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‡ Pricing includes parts & labour, and is based on either the highest labour rate amongst dealers in your province, or your selected dealer’s pricing. Prices do not include taxes.

Images may not be exactly as shown. Every reasonable effort has been made to ensure that the accessory information presented is current and accurate. However, please check model applicability and specification details with your Toyota dealer prior to purchase.

2 Highest Total Driving Range - 1035 km
Combined electric/hybrid driving range

Based on Natural Resources Canada 2019 Fuel Consumption Guide published ratings for both plug-in hybrid electric vehicles and battery-electric vehicles. Estimated combined range rating when fully charged and with a full tank of gas. Actual results will vary based on driving habits and other factors.

3 5 hour 30 minute charge time with a household outlet

Charge time is for standard 120v household outlet. Always plug-in in accordance with Owner's Manual.

6 2 hour 10 minute charge time with a 240v outlet

Charge time is for 240v outlet (charging station). Always plug-in in accordance with Owner's Manual.

7 1.8Le / 100km
Estimated combined City/Hwy EV Mode fuel efficiency

Based on Natural Resources Canada 2019 Fuel Consumption Guide published ratings for plug-in hybrid vehicles. Actual results will vary based on driving habits and other factors.

8 Fuel Efficiency

When not in EV Mode, combined city/highway fuel efficiency is rated at 4.3L/100km. Fuel efficiency estimates were determined using approved Government of Canada/Transport Canada Test Methods. Actual fuel consumption will vary based on driving habits and other factors.

2023 Prius Prime has limited inventory. for information on vehicle availability.

EXPLORE Prius Prime Plug into the Sporty All-New Prius Prime

The all-new 2023 Prius Prime ushers in a new era of performance, technology, safety and even a little attitude. This electrified sedan is built for enthusiasts looking for a spirited electrified ride. The fifth-generation hybrid powertrain coupled with a 2.0L engine gets hearts pumping with advanced EV performance and stellar fuel efficiency. The newly developed lithium-ion battery pack increases the EV range by more than 50% over the previous range of 40 km. The interior is fully equipped with tons of intelligent features, including the newest Toyota Multimedia System and Toyota Safety Sense 3.0. And the evocative design language completely updates the sport grade lineup of SE, XSE and XSE premium grades. With the Prius Prime, drivers are ready to take on the road ahead.

DISCOVER Prius Prime Models

Compare models by downloading a Prius Prime Product Summary

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Colours may vary by model.
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2023 Prius Prime

Learn more through a Competitive Comparison

Compare Toyota Prius Prime to competitors like Chevrolet Volt and Hyundai Ioniq PHEV.

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OWNER’S REVIEWS See what people are saying about Toyota Prius Prime

Overall Ratings

5 star 167 reviews with 5 stars
4 star 47 reviews with 4 stars
3 star 7 reviews with 3 stars
2 star 3 reviews with 2 stars
1 star 2 reviews with 1 star
5 star rating
MOHMED . 4 Months Ago

What a Car

Excellent car very nice good on gas very good for driving. I love it.i never used like this car in my life amazing thanks

5 star rating
The Williams . 5 Months Ago

Our new prius prime

Our new prius prime is a comfortable, quiet car. We enjoy the smooth, speedy acceleration. The fuel economy is fantastic!

Go Further Warranty & Coverage

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Vehicle Warranty

36 MONTHS or 60,000 km◊◊

Roadside Assistance


◊◊ Whichever comes first

ECP delivers peace of mind by protecting your Toyota from the unexpected (eg. mechanical failure or road emergencies.)

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Interested in Toyota’s original hybrid?

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