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2023 and 2024 Prius Prime have limited inventory. for information on vehicle availability. Available with an incentive of up to $5,000. .

CleanBC Go Electric Passenger Vehicle Rebate Program (Go Electric Program)

Rebate amount if purchased or leased* – up to $2,000

The BC government Go Electric Program rebate amount is based on you or your household’s total gross annual income and the type of vehicle you are buying/leasing. High income individuals or households may not be eligible for a rebate. For more information, please visit: https://goelectricbc.gov.bc.ca/

* For qualifying transactions that meet the CleanBC Go Electric Passenger Vehicle Rebate Program (Go Electric Program) eligibility criteria. The CleanBC Go Electric Passenger Vehicle Rebate Program (Go Electric Program) provides a rebate towards the purchase or lease of a new clean energy vehicle. Click here to learn more about CleanBC Go Electric Passenger Vehicle Rebate Program (Go Electric Program) eligibility criteria and how to apply, or visit your preferred British Columbia Toyota dealer.

Quebec Government Roulez Vert Program

Rebate amount if purchased* – $2,500

Rebate amount over leased terms*

12 months - $625
24 months - $1,250
36 months - $1,875
48 months+ - $2,500

For more information, please visit: https://www.quebec.ca/en/transports/electric-transportation/financial-assistance-electric-vehicle/new-vehicle

* For qualifying transactions that meet the Quebec Government Roulez Vert Program eligibility criteria. The Quebec Government Roulez Vert Program provides a rebate towards the purchase or lease of a new clean energy vehicle. Click here to learn more about Quebec Government Roulez Vert Program eligibility criteria and how to apply, or visit your preferred Quebec Toyota dealer.

Government of Canada Incentives for Zero-Emission Vehicles (iZEV) Program

Incentive amount if purchased* – $5,000

Rebate amount over leased terms*

12 months - $1,250
24 months - $2,500
36 months - $3,750
48 months+ - $5,000

For more information, please visit: http://www.tc.gc.ca/en/services/road/innovative-technologies/zero-emission-vehicles.html

* For qualifying transactions that meet the Government of Canada Incentives for Zero-Emission Vehicles (iZEV) Program eligibility criteria. The Government of Canada Incentives for Zero-Emission Vehicles (iZEV) Program provides an incentive towards the purchase or lease of a new clean energy vehicle. Click here to learn more about Government of Canada Incentives for Zero-Emission Vehicles (iZEV) Program eligibility criteria and how to apply, or visit your preferred Toyota dealer.

2024 Prius Prime

Build & Price

EXPLORE Prius Prime Plug into the Sporty Prius Prime

The 2024 Prius Prime offers performance, technology, safety and even a little attitude. This electrified sedan is built for enthusiasts looking for a spirited electrified ride. The fifth-generation hybrid powertrain coupled with a 2.0L engine gets hearts pumping with advanced EV performance and stellar fuel efficiency. The efficient lithium-ion battery pack increases the EV range by more than 50% over the previous generation of vehicles. The interior is fully equipped with tons of intelligent features, including the intuitive Toyota Multimedia System and Toyota Safety Sense 3.0. The evocative design language can be found throughout the sporty lineup of SE, XSE and XSE premium grades. With the Prius Prime, drivers are ready to take on the road ahead.