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‡ Pricing includes parts & labour, and is based on either the highest labour rate amongst dealers in your province, or your selected dealer’s pricing. Prices do not include taxes.

Images may not be exactly as shown. Every reasonable effort has been made to ensure that the accessory information presented is current and accurate. However, please check model applicability and specification details with your Toyota dealer prior to purchase.

2024 RAV4 Prime has limited inventory. for information on vehicle availability. Available with an incentive of up to $5,000. .

CleanBC Go Electric Passenger Vehicle Rebate Program (Go Electric Program)

Rebate amount if purchased or leased* – up to $2,000

The BC government Go Electric Program rebate amount is based on you or your household’s total gross annual income and the type of vehicle you are buying/leasing. High income individuals or households may not be eligible for a rebate. For more information, please visit: https://goelectricbc.gov.bc.ca/

* For qualifying transactions that meet the CleanBC Go Electric Passenger Vehicle Rebate Program (Go Electric Program) eligibility criteria. The CleanBC Go Electric Passenger Vehicle Rebate Program (Go Electric Program) provides a rebate towards the purchase or lease of a new clean energy vehicle. Click here to learn more about CleanBC Go Electric Passenger Vehicle Rebate Program (Go Electric Program) eligibility criteria and how to apply, or visit your preferred British Columbia Toyota dealer.


Quebec Government Roulez Vert Program

Rebate amount if purchased* – $5,000

Rebate amount over leased terms*

  • 12 months - $1,250
  • 24 months - $2,500
  • 36 months - $3,750
  • 48 months+ - $5,000

For more information, please visit: https://vehiculeselectriques.gouv.qc.ca/english/rabais/ve-neuf/programme-rabais-vehicule-neuf.asp

* For qualifying transactions that meet the Quebec Government Roulez Vert Program eligibility criteria. The Quebec Government Roulez Vert Program provides a rebate towards the purchase or lease of a new clean energy vehicle. Click here to learn more about Quebec Government Roulez Vert Program eligibility criteria and how to apply, or visit your preferred Quebec Toyota dealer.


Government of Canada Incentives for Zero-Emission Vehicles (iZEV) Program

Incentive amount if purchased* – $5,000

Rebate amount over leased terms*

  • 12 months - $1,250
  • 24 months - $2,500
  • 36 months - $3,750
  • 48 months+ - $5,000

For more information, please visit: http://www.tc.gc.ca/en/services/road/innovative-technologies/zero-emission-vehicles.html

* For qualifying transactions that meet the Government of Canada Incentives for Zero-Emission Vehicles (iZEV) Program eligibility criteria. The Government of Canada Incentives for Zero-Emission Vehicles (iZEV) Program provides an incentive towards the purchase or lease of a new clean energy vehicle. Click here to learn more about Government of Canada Incentives for Zero-Emission Vehicles (iZEV) Program eligibility criteria and how to apply, or visit your preferred Toyota dealer.

Design Plug-in, Stand Out

RAV4 Prime sets itself apart with its bold styling and aggressive stance. Then lets you stand out even more with available features like two-toned exterior design and 19” alloy wheels. Beyond its good looks, RAV4 Prime’s long wheelbase and wide track help deliver a more stable, confident drive. While the short overhangs and high ground clearance help you tackle tougher terrain.

A Choice of Views

RAV4 Prime SE features a standard power tilt/slide moonroof. Expand your outlook with a panoramic glass roof, available exclusively on the XSE Premium Technology package.

Refined Interior

Rugged on the outside, refined on the inside, RAV4 Prime’s cabin is set off by its spacious feel, premium materials, harmonious layout, and accommodating features – including available 8-way power adjustable driver’s seat, driver seat memory, front and rear heated seats, and ventilated front seats.

Paddle Shifters

RAV4 Prime puts control at your fingertips with steering wheel mounted paddle shifters. Available on RAV4 Prime Premium Technology package.

Available Two-Tone Finish

RAV4 Prime AWD’s dynamic personality shines through on the XSE with an available two-tone exterior finish.

Kick Sensor Power Back Door

When you have your hands full, RAV4 Prime is there to help. A wave of your foot is all it takes to open the liftback. Available on RAV4 Prime Premium Technology package

Technology Intuitive Intelligent Technology

With 8” Toyota Multimedia, infotainment is at your fingertips. Every RAV4 Prime is compatible with Wireless Apple CarPlay® and Android AutoTM. Additional standard features include 5 USB slots, 6 speakers, and a 7” multi-information display.

Toyota Multimedia System

All RAV4 Prime models elevate your comfort, control and peace-of-mind with the Toyota Multimedia with a suite of Connected Services like Safety Connect (up to 10-year trial)1, Service Connect (up to 10-year trial)1, Remote Connect (3-year trial), and available Drive Connect.

Learn More About Wireless Apple CarPlay®
Learn More About Wireless Android AutoTM
Learn More About Toyota Multimedia
Disclaimer

Remote Connect

Control a series of vehicle features from a distance – like Remote Climate Control and Charge Management.

Service Connect

Have vehicle health reports, service alerts and your maintenance schedule at your fingertips via the Toyota App.

Safety Connect

24-hour access emergency SOS assistance and enhanced roadside assistance from a live response centre agent should you encounter trouble on the road.

Drive Connect

This available feature includes Cloud Navigation with real-time updates, access to a 24/7 live agent with Destination Assist, and Intelligent Assistant that responds to natural voice commands.

Toyota App

Stay connected with your Toyota no matter where you are. Create custom charging schedules, pre-set the cabin temperature and more, all using your smartphone (an active Remote Connect trial or subscription is required).

