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‡ Pricing includes parts & labour, and is based on either the highest labour rate amongst dealers in your province, or your selected dealer’s pricing. Prices do not include taxes.

Images may not be exactly as shown. Every reasonable effort has been made to ensure that the accessory information presented is current and accurate. However, please check model applicability and specification details with your Toyota dealer prior to purchase.

2 Highest Total Driving Range - 1035 km
Combined electric/hybrid driving range

Based on Natural Resources Canada 2019 Fuel Consumption Guide published ratings for both plug-in hybrid electric vehicles and battery-electric vehicles. Estimated combined range rating when fully charged and with a full tank of gas. Actual results will vary based on driving habits and other factors.

3 5 hour 30 minute charge time with a household outlet

Charge time is for standard 120v household outlet. Always plug-in in accordance with Owner's Manual.

6 2 hour 10 minute charge time with a 240v outlet

Charge time is for 240v outlet (charging station). Always plug-in in accordance with Owner's Manual.

7 1.8Le / 100km
Estimated combined City/Hwy EV Mode fuel efficiency

Based on Natural Resources Canada 2019 Fuel Consumption Guide published ratings for plug-in hybrid vehicles. Actual results will vary based on driving habits and other factors.

8 Fuel Efficiency

When not in EV Mode, combined city/highway fuel efficiency is rated at 4.3L/100km. Fuel efficiency estimates were determined using approved Government of Canada/Transport Canada Test Methods. Actual fuel consumption will vary based on driving habits and other factors.

2024 Prius Prime has limited inventory. for information on vehicle availability. Available with an incentive of up to $5,000. .

CleanBC Go Electric Passenger Vehicle Rebate Program (Go Electric Program)

Rebate amount if purchased or leased* – up to $2,000

The BC government Go Electric Program rebate amount is based on you or your household’s total gross annual income and the type of vehicle you are buying/leasing. High income individuals or households may not be eligible for a rebate. For more information, please visit: https://goelectricbc.gov.bc.ca/

* For qualifying transactions that meet the CleanBC Go Electric Passenger Vehicle Rebate Program (Go Electric Program) eligibility criteria. The CleanBC Go Electric Passenger Vehicle Rebate Program (Go Electric Program) provides a rebate towards the purchase or lease of a new clean energy vehicle. Click here to learn more about CleanBC Go Electric Passenger Vehicle Rebate Program (Go Electric Program) eligibility criteria and how to apply, or visit your preferred British Columbia Toyota dealer.


Quebec Government Roulez Vert Program

Rebate amount if purchased* – $2,500

Rebate amount over leased terms*

  • 12 months - $625
  • 24 months - $1,250
  • 36 months - $1,875
  • 48 months+ - $2,500

For more information, please visit: https://www.quebec.ca/en/transports/electric-transportation/financial-assistance-electric-vehicle/new-vehicle

* For qualifying transactions that meet the Quebec Government Roulez Vert Program eligibility criteria. The Quebec Government Roulez Vert Program provides a rebate towards the purchase or lease of a new clean energy vehicle. Click here to learn more about Quebec Government Roulez Vert Program eligibility criteria and how to apply, or visit your preferred Quebec Toyota dealer.


Government of Canada Incentives for Zero-Emission Vehicles (iZEV) Program

Incentive amount if purchased* – $5,000

Rebate amount over leased terms*

  • 12 months - $1,250
  • 24 months - $2,500
  • 36 months - $3,750
  • 48 months+ - $5,000

For more information, please visit: http://www.tc.gc.ca/en/services/road/innovative-technologies/zero-emission-vehicles.html

* For qualifying transactions that meet the Government of Canada Incentives for Zero-Emission Vehicles (iZEV) Program eligibility criteria. The Government of Canada Incentives for Zero-Emission Vehicles (iZEV) Program provides an incentive towards the purchase or lease of a new clean energy vehicle. Click here to learn more about Government of Canada Incentives for Zero-Emission Vehicles (iZEV) Program eligibility criteria and how to apply, or visit your preferred Toyota dealer.

EXPLORE Prius Prime Plug into the Sporty Prius Prime

The 2024 Prius Prime offers performance, technology, safety and even a little attitude. This electrified sedan is built for enthusiasts looking for a spirited electrified ride. The fifth-generation hybrid powertrain coupled with a 2.0L engine gets hearts pumping with advanced EV performance and stellar fuel efficiency. The efficient lithium-ion battery pack increases the EV range by more than 50% over the previous generation of vehicles. The interior is fully equipped with tons of intelligent features, including the intuitive Toyota Multimedia System and Toyota Safety Sense 3.0. The evocative design language can be found throughout the sporty lineup of SE, XSE and XSE premium grades. With the Prius Prime, drivers are ready to take on the road ahead.

DISCOVER Prius Prime Models

Compare models by downloading a Prius Prime Product Summary

Download Product Summary

EXPLORE Colours


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Colours may vary by model.
Visit Build & Price for more information.

View the latest Offers & Promotions

Discover exciting national offers from Toyota Canada.

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2024 Prius Prime

Learn more through a Competitive Comparison

Compare Toyota Prius Prime to competitors like Kia Niro PHEV and Hyundai Sonata PHEV.

See a Detailed Comparison

OWNER’S REVIEWS See what people are saying about Toyota Prius Prime

Overall Ratings

5 star 230 reviews with 5 stars
4 star 63 reviews with 4 stars
3 star 8 reviews with 3 stars
2 star 4 reviews with 2 stars
1 star 2 reviews with 1 star
5 star rating
Instructor Mario . 0 Months Ago

Ins Mario

Amazing features for a driving school, very smooth to drive, speedometer easy to see, blind spots lights

5 star rating
James250 . 0 Months Ago

Prius Prime XSE: A Beautiful Addition

My wife and I could not be happier with our new Prius Prime XSE Premium. It drives beautifully and boasts a plethora of advanced design and ...

2024 Prius Prime

More Powerful. More Sustainable.
More Prius Than Ever.

2024 North American
Car of the YearTM

Go Further Warranty & Coverage

See Warranty Details

Vehicle Warranty

36 MONTHS or 60,000 km◊◊

Roadside Assistance

36 MONTHS or UNLIMITED km◊◊

◊◊ Whichever comes first

ECP delivers peace of mind by protecting your Toyota from the unexpected (eg. mechanical failure or road emergencies.)

See ECP Benefits

Interested in Toyota’s original hybrid?

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