‡ Pricing includes parts & labour, and is based on either the highest labour rate amongst dealers in your province, or your selected dealer’s pricing. Prices do not include taxes.
Images may not be exactly as shown. Every reasonable effort has been made to ensure that the accessory information presented is current and accurate. However, please check model applicability and specification details with your Toyota dealer prior to purchase.
2
Highest Total Driving Range - 1035 km
Combined electric/hybrid driving range
Based on Natural Resources Canada 2019 Fuel Consumption Guide published ratings for both plug-in hybrid electric vehicles and battery-electric vehicles. Estimated combined range rating when fully charged and with a full tank of gas. Actual results will vary based on driving habits and other factors.
3 5 hour 30 minute charge time with a household outlet
Charge time is for standard 120v household outlet. Always plug-in in accordance with Owner's Manual.
6 2 hour 10 minute charge time with a 240v outlet
Charge time is for 240v outlet (charging station). Always plug-in in accordance with Owner's Manual.
7
1.8Le / 100km
Estimated combined City/Hwy EV Mode fuel efficiency
Based on Natural Resources Canada 2019 Fuel Consumption Guide published ratings for plug-in hybrid vehicles. Actual results will vary based on driving habits and other factors.
8 Fuel Efficiency
When not in EV Mode, combined city/highway fuel efficiency is rated at 4.3L/100km. Fuel efficiency estimates were determined using approved Government of Canada/Transport Canada Test Methods. Actual fuel consumption will vary based on driving habits and other factors.
2023 and 2024 Prius Prime have limited inventory. for information on vehicle availability. Available with an incentive of up to $5,000. .
CleanBC Go Electric Passenger Vehicle Rebate Program (Go Electric Program)
Rebate amount if purchased or leased* – up to $2,000
The BC government Go Electric Program rebate amount is based on you or your household’s total gross annual income and the type of vehicle you are buying/leasing. High income individuals or households may not be eligible for a rebate. For more information, please visit: https://goelectricbc.gov.bc.ca/
* For qualifying transactions that meet the CleanBC Go Electric Passenger Vehicle Rebate Program (Go Electric Program) eligibility criteria. The CleanBC Go Electric Passenger Vehicle Rebate Program (Go Electric Program) provides a rebate towards the purchase or lease of a new clean energy vehicle. Click here to learn more about CleanBC Go Electric Passenger Vehicle Rebate Program (Go Electric Program) eligibility criteria and how to apply, or visit your preferred British Columbia Toyota dealer.
Quebec Government Roulez Vert Program
Rebate amount if purchased* – $2,500
Rebate amount over leased terms*
- 12 months - $625
- 24 months - $1,250
- 36 months - $1,875
- 48 months+ - $2,500
For more information, please visit: https://www.quebec.ca/en/transports/electric-transportation/financial-assistance-electric-vehicle/new-vehicle
* For qualifying transactions that meet the Quebec Government Roulez Vert Program eligibility criteria. The Quebec Government Roulez Vert Program provides a rebate towards the purchase or lease of a new clean energy vehicle. Click here to learn more about Quebec Government Roulez Vert Program eligibility criteria and how to apply, or visit your preferred Quebec Toyota dealer.
Government of Canada Incentives for Zero-Emission Vehicles (iZEV) Program
Incentive amount if purchased* – $5,000
Rebate amount over leased terms*
- 12 months - $1,250
- 24 months - $2,500
- 36 months - $3,750
- 48 months+ - $5,000
For more information, please visit: http://www.tc.gc.ca/en/services/road/innovative-technologies/zero-emission-vehicles.html
* For qualifying transactions that meet the Government of Canada Incentives for Zero-Emission Vehicles (iZEV) Program eligibility criteria. The Government of Canada Incentives for Zero-Emission Vehicles (iZEV) Program provides an incentive towards the purchase or lease of a new clean energy vehicle. Click here to learn more about Government of Canada Incentives for Zero-Emission Vehicles (iZEV) Program eligibility criteria and how to apply, or visit your preferred Toyota dealer.
2024 Prius Prime

EXPLORE Prius Prime Plug into the Sporty Prius Prime
The 2024 Prius Prime offers performance, technology, safety and even a little attitude. This electrified sedan is built for enthusiasts looking for a spirited electrified ride. The fifth-generation hybrid powertrain coupled with a 2.0L engine gets hearts pumping with advanced EV performance and stellar fuel efficiency. The efficient lithium-ion battery pack increases the EV range by more than 50% over the previous generation of vehicles. The interior is fully equipped with tons of intelligent features, including the intuitive Toyota Multimedia System and Toyota Safety Sense 3.0. The evocative design language can be found throughout the sporty lineup of SE, XSE and XSE premium grades. With the Prius Prime, drivers are ready to take on the road ahead.