XSE Premium Technology Package

Take your plug-in experience to the next level with the available Premium Technology Package. Start by turning up the 11-speaker JBL Audio System with Clari-Fi. In addition to a bird’s eye view monitor you get a head-up display, kick sensor power back door, intelligent clearance sonar, heated and ventilated driver and front passenger seats and more.

More Technology Features

Standard Dual Zone Automatic Climate Control

Available Smart Key with Push Button Start

Available Kick Sensor Power Back Door

Available Head-up Display

Performance 2024 RAV4 Prime

RAV4 Prime shares many of the same attributes as RAV4 Hybrid, including a next generation hybrid system, and electronic on-demand all-wheel drive. The biggest difference is its larger hybrid battery – that lets you go quicker and further on electric-only mode alone.

FUEL ECONOMY1

2.5 Le/100km Combined

Disclaimer

Top Speed in EV Mode2

135 km/h

Disclaimer

EV Range3

Up to 68 km in EV mode

Disclaimer

Power and Performance

When it comes to fuel efficiency, RAV4 Prime’s advanced hybrid powertrain doesn’t compromise on performance. Combined with its 2.5-litre, four-cylinder Atkinson-cycle engine, RAV4 Prime offers 302 net horsepower.

Fuel Efficiency

6.0 L/100km (City/Hwy Combined)

Fuel efficiency estimates were determined using approved Government of Canada/Transport Canada Test Methods. Actual fuel consumption will vary based on driving habits and other factors.

Learn more about Fuel Consumption Ratings.

Horsepower

302

Extended EV Range

Like regular Toyota hybrids, RAV4 Prime’s battery recharges on the go, through technologies like regenerative braking to help optimize your fuel efficiency. Optionally, you can also choose to plug-in. Doing so, extends your electric only driving range.

Charge Times*

Charge in as fast as 2 hr 30 minutes charge time with a 240V outlet*

Disclaimer

Total Combined
Driving Distance**

Journey up to 979 km with a full charge and full tank of gas

Disclaimer

8 Year

or

160,000 km

Hybrid Component Warranty

Learn More about Toyota Warranty

10-Year

or

240,000 km

Extended Hybrid Battery Warranty

Learn More about Toyota Hybrid Battery Warranty

Over

20 Million

Worldwide Toyota Electrified Vehicle Sales

Self-Charging Hybrid Battery

Conventional RAV4 Hybrids never need to be plugged in. The hybrid battery recharges on the go, using innovations like regenerative braking to capture and transform energy into electricity and store it in the battery. However, with a Plug-in Hybrid, choosing to plug-in extends your electric only driving range.

Learn More about How Hybrids Work

Fuel-Efficient Performance

Conventional RAV4 Hybrids and Plug-in Hybrids don’t compromise on power or performance, and help you reduce your carbon footprint with every kilometre.

Try the Hybrid vs. Gas Calculator

No Additional Maintenance

RAV4 Prime’s high-performance battery is designed to last. And Toyota hybrids require no additional routine maintenance. In fact, they follow the same maintenance schedule as our conventionally-powered vehicles.

See the Maintenance Schedule

Safety Toyota Safety SenseTM 2.5

RAV4 Prime takes safety seriously. All models come standard with TSS 2.5 – a series of enhancements to Toyota’s advanced suite of active safety systems and capabilities. These advanced active-safety technologies and capabilities enhance protection and support your awareness and decision making under a variety of conditions and contingencies.

2024 RAV4 Prime

Toyota Safety SenseTM 2.5


Disclaimer

Features include:

  • Pre-Collision System5 with daytime and low-light Pedestrian Detection & daytime Cyclist Detection
  • Intersection Support & Emergency Steering Assist6
  • Lane Departure Alert7 with Steering Assist & Road Edge Detection
  • Lane Tracing Assist8 with Enhanced Line & Road Recognition
  • Automatic High Beams9
  • Full Speed Range Dynamic Radar Cruise Control10 with Curve Speed Management

Standard Blind Spot Monitor with Rear Cross Traffic Alert

For added safety and peace of mind, all 2024 models feature Blind Spot Monitor (BSM) with Rear Cross Traffic Alert (RCTA). BSM alerts you to the presence of vehicles in adjacent lanes that may have escaped visibility in your side-view mirrors. While RCTA warns you about hazards you can’t see while backing up.

Watch the Blind Spot Monitor Video
Watch the Rear Cross Traffic Alert Video

Parking Assistance

Back up, back in, and back out with confidence. Available Intelligent Clearance Sonar (ICS) scans for stationary objects that might be in your way, then warns you with audible and visual alerts, and even applies the brakes if needed.

8 Airbags

Should the unexpected or unavoidable occur, RAV4 Prime helps to cushion the blow with a network of eight strategically placed airbags, including: dual stage airbags for driver and passenger, driver’s knee, passenger seat cushion and front and rear side curtain airbags.

  • Anti-Lock Brake System
  • Brake Assist
  • Smart Stop Technology
  • Vehicle Stability Control
  • Traction Control
  • Electronic Brake Force Distribution

Other Great Options to Electrify Your Ride

Check out these other Toyota Hybrid Electric Vehicles

Powerful and Sporty

RAV4 Hybrid

Explore RAV4 Hybrid
Exceptionally Advanced

Venza

Explore Venza
Smart and Sophisticated

Prius Prime

Explore Prius Prime

Help me choose an Electrified Powertrain

Take the Powertrain Quiz

Accessories

Browse our accessories - then visit Build & Price to customize your very own Toyota.

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Experience RAV4 Prime for yourself or start building your perfect configuration.