‡ Pricing includes parts & labour, and is based on either the highest labour rate amongst dealers in your province, or your selected dealer’s pricing. Prices do not include taxes.
Images may not be exactly as shown. Every reasonable effort has been made to ensure that the accessory information presented is current and accurate. However, please check model applicability and specification details with your Toyota dealer prior to purchase.
2
Highest Total Driving Range - 1035 km
Combined electric/hybrid driving range
Based on Natural Resources Canada 2019 Fuel Consumption Guide published ratings for both plug-in hybrid electric vehicles and battery-electric vehicles. Estimated combined range rating when fully charged and with a full tank of gas. Actual results will vary based on driving habits and other factors.
3 5 hour 30 minute charge time with a household outlet
Charge time is for standard 120v household outlet. Always plug-in in accordance with Owner's Manual.
6 2 hour 10 minute charge time with a 240v outlet
Charge time is for 240v outlet (charging station). Always plug-in in accordance with Owner's Manual.
7
1.8Le / 100km
Estimated combined City/Hwy EV Mode fuel efficiency
Based on Natural Resources Canada 2019 Fuel Consumption Guide published ratings for plug-in hybrid vehicles. Actual results will vary based on driving habits and other factors.
8 Fuel Efficiency
When not in EV Mode, combined city/highway fuel efficiency is rated at 4.3L/100km. Fuel efficiency estimates were determined using approved Government of Canada/Transport Canada Test Methods. Actual fuel consumption will vary based on driving habits and other factors.
2023 and 2024 Prius Prime have limited inventory. for information on vehicle availability.
2024 Prius Prime

EXPLORE Prius Prime Plug into the Sporty Prius Prime
The 2024 Prius Prime offers performance, technology, safety and even a little attitude. This electrified sedan is built for enthusiasts looking for a spirited electrified ride. The fifth-generation hybrid powertrain coupled with a 2.0L engine gets hearts pumping with advanced EV performance and stellar fuel efficiency. The efficient lithium-ion battery pack increases the EV range by more than 50% over the previous generation of vehicles. The interior is fully equipped with tons of intelligent features, including the intuitive Toyota Multimedia System and Toyota Safety Sense 3.0. The evocative design language can be found throughout the sporty lineup of SE, XSE and XSE premium grades. With the Prius Prime, drivers are ready to take on the road ahead.

DISCOVER Prius Prime Models
2023 Prius Prime SE

-
Fuel Efficiency
Le/100km*1.8 (Combined City/Hwy)
-
Engine
2.0 Litre 4-cylinder DOHC 16-Valve -
Airbags
8 -
Seats
5
Key Features
- 220 Horsepower & up to 72km EV range5
- 8" Toyota Multimedia with Service Connect (up to 10-year trial)1, Safety Connect (up to 10-year trial)1, Remote Connect (3-year trial) and Drive Connect enabled (paid subscription required)
- Wireless Apple Carplay® & Android AutoTM Compatibility
- 17” Alloy Wheels
- Heated Front Seats and Steering Wheel
- Smart Key and Push Button Start
- Toyota Safety SenseTM 3.0
Based on Natural Resources Canada 2019 Fuel Consumption Guide published ratings for plug-in hybrid vehicles. Actual results will vary based on driving habits and other factors. Learn more about Fuel Consumption Ratings.
2023 Prius Prime XSE

-
Fuel Efficiency
Le/100km*1.8 (Combined City/Hwy)
-
Engine
2.0 Litre 4-cylinder DOHC 16-Valve -
Airbags
8 -
Seats
5
Key Features
- 220 Horsepower & up to 64km EV range5
- 12.3" Toyota Multimedia with Service Connect (up to 10-year trial)1, Safety Connect (up to 10-year trial)1, Remote Connect (3-year trial) and Drive Connect (3-year trial)
- Wireless Apple Carplay® & Android AutoTM Compatibility
- Traffic Jam Assist
- 19” Alloy Wheels
- Wireless Charging & Heated Rear Seats
- 8-way Power Adjustable Driver’s Seat & 6-way Power Adjustable Passenger Seat
- Rain Sensing Wipers & Glass Roof
Based on Natural Resources Canada 2019 Fuel Consumption Guide published ratings for plug-in hybrid vehicles. Actual results will vary based on driving habits and other factors. Learn more about Fuel Consumption Ratings.
2023 Prius Prime XSE Premium

