OLYMPICS & PARALYMPICS
The Games
The Games are when Toyota will reveal to the world a vision of the future, with innovations that pave the way to a new era of mobility. But our commitment doesn’t end there. Toyota’s “Start Your Impossible” campaign embodies a long-term goal to create a more inclusive and sustainable world – where everyone can challenge their own impossible.
Team Toyota
Meet Our Athletes
We’re proud to support 10 Canadian Paralympic and Olympic athletes. Each of them share our vision of building a better world through the power of movement. They are an inspiration for all of us to challenge our own impossible. Read their stories. Then follow their journey.
Gallery
Gallery
Team Toyota
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Sports Partnerships
National Sports Organizations
We are further bringing the spirit of our Paralympic and Olympic partnerships to life through our partnerships with Wheelchair Basketball Canada, Canada Basketball, Canada Soccer, and Freestyle Canada, to encourage even more Canadians to defy limitations, overcome adversity, and reach for their very best.
Learn More About Our Sports PartnershipsACCESSIBLE KART

A turn behind the wheel of a go-kart is almost a rite of passage. At Toyota, mobility and safety go hand-in-hand. That’s why we started kartSTART, a one-day educational event that teaches youth, ages 10 and up, about the fundamentals of driving.
We also believe that everyone should get to experience the freedom of movement. That’s why we introduced an accessible kart, one that can be driven by foot pedals or hand controls. Our inspiration was Taylor, a young girl with a disability that affected her lower limbs. The smile on her face as she rounded the track is living proof of the joy that the freedom of mobility can bring.