DISCOVER Prius Prime Models
2023 Prius Prime SE

-
Fuel Efficiency
Le/100km*1.8 (Combined City/Hwy)
-
Engine
2.0 Litre 4-cylinder DOHC 16-Valve -
Airbags
8 -
Seats
5
Key Features
- 220 Horsepower & up to 72km EV range5
- 8" Toyota Multimedia with Service Connect (up to 10-year trial)1, Safety Connect (up to 10-year trial)1, Remote Connect (3-year trial) and Drive Connect enabled (paid subscription required)
- Wireless Apple Carplay® & Android AutoTM Compatibility
- 17” Alloy Wheels
- Heated Front Seats and Steering Wheel
- Smart Key and Push Button Start
- Toyota Safety SenseTM 3.0
Based on Natural Resources Canada 2019 Fuel Consumption Guide published ratings for plug-in hybrid vehicles. Actual results will vary based on driving habits and other factors. Learn more about Fuel Consumption Ratings.
2023 Prius Prime XSE

-
Fuel Efficiency
Le/100km*1.8 (Combined City/Hwy)
-
Engine
2.0 Litre 4-cylinder DOHC 16-Valve -
Airbags
8 -
Seats
5
Key Features
- 220 Horsepower & up to 64km EV range5
- 12.3" Toyota Multimedia with Service Connect (up to 10-year trial)1, Safety Connect (up to 10-year trial)1, Remote Connect (3-year trial) and Drive Connect (3-year trial)
- Wireless Apple Carplay® & Android AutoTM Compatibility
- Traffic Jam Assist
- 19” Alloy Wheels
- Wireless Charging & Heated Rear Seats
- 8-way Power Adjustable Driver’s Seat & 6-way Adjustable Passenger Seat
- Rain Sensing Wipers & Glass Roof
Based on Natural Resources Canada 2019 Fuel Consumption Guide published ratings for plug-in hybrid vehicles. Actual results will vary based on driving habits and other factors. Learn more about Fuel Consumption Ratings.
2023 Prius Prime XSE Premium

-
Fuel Efficiency
Le/100km*1.8 (Combined City/Hwy)
-
Engine
2.0 Litre 4-cylinder DOHC 16-Valve -
Airbags
8 -
Seats
5
Key Features
- 220 Horsepower & up to 64km EV range5
- 12.3" Toyota Multimedia with Service Connect (up to 10-year trial)1, Safety Connect (up to 10-year trial)1, Remote Connect (3-year trial) and Drive Connect (3-year trial)
- 8 Speakers JBL Audio
- 8-way Power Adjustable Drivers Seat with Memory
- Digital Key & Panoramic View Monitor
- Advanced Park & 19” Alloy Wheels
- Power Backdoor
Based on Natural Resources Canada 2019 Fuel Consumption Guide published ratings for plug-in hybrid vehicles. Actual results will vary based on driving habits and other factors. Learn more about Fuel Consumption Ratings.
2024 Prius Prime SE

-
Fuel Efficiency
L/100km*4.4/4.6 (City/Hwy)
-
Engine
2.0 Litre 4-cylinder DOHC 16-Valve -
Airbags
8 -
Seats
5
Key Features
- 220 Horsepower & up to 72km EV range5
- 8" Toyota Multimedia with Service Connect (up to 10-year trial)1, Safety Connect (up to 10-year trial)1, Remote Connect (3-year trial)1 and Drive Connect1 enabled (paid subscription required)
- Wireless Apple Carplay® & Android AutoTM Compatibility
- 17” Alloy Wheels
- Heated Front Seats and Steering Wheel
- Smart Key and Push Button Start
- Toyota Safety SenseTM 3.0
- Rain Sensing Wipers
Based on Natural Resources Canada 2019 Fuel Consumption Guide published ratings for plug-in hybrid vehicles. Actual results will vary based on driving habits and other factors. Learn more about Fuel Consumption Ratings.
2024 Prius Prime XSE

-
Fuel Efficiency
L/100km*4.7/5.0 (City/Hwy)
-
Engine
2.0 Litre 4-cylinder DOHC 16-Valve -
Airbags
8 -
Seats
5
Key Features
- 220 Horsepower & up to 64km EV range5
- 12.3" Toyota Multimedia with Service Connect (up to 10-year trial)1, Safety Connect (up to 10-year trial)1, Remote Connect (3-year trial)1 and Drive Connect (3-year trial)1
- Wireless Apple Carplay® & Android AutoTM Compatibility
- Traffic Jam Assist
- 19” Alloy Wheels
- Wireless Charging & Heated Rear Seats
- 8-way Power Adjustable Driver’s Seat & 6-way Adjustable Passenger Seat
- Rain Sensing Wipers & Glass Roof
Based on Natural Resources Canada 2019 Fuel Consumption Guide published ratings for plug-in hybrid vehicles. Actual results will vary based on driving habits and other factors. Learn more about Fuel Consumption Ratings.
2024 Prius Prime XSE Premium

