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Worldwide Sales of Toyota Hybrids Top 6 Million Units

Jan 16, 2014

Toronto, ON., (January 16, 2014) — Toyota Motor Corporation announces that cumulative global sales of its hybrid vehicles topped the 6 million unit mark as of December 31, 2013, reaching 6.072 million units1, including more than 90,000 from Canada. The latest million‑unit milestone was achieved in the fastest time yet for Toyota, taking just nine months.

Helping mitigate the environmental effects of vehicles is a priority at Toyota. Based on its belief that environment‑friendly vehicles can only truly have a positive impact if they are widely used, Toyota has endeavored to encourage the mass‑market adoption of hybrid vehicles. Continuing hybrid leadership in 2013, 2 out of every 3 hybrids sold in Canada were Toyota and Lexus vehicles.

Toyota sells 10 hybrid vehicles and a plug‑in hybrid in Canada under the Toyota and Lexus brands. With 5 hybrid Lexus vehicles, Lexus has the largest luxury hybrid lineup in Canada. As of this month, Toyota sells 24 hybrid passenger car models and one plug‑in hybrid model in approximately 80 countries and regions around the world. Furthermore, within the next two years, Toyota will launch a total of 15 new hybrid vehicles worldwide, including the new "Highlander Hybrid" in Canada early this year. Toyota will continue augmenting its product lineup even further and increasing the number of countries and regions where it sells hybrid vehicles.

Toyota calculates that as of December 31, 2013, Toyota hybrid vehicles2 have resulted in approximately 41 million fewer tons3 of CO2 emissions—believed to be a cause of global warming—than would have been emitted by gasoline‑powered vehicles of similar size and driving performance. Toyota also estimates that its hybrid vehicles have saved approximately 15 billion litres of gasoline compared to the amount used by gasoline‑powered vehicles of similar size.

In August 1997 in Japan, Toyota launched the "Coaster Hybrid EV" and launched the "Prius"—the world's first mass‑produced hybrid passenger vehicle—in December of that year. The Prius arrived in Canada in late 2000, and since then, Toyota hybrid vehicles have received tremendous support from consumers across the country and around the world.

Toyota has positioned hybrid technology as the core vehicle technology of the twenty‑first century by using it as a platform for other environmentally friendly vehicle technologies including plug‑in hybrids, electric vehicles, and hydrogen fuel cells. Toyota plans to continue working to raise performance, reduce costs, and expand its product lineup of advanced technology vehicles in order to create vehicles that are popular with consumers and continue to help achieve our environmental goals.

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