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‡ Pricing includes parts & labour, and is based on either the highest labour rate amongst dealers in your province, or your selected dealer’s pricing. Prices do not include taxes.

Images may not be exactly as shown. Every reasonable effort has been made to ensure that the accessory information presented is current and accurate. However, please check model applicability and specification details with your Toyota dealer prior to purchase.

2023 and 2024 Prius have limited inventory. for information on vehicle availability.

EXPLORE Prius The World’s Most Renowned Hybrid.

Renowned as the world’s first production hybrid car, today’s Prius remains incredibly impressive. Built on the second-generation TNGA-C platform, the 2024 Prius features an athletic silhouette and modern Japanese design that excites. Extraordinary driving performance comes from the new 5th generation hybrid powertrain and standard electric all-wheel-drive system, combining accessible electrification with spirited performance. Intelligent features abound, including the newest Toyota Multimedia system and Toyota Safety SenseTM 3.0. Available in two grades XLE and Limited, the Toyota Prius builds on its sustainable legacy, poised to take you on your next adventure.

DISCOVER Prius Models

Compare models by downloading a Prius Product Summary

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EXPLORE Colours


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Colours may vary by model.
Visit Build & Price for more information.

View the latest Offers & Promotions

Discover exciting national offers from Toyota Canada.

Offers & Promotions
2024 Prius

Learn more through a Competitive Comparison

Compare Toyota Prius to competitors like Hyundai Ioniq Hybrid & Ford C-Max Hybrid.

See a Detailed Comparison

OWNER’S REVIEWS See what people are saying about Toyota Prius

Overall Ratings

5 star 110 reviews with 5 stars
4 star 32 reviews with 4 stars
3 star 7 reviews with 3 stars
2 star 2 reviews with 2 stars
1 star 2 reviews with 1 star
5 star rating
Papa John 1 . 0 Months Ago

my 2024 Toyota Prius

My 2024 Toyota Prius Limited is more than I ever expected. I am pleased and impressed with all of the new options which I never expected whe...

5 star rating
AshD . 1 Month Ago

2024 Toyota Prius the best alternative to Tulsa

2024 Toyota Prius is an amazing car. Excellent on gas and the modifications to exterior and interior is exceptional. Great looking car and w...

2024 Prius

The 5th Generation Prius
Just Came in 1st

2024 North American
Car of the YearTM

2024 Prius

2024 Canadian
Car Of The Year

Go Further Warranty & Coverage

See Warranty Details

Vehicle Warranty

36 MONTHS or 60,000 km◊◊

Roadside Assistance

36 MONTHS or UNLIMITED km◊◊

◊◊ Whichever comes first

ECP delivers peace of mind by protecting your Toyota from the unexpected (eg. mechanical failure or road emergencies.)

See ECP Benefits

Interested in discovering everything about the Prius Prime plug-in hybrid?

Learn more about 2024 Prius Prime