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‡ Pricing includes parts & labour, and is based on either the highest labour rate amongst dealers in your province, or your selected dealer’s pricing. Prices do not include taxes.

Images may not be exactly as shown. Every reasonable effort has been made to ensure that the accessory information presented is current and accurate. However, please check model applicability and specification details with your Toyota dealer prior to purchase.

2 Highest Total Driving Range - 1035 km
Combined electric/hybrid driving range

Based on Natural Resources Canada 2019 Fuel Consumption Guide published ratings for both plug-in hybrid electric vehicles and battery-electric vehicles. Estimated combined range rating when fully charged and with a full tank of gas. Actual results will vary based on driving habits and other factors.

3 5 hour 30 minute charge time with a household outlet

Charge time is for standard 120v household outlet. Always plug-in in accordance with Owner's Manual.

6 2 hour 10 minute charge time with a 240v outlet

Charge time is for 240v outlet (charging station). Always plug-in in accordance with Owner's Manual.

7 1.8Le / 100km
Estimated combined City/Hwy EV Mode fuel efficiency

Based on Natural Resources Canada 2019 Fuel Consumption Guide published ratings for plug-in hybrid vehicles. Actual results will vary based on driving habits and other factors.

8 Fuel Efficiency

When not in EV Mode, combined city/highway fuel efficiency is rated at 4.3L/100km. Fuel efficiency estimates were determined using approved Government of Canada/Transport Canada Test Methods. Actual fuel consumption will vary based on driving habits and other factors.

2023 and 2024 Prius Prime have limited inventory. for information on vehicle availability. .

CleanBC Go Electric Passenger Vehicle Rebate Program (Go Electric Program)

Rebate amount if purchased or leased* – up to $2,000

The BC government Go Electric Program rebate amount is based on you or your household’s total gross annual income and the type of vehicle you are buying/leasing. High income individuals or households may not be eligible for a rebate. For more information, please visit: https://goelectricbc.gov.bc.ca/

* For qualifying transactions that meet the CleanBC Go Electric Passenger Vehicle Rebate Program (Go Electric Program) eligibility criteria. The CleanBC Go Electric Passenger Vehicle Rebate Program (Go Electric Program) provides a rebate towards the purchase or lease of a new clean energy vehicle. Click here to learn more about CleanBC Go Electric Passenger Vehicle Rebate Program (Go Electric Program) eligibility criteria and how to apply, or visit your preferred British Columbia Toyota dealer.


Quebec Government Roulez Vert Program

Rebate amount if purchased* – $2,500

Rebate amount over leased terms*

  • 12 months - $625
  • 24 months - $1,250
  • 36 months - $1,875
  • 48 months+ - $2,500

For more information, please visit: https://www.quebec.ca/en/transports/electric-transportation/financial-assistance-electric-vehicle/new-vehicle

* For qualifying transactions that meet the Quebec Government Roulez Vert Program eligibility criteria. The Quebec Government Roulez Vert Program provides a rebate towards the purchase or lease of a new clean energy vehicle. Click here to learn more about Quebec Government Roulez Vert Program eligibility criteria and how to apply, or visit your preferred Quebec Toyota dealer.


Government of Canada Incentives for Zero-Emission Vehicles (iZEV) Program

Incentive amount if purchased* – $5,000

Rebate amount over leased terms*

  • 12 months - $1,250
  • 24 months - $2,500
  • 36 months - $3,750
  • 48 months+ - $5,000

For more information, please visit: http://www.tc.gc.ca/en/services/road/innovative-technologies/zero-emission-vehicles.html

* For qualifying transactions that meet the Government of Canada Incentives for Zero-Emission Vehicles (iZEV) Program eligibility criteria. The Government of Canada Incentives for Zero-Emission Vehicles (iZEV) Program provides an incentive towards the purchase or lease of a new clean energy vehicle. Click here to learn more about Government of Canada Incentives for Zero-Emission Vehicles (iZEV) Program eligibility criteria and how to apply, or visit your preferred Toyota dealer.

Design Sporty Statement

Poised with a low and wide stance, this plug-in hybrid makes a design statement. The battery is under the rear seat for low centre of gravity. And with its bold colours — including Wind Chill Pearl and Supersonic Red and its striking LED headlights and tail lamps that help smooth air flow, it’s clear at a glance that the 2024 Toyota Prius Prime is a different kind of vehicle.

