gen model.

The second-gen Sienna debuted an all-wheel drive option, and the Sienna would remain the only minivan to offer AWD for many years. All models gained a 3.3-litre V6 with 230 horsepower, teamed to a new 5-speed electronically controlled automatic transmission. Despite a larger engine, the NRCan-estimated combined fuel consumption was rated at 11.9 L/100 km for the front-wheel drive model.

Seating and cargo room increased all around. Notably, as minivans were frequently used for trips to warehouse stores, the Sienna could now easily carry 4×8-foot sheets of plywood. The second-gen Sienna debuted a luxurious new Limited trim. And, recognizing the value of keeping passengers entertained, Toyota offered an optional rear-seat DVD entertainment system with two 110V outlets.

In the safety category, side curtain airbags, optional on certain 2004-2005 trims, became standard on all for 2006. Vehicle Stability Control was made standard for all models in 2008. Continuous evolution brought new features such as Bluetooth wireless tech for hands-free phone use and music streaming, a power-folding third row, rear view camera, rear parking sensors and navigation. For 2007, the Sienna received a 266-horsepower 3.5-litre V6.

Third Generation: 2011-2020

The third-generation Sienna introduced for the 2011 model year ushered in a bolder design, along with a growing roster of luxury and tech features. The design emerged from Toyota’s CALTY studios, with engineering handled by Toyota Technical Centre in Ann Arbor, Michigan, as well as in Japan. Sized the same as the second-gen Sienna, the new model added versatility.

A new 2.7-litre four-cylinder engine became available on lower trims but was discontinued after 2013. The 3.5-litre V6 continued and was paired with a new six-speed automatic transmission. For 2018, power jumped to 296 horsepower with the addition of Toyota’s D-4S direct fuel injection, and an eight-speed automatic replaced the six-speed. Thanks to this powertrain, the NRCan-estimated combined fuel consumption was rated at 10.8 L/100 km for the front-wheel drive model.

Standard features included three-zone climate control, three power ports, power door locks and remote keyless entry. As a fun surprise, a new SE model grade added some sport sedan verve to the driving experience. Front styling was even bolder, with side skirting that visually lowered the vehicle and smoked taillights that made a distinctive statement. Specially tuned suspension, revised steering and 19-inch alloy wheels boosted agility and driving engagement. This was the minivan with attitude.

The third-gen Sienna brought a major advance in active safety for the 2018 model year, when Toyota Safety Sense P (TSS-P) became standard for all model grades. TSS-P included Pre-Collision System with Pedestrian Detection, Lane Departure Alert with Steering Assist, Dynamic Radar Cruise Control and Automatic High Beams.

Additional safety features included a rear-view camera with 180-degree view, driver’s knee airbag and Toyota Safety Connect. On the luxury and user tech side, the Smart Key System with Push-Button Start added new convenience, and the available second-row sliding Lounge Seating could slide up to 580 mm rearward to open up enormous legroom.

Fourth Generation: 2021-

Toyota reimagined the fourth-generation Sienna to support a wider array of life stages and activities than the typical minivan. That included answering the call for more luxury, multimedia and outdoors-amenable features.

Built around an all-new minivan structure based on Toyota’s versatile TNGA-K Platform architecture, its evocative design was influenced by the bold and robust character of SUVs.

The Sienna delivers a confident, agile driving experience with exemplary ride comfort, thanks in large part to the TNGA-K Platform combined with a trailing-arm multi-link rear suspension. The sporty XSE and lavish Platinum grades fill their wheel wells with standard 20-inch aluminum clad wheels with P235/50R20 tires for FWD. (All-Wheel Drive versions have 18-inch wheels.)

The 2023 Sienna line includes LE, XLE, sporty XSE and luxurious Limited trims. It offers many available premium features across the model line (depending on model grade), such as kick-open and closed sliding side doors and rear gate, four-zone climate control system, heated second-row Super-Long Slide captain’s chairs with ottomans, power tilt and telescoping steering column with heated steering wheel, 10-in. colour head-up display and 12-speaker JBL® Premium Audio system.

All 2023 Sienna models come standard with Toyota Safety Sense 2.0 (TSS 2.0), a comprehensive active safety system that includes:

  • Pre-Collision System with Pedestrian Detection
  • Lane Departure Alert with Steering Assist
  • Full-Speed Range Dynamic Radar Cruise Control
  • Automatic High Beams
  • Lane Tracing Assist

The Sienna LE and some XLE models come equipped in 8-seat configurations with a stowable middle seat. The Super-Long Slide second-row captain’s chairs in some 7-seat models slide 635 mm, providing unprecedented legroom and flexibility to maximize comfort, especially when used with the available ottoman feature.

Cutting-edge visibility tech and the available Bird’s Eye View Camera with Perimeter Scan provides a live, 360-degree view to help the driver see potential obstacles.

The 2023 Sienna offers a smorgasbord of connectivity and entertainment, with versatile Toyota Audio systems providing something for everyone. The base Toyota Audio system in the LE grade is jam-packed with features, including a 9-in. touchscreen, six speakers, Android Auto™ and Apple CarPlay® compatibility, seven USB media ports, hands-free phone capability and music streaming via Bluetooth® wireless technology.

Pricing for the 2023 Sienna will be announced later this summer and models will be available at Toyota dealerships later this year.

About Toyota Canada Inc.

Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota and Lexus vehicles. Toyota has sold over six million vehicles in Canada through a national network of 287 Toyota and Lexus dealerships. Toyota is dedicated to bringing safety, quality, dependability and reliability to the vehicles Canadians drive and the service they receive. TCI’s head office is in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax, and parts distribution centres in Clarington and Vancouver. Toyota also operates two manufacturing facilities in Canada. Having produced more than nine million vehicles, popular Canadian models built at these facilities include Toyota RAV4, Toyota RAV4 Hybrid, Lexus RX 350 and RX 450h hybrid, as well as Lexus NX 250, NX 350 and NX 350h hybrid. The company has sold more than 19 million electrified vehicles worldwide and is the number one seller of electrified vehicles in Canada.

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