Plug into the Sporty All-New Prius Prime
Ushering in a new era, the all-new 2023 Prius Prime brings even more performance, technology, safety and even a little attitude to an already incredible plug-in package. With an eye on efficiency, the new larger lithium-ion battery increases the EV range by more than 50%. The drastically changed Prius Prime broadens its appeal and brings in a truly evocative design language with a sport grade lineup that includes the SE, XSE and XSE premium grades. Under the hood is the fifth-generation hybrid powertrain coupled with a 2.0L engine that's designed to get hearts pumping with a best-of-both worlds EV performance and stellar fuel efficiency. Toyota has broken the mould to design a electrified sedan that's truly built for all enthusiasts looking for a spirited electrified ride. Inside intelligent features abound, including the newest Toyota Multimedia System and Toyota Safety Sense 3.0. With the Prius Prime, drivers are ready to take on the road ahead.
Key Features
Poised for Performance
The 5th generation hybrid powertrain and 2.0L engine delivers enhanced acceleration with 220 HP and a 0-100 km/h time of 6.8 seconds.
TNGA-C platform
With a lower centre of gravity, reduced weight and increased rigidity, the second-generation TNGA-C creates a wider stance and a lower driving position that feels sporty, yet comfortable.
Increased EV Range
Located under the rear seat for enhanced luggage capacity, the newly developed lithium-ion battery pack increases the EV range by more than 50% over the previous range of 40 km.
Toyota Multimedia System
Toyota’s latest system features a range of enhanced connectivity and convenience features that you can access through intuitive touch and voice activation controls.
Exceptional Peace of Mind
Standard Toyota Safety Sense 3.0 features a suite of active safety systems that build on the prior generation Prius Prime to include additional enhancements and detection capabilities.
Traffic Jam Assist
A first for Toyota, Traffic Jam Assist helps take some of the stress out of the low-speed, stop-and-go driving in a traffic jam by providing acceleration, braking, and hands-free steering assistance while you drive.