TNGA-C platform

The Prius Prime is 50 mm lower, 20 mm wider, and 25 mm longer than the previous generation of the vehicle. The lower centre of gravity, reduced weight and increased rigidity of the second-generation TNGA-C creates a wider stance and a lower driving position that feels sporty, yet comfortable.

Sophisticated Interior

From a driver-centric console and soft touch materials to heated front seats and available Qi wireless charging, Prime is comfortable and fun-to-drive. And the modern black satin chrome finish provides an elegant ‘touch and feel’ experience on the steering wheel and dash.

Striking Wheels

The available larger 19” alloy wheels channel the athletic spirit as well as delivering added performance and handling for the driver. Available on the XSE and above.

Technology Toyota Multimedia System

Toyota Multimedia features standard wireless Apple CarPlay® and Android AutoTM and a suite of Connected Services like Remote Connect (3-year trial)1, Safety Connect (up to 10-yr. trial)1 Service Connect (up to 10-yr. trial)1, and available Drive Connect1 to help you stay safe and informed while simplifying your everyday life.

1 Services are dependent upon connection to a compatible wireless network, provided by a third-party wireless service provider. Toyota is not responsible for cellular network discontinuance and will not provide compensation for reduced service availability.

Drive Connect

Enjoy Cloud Navigation with real-time updates, access to a 24/7 live agent with Destination Assist, and Intelligent Assistant that responds to your natural voice.

Cloud Navigation

The cloud-based navigation provides real-time traffic and map updates and GoogleTM2 Points-of-Interest data.

Intelligent Assistant

Wake up your virtual assistant by simply saying “Hey, Toyota”. Then use natural voice commands to send a message, check the weather or many other features.

Destination Assist3

A live agent is available 24/7 to help you locate destinations and provide you with the best route to get there.

Remote Connect4

Lock or unlock the doors, adjust your climate settings (on select models), and more from your smartphone using the Toyota App.

Service Connect5

Keep your Toyota in peak condition with access to warning light notifications and vehicle health reports.

Safety Connect6

Emergency SOS assistance and enhanced roadside assistance should you encounter trouble on the road.

2 Google and associated marks are registered trademarks of Google, LLC.

3 Destination Assist depends on factors outside of Toyota’s control, including an operative telematics device, a cellular connection, GPS signal, and the availability of a compatible wireless network, without which system functionality and availability may be limited or precluded. Use common sense when relying on this information. Service may vary by vehicle and region. Registration required. Subscription required after trial. Services subject to change at any time without notice. Terms of Use apply. Data charges may apply. See Owner’s Manual for additional limitations and details. To learn about Toyota’s Connected Services data collection, use, sharing and retention practices, please visit https://www.toyota.ca/connectedservices-privacy . The Destination Assist trial period is at no extra cost and begins on the original date of purchase or lease of a new vehicle. Paid subscription required after trial to access the service.

4 Remote Connect depends on operative telematics device & other factors. Use only if aware of vehicle surroundings & it is legal & safe (ex., do not use if vehicle is in enclosed space or is occupied by a child). Subject to change without notice. Registration/subscription and Toyota app download required. Terms of Use apply www.toyota.ca/connectedservices-termsofuse. Data charges may apply. See Toyota Owner’s Manual,  www.toyota.ca/connected, and https://www.toyota.ca/connectedservices-privacy . Not all features available on all models.

5 Service Connect depends on operative telematics device, a compatible wireless network and other factors. Requires app download/registration and subscription after trial. Terms of Use apply. Services may vary & are subject to change without notice. Data charges may apply. See Owner’s Manual for additional details. To learn about Toyota's connected services data collection, use, sharing and retention practices, please visit https://www.toyota.ca/connectedservices-privacy . Service Connect is not renewable as a stand-alone service and requires a subscription to any of Remote Connect or Drive Connect upon trial expiration.

6 Safety Connect depends on operative telematics device, compatible wireless network and other factors that can limit access to response center/emergency support. Stolen vehicle report required to use Stolen Vehicle Locator. Automatic Collision Notification activates only in limited circumstances. Requires app download/registration and subscription after trial (if applicable). Terms of Use apply. Services may vary and are subject to change without notice. See Owner’s Manual for additional details. To learn about Toyota's connected services data collection, use, sharing and retention practices, please visit https://www.toyota.ca/connectedservices-privacy .

More Technology Features

How It Works How Prius Prime Works

The 2024 Prius Prime is a Plug-in Hybrid Electric Vehicle (PHEV) and a rare combination of smart technology and head-turning style. It gives you all of the benefits of an electric vehicle – without the range anxiety – plus the proven reliability of a Toyota Hybrid.

