In 1997, Toyota introduced a TRD off-road package for the Tacoma in 1997 and truck lovers haven’t looked back since.
Back on the racing circuit, 9 Tundra drivers won NASCAR’s Camping World Truck Series. In fact, the 2000s were all about Nascar. 3 years after joining the American competition, driver Robert Huffman won the podium place for Toyota and the rest was history.
Fast forward to the 2010s, where Toyota made its mark in endurance racing with a hybrid car. The four-wheel-drive Supra HV-R was the first hybrid to win the ‘Tokachi 24 hours.’
Meanwhile, the legion of Toyota truck enthusiasts were able to upgrade to the TRD Pro series model for Tundra, Tacoma, and 4Runner for the first time.