-
Fuel Efficiency
Le/100km*1.8 (Combined City/Hwy)
-
Engine
2.0 Litre 4-cylinder DOHC 16-Valve -
Airbags
8 -
Seats
5
Key Features
- 220 Horsepower & up to 64km EV range5
- 12.3" Toyota Multimedia with Service Connect (up to 10-year trial)1, Safety Connect (up to 10-year trial)1, Remote Connect (3-year trial) and Drive Connect (3-year trial)
- 8 Speakers JBL Audio
- 8-way Power Adjustable Drivers Seat with Memory
- Digital Key & Panoramic View Monitor
- Advanced Park & 19” Alloy Wheels
- Power Backdoor
Based on Natural Resources Canada 2019 Fuel Consumption Guide published ratings for plug-in hybrid vehicles. Actual results will vary based on driving habits and other factors. Learn more about Fuel Consumption Ratings.
2024 Prius Prime SE

-
Fuel Efficiency
L/100km*4.4/4.6 (City/Hwy)
-
Engine
2.0 Litre 4-cylinder DOHC 16-Valve -
Airbags
8 -
Seats
5
Key Features
- 220 Horsepower & up to 72km EV range5
- 8" Toyota Multimedia with Service Connect (up to 10-year trial)1, Safety Connect (up to 10-year trial)1, Remote Connect (3-year trial)1 and Drive Connect1 enabled (paid subscription required)
- Wireless Apple Carplay® & Android AutoTM Compatibility
- 17” Alloy Wheels
- Heated Front Seats and Steering Wheel
- Smart Key and Push Button Start
- Toyota Safety SenseTM 3.0
- Rain Sensing Wipers
Based on Natural Resources Canada 2019 Fuel Consumption Guide published ratings for plug-in hybrid vehicles. Actual results will vary based on driving habits and other factors. Learn more about Fuel Consumption Ratings.
2024 Prius Prime XSE

-
Fuel Efficiency
L/100km*4.7/5.0 (City/Hwy)
-
Engine
2.0 Litre 4-cylinder DOHC 16-Valve -
Airbags
8 -
Seats
5
Key Features
- 220 Horsepower & up to 64km EV range5
- 12.3" Toyota Multimedia with Service Connect (up to 10-year trial)1, Safety Connect (up to 10-year trial)1, Remote Connect (3-year trial)1 and Drive Connect (3-year trial)1
- Wireless Apple Carplay® & Android AutoTM Compatibility
- Traffic Jam Assist
- 19” Alloy Wheels
- Wireless Charging & Heated Rear Seats
- 8-way Power Adjustable Driver’s Seat & 6-way Power Adjustable Passenger Seat
- Rain Sensing Wipers & Glass Roof
Based on Natural Resources Canada 2019 Fuel Consumption Guide published ratings for plug-in hybrid vehicles. Actual results will vary based on driving habits and other factors. Learn more about Fuel Consumption Ratings.
2024 Prius Prime XSE Premium