Drive Modes

The four different drive modes maximize power and fuel efficiency, for a variety of driving styles and conditions.

Normal Mode

Provides an excellent balance between driving performance and fuel efficiency, suiting a wide variety of driving scenes.

ECO Mode

To enhance fuel economy, a gentler amount of torque is generated when pressing the accelerator, and air conditioning operation (heating/cooling) is suppressed.

Sport Mode

For more responsive steering and accelerating, the powertrain delivers more control and sportier driving.

Custom Mode

Select the powertrain, steering, and air conditioning controls to match your preferred settings.

Learn More About Toyota Hybrids

over

20 Million

Worldwide Toyota Electrified Vehicle Sales

No Additional Maintenance

Toyota’s Hybrid design can help reduce wear & tear on your Hybrid vehicle, such as the fact that the engine is off part of the time while in electric-only mode, and there are no starters, alternators or belts to be replaced. The battery is designed to never have to be replaced. And a Hybrid maintenance schedule is nearly identical to one of our conventionally powered vehicles.

See the Maintenance Schedule


8 YEAR

or

160,000km*

Hybrid Component Warranty

Learn More about Toyota Warranty

New

10 YEAR

or

240,000km*

Extended Hybrid Battery Warranty

Learn More about Toyota Hybrid Battery Warranty

* Whichever comes first. See Owner’s Manual Supplement or ask your Dealer for details.

Performance Poised for Performance

The Prius Prime is purpose-built for performance with a plug-in hybrid system designed to enhance both fuel consumption and responsiveness unique to electric vehicles. The 5th generation hybrid powertrain and 2.0L engine deliver enhanced acceleration with 220 HP and a 0-100 km/h time of 6.8 seconds.

Increased EV Range

Located under the rear seat for enhanced luggage capacity, the lithium-ion battery pack increases the EV range over the previous generation by more than 50% to 72km20.

20 NRCan-estimated 72km EV driving range for Prius Prime SE when vehicle is fully charged and operated under ideal driving conditions. Use for comparison purposes only. Actual range may decrease significantly depending on speed, outside temperature, accessory use, how/where you drive, charging habits, and other factors. Battery capacity also decreases with time and use which will reduce range. See www.nrcan.gc.ca and Owner’s Manual for details.


Regenerative Braking System

Prius Prime’s regenerative braking system converts braking energy into electric energy to help recharge the battery on the go.

962km Total Driving Distance7

Leave range anxiety behind. On a full tank and full charge, Prius Prime can travel up to 962km7.

Flexible Charging Options

Prius Prime makes it easy to stay in charge, with a standard Level 1 charging cable, and Level 2 charging connector, so you can plug-in at home, at work, or at most public charging stations across the country.

Learn More About Charging

7 NRCan-estimated 962km combined driving range for Prius Prime SE when vehicle is fully charged, with a full tank of gas and operated under ideal driving conditions. Use for comparison purposes only. Actual range may decrease significantly depending on speed, outside temperature, accessory use, how/where you drive, charging habits, and other factors. Battery capacity also decreases with time and use which will reduce range. See www.nrcan.gc.ca and Owner’s Manual for details.

Safety Exceptional Peace of Mind

The 2024 Prius Prime takes your safety to an extraordinary level with Toyota Safety SenseTM 3.0. It features a suite of active safety systems that build on the prior generation Prius Prime. Additional enhancements and detection capabilities put your peace of mind first.

2024 Prius Prime

Toyota Safety SenseTM 3.0

Features Included:

  • Pre-Collision System10 with Pedestrian (Daytime & Low-Light) & Daytime Bicycle Detection, Intersection Support & Emergency Steering Assist11
  • Full Speed Dynamic Radar Cruise Control12 with Curve Speed Management
  • Lane Departure Alert13 with Steering Assist and Road Edge Detection
  • Lane Tracing Assist14 with Emergency Driving Stop System
  • Automatic High Beams15

Traffic Jam Assist16

A first for Toyota, Traffic Jam Assist helps take some of the stress out of the low-speed, stop-and-go highway driving in a traffic jam by providing acceleration, braking, and hands-free steering assistance while you drive. Paid Drive Connect subscription required.

Traffic Jam Assist16

A first for Toyota, Traffic Jam Assist helps take some of the stress out of the low-speed, stop-and-go highway driving in a traffic jam by providing acceleration, braking, and hands-free steering assistance while you drive. Paid Drive Connect subscription required.

