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‡ Pricing includes parts & labour, and is based on either the highest labour rate amongst dealers in your province, or your selected dealer’s pricing. Prices do not include taxes.

Images may not be exactly as shown. Every reasonable effort has been made to ensure that the accessory information presented is current and accurate. However, please check model applicability and specification details with your Toyota dealer prior to purchase.

2024 Prius has limited inventory. for information on vehicle availability.

EXPLORE Prius The World’s Most Renowned Hybrid.

Renowned as the world’s first production hybrid car, today’s Prius remains incredibly impressive. Built on the second-generation TNGA-C platform, the 2024 Prius features an athletic silhouette and modern Japanese design that excites. Extraordinary driving performance comes from the new 5th generation hybrid powertrain and standard electric all-wheel-drive system, combining accessible electrification with spirited performance. Intelligent features abound, including the newest Toyota Multimedia system and Toyota Safety SenseTM 3.0. Available in two grades XLE and Limited, the Toyota Prius builds on its sustainable legacy, poised to take you on your next adventure.

DISCOVER Prius Models

Compare models by downloading a Prius Product Summary

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Colours may vary by model.
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2024 Prius

Learn more through a Competitive Comparison

Compare Toyota Prius to competitors like Hyundai Ioniq Hybrid & Ford C-Max Hybrid.

See a Detailed Comparison

OWNER’S REVIEWS See what people are saying about Toyota Prius

Overall Ratings

5 star 111 reviews with 5 stars
4 star 32 reviews with 4 stars
3 star 7 reviews with 3 stars
2 star 2 reviews with 2 stars
1 star 2 reviews with 1 star
5 star rating
JohnsonY . 2 Months Ago

Stellar Performance Prius but Spare Tire Over

The new Prius Limited AWD has performed excellently. It handles very well and provides ample power, making it a pleasure to drive. The only ...

5 star rating
Papa John 1 . 2 Months Ago

my 2024 Toyota Prius

My 2024 Toyota Prius Limited is more than I ever expected. I am pleased and impressed with all of the new options which I never expected whe...

2024 Prius

The 5th Generation Prius
Just Came in 1st

2024 North American
Car of the YearTM

2024 Prius

2024 Canadian
Car Of The Year

Go Further Warranty & Coverage

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Vehicle Warranty

36 MONTHS or 60,000 km◊◊

Roadside Assistance


◊◊ Whichever comes first

ECP delivers peace of mind by protecting your Toyota from the unexpected (eg. mechanical failure or road emergencies.)

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Interested in discovering everything about the Prius Prime plug-in hybrid?

Learn more about 2024 Prius Prime