-
Fuel Efficiency
L/100km*4.7/5.0 (City/Hwy)
-
Engine
2.0 Litre 4-cylinder DOHC 16-Valve -
Airbags
8 -
Seats
5
Key Features
- 220 Horsepower & up to 64km EV range5
- 12.3" Toyota Multimedia with Service Connect (up to 10-year trial)1, Safety Connect (up to 10-year trial)1, Remote Connect (3-year trial)1 and Drive Connect (3-year trial)1
- 8 Speakers JBL Audio
- 8-way Power Adjustable Drivers Seat with Memory
- Digital Key & Panoramic View Monitor
- Advanced Park & 19” Alloy Wheels
- Power Backdoor
- Rain Sensing Wipers
Based on Natural Resources Canada 2019 Fuel Consumption Guide published ratings for plug-in hybrid vehicles. Actual results will vary based on driving habits and other factors. Learn more about Fuel Consumption Ratings.
Compare models by downloading a Prius Prime Product Summary
Download Product SummaryEXPLORE Colours
EXPLORE Prius Prime Gallery
Choose Interior
- Black Cloth
- Black / Red SofTex/Fabric
- Black / Red SofTex/Fabric
Use the mouse to click, scroll and drag or use the keyboard arrows to explore.
Select an image or open the entire gallery
Prius Prime XSE Premium shown in Wind Chill Pearl
/Prius Prime XSE Premium interior shown in Black/Red SofTex®
/Prius Prime XSE Premium shown in Guardian Grey
/Prius Prime XSE shown in Supersonic Red
/Prius Prime XSE XSE 12.3-inch Multimedia Touchscreen Display
/Prius Prime XSE Premium shown in Guardian Grey
/Prius Prime XSE Premium shown in Guardian Grey
/Prius Prime Plug-in Charging
/Prius Prime XSE Premium Glass Roof
/Prius Prime XSE Premium 12.3-inch Multimedia Touchscreen Display
/Prius Prime Interior with Wireless Android Auto
/Prius Prime XSE Premium shown in Guardian Grey
/Prius Prime Gear Shift
/Prius Prime XSE Premium shown in Guardian Grey
/Prius Prime Cargo Area
/Prius Prime XSE Premium shown in Guardian Grey
/Prius Prime XSE Premium shown in Wind Chill Pearl
/Prius Prime XSE Premium interior shown in Black/Red SofTex®
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Prius Prime Cargo Area
/Prius Prime XSE Premium interior shown in Black/Red SofTex®
/Prius Prime XSE XSE 12.3-inch Multimedia Touchscreen Display
/Prius Prime XSE Premium Glass Roof
/Prius Prime XSE Premium 12.3-inch Multimedia Touchscreen Display
/Prius Prime Interior with Wireless Android Auto
/Prius Prime Gear Shift
/Prius Prime Cargo Area
/Prius Prime XSE Premium interior shown in Black/Red SofTex®
/








Prius Prime XSE Premium shown in Wind Chill Pearl
/Prius Prime XSE Premium shown in Guardian Grey
/Prius Prime XSE shown in Supersonic Red
/Prius Prime XSE Premium shown in Guardian Grey
/Prius Prime XSE Premium shown in Guardian Grey
/Prius Prime Plug-in Charging
/Prius Prime XSE Premium shown in Guardian Grey
/Prius Prime XSE Premium shown in Guardian Grey
/Prius Prime XSE Premium shown in Guardian Grey
/Prius Prime XSE Premium shown in Wind Chill Pearl
/Prius Prime XSE Premium shown in Guardian Grey
/










Features Poised for Performance

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Learn more through a Competitive Comparison
Compare Toyota Prius Prime to competitors like Kia Niro PHEV and Hyundai Sonata PHEV.
See a Detailed ComparisonOWNER’S REVIEWS See what people are saying about Toyota Prius Prime
Overall Ratings
5 | ★star | 207207 reviews with 5 stars | |
4 | ★star | 5757 reviews with 4 stars | |
3 | ★star | 77 reviews with 3 stars | |
2 | ★star | 33 reviews with 2 stars | |
1 | ★star | 22 reviews with 1 star |
Brilliant Plug in Hybrid
The Prius Prime is even better than I imagined as it is not only very efficient it is a great looking car with clean lines.
2023 Prius Prime, Outstanding!
A huge improvement to my 2016 Prius which was already an awesome car. It's been improved in all area.
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Go Further Warranty & Coverage
See Warranty DetailsVehicle Warranty
36 MONTHS or 60,000 km◊◊
Roadside Assistance
36 MONTHS or UNLIMITED km◊◊
◊◊ Whichever comes first

ECP delivers peace of mind by protecting your Toyota from the unexpected (eg. mechanical failure or road emergencies.)
See ECP Benefits
Next Steps Experience the 2024 Prius Prime Now