Blind Spot Monitor17 with Safe Exit Assist18

For added safety and peace of mind, Prius Prime comes standard with a Blind Spot Monitor (BSM) with Safe Exit Assist (SEA). BSM alerts you to the presence of vehicles in adjacent lanes that may have escaped visibility in your side-view mirrors. While SEA alerts you to oncoming traffic and cyclists before you open the door to exit.

Blind Spot Monitor17 with Safe Exit Assist18

For added safety and peace of mind, Prius Prime comes standard with a Blind Spot Monitor (BSM) with Safe Exit Assist (SEA). BSM alerts you to the presence of vehicles in adjacent lanes that may have escaped visibility in your side-view mirrors. While SEA alerts you to oncoming traffic and cyclists before you open the door to exit.

Available Advanced Park19

Take the guesswork out of parking. Available on the XSE Premium, Advanced Park helps you steer, accelerate, brake and shift into and out of the perfect parking position every time.

10 Pre-Collision System with Pedestrian Detection (PCS)

The TSS Pre-Collision System is designed to help avoid or reduce the impact speed and damage in certain frontal collisions only. The Pedestrian Detection system is designed to detect a pedestrian ahead of the vehicle, determine if impact is imminent and help reduce impact speed. It is not a substitute for safe and attentive driving. System effectiveness depends on many factors, such as speed, size and position of pedestrians, driver input and weather, light and road conditions. Please see toyota.ca, your local Toyota Dealer or Owner’s Manual for details.

11 Intersection Turning Assist System

The Intersection Turning Assist system is designed to detect a pedestrian or approaching vehicle at intersections under certain conditions, determine if impact is imminent and help reduce impact speed. It is not a substitute for safe and attentive driving. System effectiveness depends on many factors, such as speed, type of turning maneuver, intersection layout, size and position of pedestrian and weather, light and road conditions. See Owner’s Manual for additional limitations and details.

12 Dynamic Radar Cruise Control (DRCC)

Dynamic Radar Cruise Control is designed to assist the driver and is not a collision-avoidance system or a substitute for safe and attentive driving practices. System effectiveness depends on many factors such as weather, traffic and road conditions. Please see toyota.ca, your local Toyota Dealer or Owner’s Manual for details.

13 Lane Departure Alert with Steering Assist

Lane Departure Alert with Steering Assist is designed to read visible lane markers under certain conditions. It provides a visual and audible alert and slight steering force when lane departure is detected. It is not a collision-avoidance system or a substitute for safe and attentive driving. Effectiveness is dependent on many factors including road, weather and vehicle conditions. See Owner’s Manual for additional limitations and details.

14 Lane Tracing Assist (LTA)

Lane Tracing (Trace) Assist (LTA) is designed to read visible lane markers and detect other vehicles under certain conditions. When potential lane departure is detected, LTA provides a visual warning and either an audible alert or vibration in the steering wheel and can apply a slight steering force. It is not a collision-avoidance system or a substitute for safe and attentive driving. Effectiveness is dependent on many factors including road, weather and vehicle conditions. See Owner’s Manual for additional limitations and details.

15 Automatic High Beams

Automatic High Beams operate at speeds above 34 km/h. Factors such as a dirty windshield, weather, lighting and terrain limit effectiveness, requiring the driver to manually operate the high beams. See Owner’s Manual for additional limitations and details.

16 Traffic Jam Assist

Traffic Jam Assist: Do not rely exclusively on Traffic Jam Assist and use only in accordance with applicable laws. They are not collision-avoidance systems or substitutes for safe and attentive driving. This system is designed to operate only under speeds of approximately 40 km per hour, and the driver monitor camera must confirm the driver has their eyes on the road to allow for hands-free operation.

17 Blind Spot Monitor

Blind Spot Monitor: Do not rely exclusively on the Blind Spot Monitor System and Rear Cross-Traffic Alert System. They are not collision-avoidance systems or substitutes for safe and attentive driving.

18 Safe Exist Assist

Safe Exist Assist: Do not rely exclusively on Safe Exit Assist. Always look for approaching traffic before exiting the vehicle. There are limitations to the function, detection and range of the Safe Exit Assist system. See Owner's Manual for additional limitations and details.

19 Advanced Park

Do not overly rely on Advanced Park and use only in accordance with applicable laws. When parking using the hands-free feature, always pay attention to the vehicle’s surroundings. Before operating, refer to Owner’s Manual for additional instructions and limitations.

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