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‡ Pricing includes parts & labour, and is based on either the highest labour rate amongst dealers in your province, or your selected dealer’s pricing. Prices do not include taxes.

Images may not be exactly as shown. Every reasonable effort has been made to ensure that the accessory information presented is current and accurate. However, please check model applicability and specification details with your Toyota dealer prior to purchase.

2024 RAV4 Prime has limited inventory. for information on vehicle availability. Available with an incentive of up to $5,000. .

CleanBC Go Electric Passenger Vehicle Rebate Program (Go Electric Program)

Rebate amount if purchased or leased* – up to $2,000

The BC government Go Electric Program rebate amount is based on you or your household’s total gross annual income and the type of vehicle you are buying/leasing. High income individuals or households may not be eligible for a rebate. For more information, please visit: https://goelectricbc.gov.bc.ca/

* For qualifying transactions that meet the CleanBC Go Electric Passenger Vehicle Rebate Program (Go Electric Program) eligibility criteria. The CleanBC Go Electric Passenger Vehicle Rebate Program (Go Electric Program) provides a rebate towards the purchase or lease of a new clean energy vehicle. Click here to learn more about CleanBC Go Electric Passenger Vehicle Rebate Program (Go Electric Program) eligibility criteria and how to apply, or visit your preferred British Columbia Toyota dealer.


Quebec Government Roulez Vert Program

Rebate amount if purchased* – $5,000

Rebate amount over leased terms*

  • 12 months - $1,250
  • 24 months - $2,500
  • 36 months - $3,750
  • 48 months+ - $5,000

For more information, please visit: https://vehiculeselectriques.gouv.qc.ca/english/rabais/ve-neuf/programme-rabais-vehicule-neuf.asp

* For qualifying transactions that meet the Quebec Government Roulez Vert Program eligibility criteria. The Quebec Government Roulez Vert Program provides a rebate towards the purchase or lease of a new clean energy vehicle. Click here to learn more about Quebec Government Roulez Vert Program eligibility criteria and how to apply, or visit your preferred Quebec Toyota dealer.


Government of Canada Incentives for Zero-Emission Vehicles (iZEV) Program

Incentive amount if purchased* – $5,000

Rebate amount over leased terms*

  • 12 months - $1,250
  • 24 months - $2,500
  • 36 months - $3,750
  • 48 months+ - $5,000

For more information, please visit: http://www.tc.gc.ca/en/services/road/innovative-technologies/zero-emission-vehicles.html

* For qualifying transactions that meet the Government of Canada Incentives for Zero-Emission Vehicles (iZEV) Program eligibility criteria. The Government of Canada Incentives for Zero-Emission Vehicles (iZEV) Program provides an incentive towards the purchase or lease of a new clean energy vehicle. Click here to learn more about Government of Canada Incentives for Zero-Emission Vehicles (iZEV) Program eligibility criteria and how to apply, or visit your preferred Toyota dealer.

EXPLORE RAV4 Prime Electrifying
Performance
Efficiently Powered

Sporty, versatile, and connected. Get into the powerful RAV4 Prime Plug-in Hybrid, with 302 net horsepower, cutting-edge technology, and a whole lot more. Best of all, you can choose to plug it in, gas it up, or both. With a full tank and a full electric charge, RAV4 Prime delivers a total combined driving range of up to 979 kilometres*. Available in two unique models.

* Based on Natural Resources Canada 2024 Fuel Consumption Guide published ratings for both plug-in hybrid electric vehicles and battery-electric vehicles. Estimated combined range rating when fully charged and with a full tank of gas. Actual results will vary based on driving habits and other factors.

DISCOVER RAV4 Prime Models

Compare models by downloading a RAV4 Prime Product Summary

Download Product Summary

EXPLORE Colours


DRAG FOR 360° VIEW
 
Colours may vary by model.
Visit Build & Price for more information.

View the latest Offers & Promotions

Discover exciting national offers from Toyota Canada.

Offers & Promotions
2024 RAV4 Prime

Learn more through a Competitive Comparison

Compare Toyota RAV4 Prime to competitors like Ford Escape PHEV and the Hyundai Tucson PHEV.

See a Detailed Comparison

OWNER’S REVIEWS See what people are saying about Toyota RAV4 Prime

Overall Ratings

5 star 247 reviews with 5 stars
4 star 38 reviews with 4 stars
3 star 13 reviews with 3 stars
2 star 3 reviews with 2 stars
1 star 2 reviews with 1 star
5 star rating
Cwm . 0 Months Ago

Tab 4 prime

Staff very helpful and kept us updated re our order regularly. We were treated courteously at all times.

5 star rating
Bryan H . 0 Months Ago

Toyota RAV4 Prime Worth the Wait

Absolutely pleased with my 2024 Toyota RAV4 Prime! It seamlessly combines eco-friendliness with power, providing amazing EV/gasoline perform...

Go Further Warranty & Coverage

See Warranty Details

Vehicle Warranty

36 MONTHS or 60,000 km◊◊

Roadside Assistance

36 MONTHS or UNLIMITED km◊◊

◊◊ Whichever comes first

ECP delivers peace of mind by protecting your Toyota from the unexpected (eg. mechanical failure or road emergencies.)

See ECP Benefits

Other Great Options to Electrify Your Ride

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Take the Powertrain Quiz