-
Fuel Efficiency
L/100km*4.7/5.0 (City/Hwy)
-
Engine
2.0 Litre 4-cylinder DOHC 16-Valve -
Airbags
8 -
Seats
5
Key Features
- 220 Horsepower & up to 64km EV range5
- 12.3" Toyota Multimedia with Service Connect (up to 10-year trial)1, Safety Connect (up to 10-year trial)1, Remote Connect (3-year trial)1 and Drive Connect (3-year trial)1
- 8 Speakers JBL Audio
- 8-way Power Adjustable Drivers Seat with Memory
- Digital Key & Panoramic View Monitor
- Advanced Park & 19” Alloy Wheels
- Power Backdoor
- Rain Sensing Wipers
Based on Natural Resources Canada 2019 Fuel Consumption Guide published ratings for plug-in hybrid vehicles. Actual results will vary based on driving habits and other factors. Learn more about Fuel Consumption Ratings.
Compare models by downloading a Prius Prime Product Summary
Download Product SummaryEXPLORE Colours
EXPLORE Prius Prime Gallery
Choose Interior
- Black Cloth
- Black / Red SofTex/Fabric
- Black / Red SofTex/Fabric
Use the mouse to click, scroll and drag or use the keyboard arrows to explore.
Select an image or open the entire gallery
Prius Prime XSE Premium shown in Wind Chill Pearl
/Prius Prime XSE Premium interior shown in Black/Red SofTex®
/Prius Prime XSE Premium shown in Guardian Grey
/Prius Prime XSE shown in Supersonic Red
/Prius Prime XSE XSE 12.3-inch Multimedia Touchscreen Display
/Prius Prime XSE Premium shown in Guardian Grey
/Prius Prime XSE Premium shown in Guardian Grey
/Prius Prime Plug-in Charging
/Prius Prime XSE Premium Glass Roof
/Prius Prime XSE Premium 12.3-inch Multimedia Touchscreen Display
/Prius Prime Interior with Wireless Android Auto
/Prius Prime XSE Premium shown in Guardian Grey
/Prius Prime Gear Shift
/Prius Prime XSE Premium shown in Guardian Grey
/Prius Prime Cargo Area
/Prius Prime XSE Premium shown in Guardian Grey
/Prius Prime XSE Premium shown in Wind Chill Pearl
/Prius Prime XSE Premium interior shown in Black/Red SofTex®
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Prius Prime Cargo Area
/Prius Prime XSE Premium interior shown in Black/Red SofTex®
/Prius Prime XSE XSE 12.3-inch Multimedia Touchscreen Display
/Prius Prime XSE Premium Glass Roof
/Prius Prime XSE Premium 12.3-inch Multimedia Touchscreen Display
/Prius Prime Interior with Wireless Android Auto
/Prius Prime Gear Shift
/Prius Prime Cargo Area
/Prius Prime XSE Premium interior shown in Black/Red SofTex®
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Prius Prime XSE Premium shown in Wind Chill Pearl
/Prius Prime XSE Premium shown in Guardian Grey
/Prius Prime XSE shown in Supersonic Red
/Prius Prime XSE Premium shown in Guardian Grey
/Prius Prime XSE Premium shown in Guardian Grey
/Prius Prime Plug-in Charging
/Prius Prime XSE Premium shown in Guardian Grey
/Prius Prime XSE Premium shown in Guardian Grey
/Prius Prime XSE Premium shown in Guardian Grey
/Prius Prime XSE Premium shown in Wind Chill Pearl
/Prius Prime XSE Premium shown in Guardian Grey
/










Features Poised for Performance

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Learn more through a Competitive Comparison
Compare Toyota Prius Prime to competitors like Kia Niro PHEV and Hyundai Sonata PHEV.
See a Detailed ComparisonOWNER’S REVIEWS See what people are saying about Toyota Prius Prime
Overall Ratings
5 | ★star | 190190 reviews with 5 stars | |
4 | ★star | 5151 reviews with 4 stars | |
3 | ★star | 77 reviews with 3 stars | |
2 | ★star | 33 reviews with 2 stars | |
1 | ★star | 22 reviews with 1 star |
Excited about obtaining the new Prius.
So far, our family has been very happy with the new prius. In every way the new vehicle has outperformed the older version. Thanks to Toyota...
Nailed It!!
Better EV range. Excellent mileage. Sleek new look, inside and out. More power. Out with the old and in with the new.
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Go Further Warranty & Coverage
See Warranty DetailsVehicle Warranty
36 MONTHS or 60,000 km◊◊
Roadside Assistance
36 MONTHS or UNLIMITED km◊◊
◊◊ Whichever comes first

ECP delivers peace of mind by protecting your Toyota from the unexpected (eg. mechanical failure or road emergencies.)
See ECP Benefits
Next Steps Experience the 2024 Prius Prime Now
