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Introducing the completely re-imagined,
All-New 2023 Prius

Twenty-two years after the world’s first production hybrid car changed the automotive industry, the legendary Prius is all-new for 2023. Built on the second-generation TNGA-C platform, the 2023 Prius is ready to meet the emotional needs of today’s customers with an athletic silhouette and modern Japanese design. The new 5th generation hybrid powertrain combines accessible electrification with spirited performance. Intelligent features abound, including the newest Toyota Multimedia System and Toyota Safety Sense 3.0. Available in two grades XLE and Limited both equipped with standard electric all-wheel-drive system. The Toyota Prius builds on its sustainable legacy, poised to take you on your next adventure.

Read the Press Release

Key Features

Purpose-Built Performance

The 5th generation hybrid powertrain and 2.0L engine delivers enhanced acceleration with 196 HP and a 0-100 km/h time of 7.2 seconds. The standard Electronic On-Demand AWD system ensures driving stability when starting off in any condition

TNGA-C platform

With a lower centre of gravity, reduced weight and increased rigidity, the second-generation TNGA-C creates a wider stance and a lower driving position that feels nimble, yet comfortable.

Improved Battery Pack

Located under the rear seat, the newly developed lithium-ion battery pack offers a 15% increase in output compared to the previous generation Nickel Metal battery – with reduced size and weight.

One-Motion Silhouette

The Japanese design offers a modern, progressive and understated style from the inside out. The piercing silhouette evokes a level of aerodynamic flair, while the lower roofline presents a more sleek, futuristic look. The rear flares out adding a dynamic look to its sporty style.

Toyota Multimedia System

Toyota’s latest system features a range of enhanced connectivity and convenience features that you can access through intuitive touch and voice activation controls.

Exceptional Peace of Mind

Standard Toyota Safety Sense 3.0 features a suite of active safety systems that build on the prior generation Prius to include additional enhancements and detection capabilities.

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