Olympic & Paralympic Sponsorship and Partnership

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Start Your Impossible When we are free to move, anything is possible

OLYMPICS & PARALYMPICS

The Games

The countdown has started. Anticipation is building. Athletes from around the world are getting ready to challenge the impossible.

Tokyo 2020 is also when Toyota will reveal to the world a vision of the future, with innovations that pave the way to a new era of mobility. But our commitment doesn’t end there. Toyota’s “Start Your Impossible” campaign embodies a long-term goal to create a more inclusive and sustainable world – where everyone can challenge their own impossible.

Team Toyota

Meet Our Athletes

We’re proud to support 10 Canadian Paralympic and Olympic athletes. Each of them share our vision of building a better world through the power of movement. They are an inspiration for all of us to challenge our own impossible. Read their stories. Then follow their journey.

STEFAN DANIEL

PARATRIATHLON

For 2020, he has his sights set on Paralympic Gold. That is just the start of his Olympic ambitions.

Calgary, Alberta - Born with bilateral radial club hands, Stefan’s right arm is significantly shorter than his left. But that hasn’t stopped him from becoming one of the best triathletes in the world. At just 16, Daniel took Bronze at his first paratriathlon world championship. He followed that with a Silver in 2014, Gold in 2015, and at the age of only nineteen took home silver at the 2016 Paralympics in Rio. And he continues to get better.

TORY NYHAUG

BMX CYCLING

Tory is the first Canadian male BMX rider to advance to an Olympic final.

Coquitlam, British Columbia - Overcoming many injuries, Tory ranks amongst his sports elite. This two-time Olympian – including a finalist in 2016 – is a Silver medalist at the World Championships and Gold medalist at the Pan Am Games. Now, he has sights on Olympic gold. In addition to injuries, Tory has also struggled with mental health at times. Because of these experiences, Tory is a passionate advocate for proper injury recovery and devotes time to helping people overcome mental health struggles.

AURÉLIE RIVARD

PARA SWIMMING

Aurélie has been winning medals and setting records since she turned 16.

St. Jean-sur-Richelieu, Quebec - Born with an underdeveloped left hand, Aurélie has never let her impairment limit her potential. Panic attacks as a child followed by severe bullying in her early years led to struggles with self-confidence, devastating anxiety and depression. While she continues to fight these demons, her amazing success in the pool combined with the support of her family, led by an amazing bond with her twin sister, gives her the strength and confidence of a champion. As one of the world’s leading Paralympic athletes, she continues to shatter world records in preparation for the Tokyo games while sharing her story with enthusiasm and confidence as a spokesperson for the Paralympic Movement and mental health.

BENOIT HUOT

PARA SWIMMING

Benoit is one of the most decorated Canadian Paralympic athletes of all time.

Longueuil, Québec - Born with a clubfoot, and a passion for sport, Benoit found his calling in the pool. Throughout his career, his energy and enthusiasm has made him an inspiration for those around him. Now retired from competition, Benoit is an ambassador for Paralympic sport. He mentors young athletes through his work for a number of charities. And, through his own foundation he raises funds and inspires children with disabilities to live their Paralympic dream.

CINDY OUELLET

WHEELCHAIR BASKETBALL & PARA NORDIC SKIING

One of the few athletes in the world to compete at both Summer and Winter Paralympic Games

Rivière-du-Loup, Québec - Cindy’s journey is one of determination and desire to enhance mobility for others. Diagnosed with bone cancer at 12, Cindy was given a 5 percent chance of survival. She beat the odds. She showed her determination again in high school, turning the pain of bullying into a positive life motto “Carpe Diem” (Seize the Day). Throughout her career she’s been a motivational force, inspiring and educating people on the power of sport.

CODY CALDWELL

WHEELCHAIR RUGBY

Regarded as Canada’s top Wheelchair Rugby player, Cody’s goal is a podium finish in 2020.

Peterborough, Ontario - Cody’s story defines the power of sport to change lives and fulfill potential. A diving accident at the age of 20 left Cody a quadriplegic, and feeling, in his own words, “fragile, like a thin piece of glass”. A chance encounter with the sport of Wheelchair Rugby changed everything. In 2013 he became a member of the Paralympic team and never looked back.

ELLIE BLACK

ARTISTIC GYMNASTIC

An Olympian, a world champion, Ellie has been called the greatest gymnast in Canadian history.

Halifax, Nova Scotia - At 23, Ellie Black is at the top of her game, in a sport traditionally dominated by gymnasts in their teens. As she says herself, “It’s just amazing what you can accomplish if you set your mind to it — and what the human body is capable of.” The two-time Olympian is aiming for more glory at the 2020 Games. When she’s not training, Ellie is working on behalf of organizations like Fast and Female, encouraging young women to use the power of sport to realize their full potential.

ERICA WIEBE

WRESTLING

The reigning Olympic champion in women's 75kg freestyle wrestling, Erica is ready to defend her gold.

Stittsville, Ontario - Erica knows what it is like to be at the top, and at the bottom. In her first year of wrestling at University, she did not score a single point in practice. Her drive to be the best seemed a lost dream. But her innate sense of resilience carried her through. In 2016, she captured Gold in Rio. Erica is passionate about the ability of sport to drive social change. And plays her part, working to break down gender barriers in sports, and encourage equal opportunities for all.

MELISSA BISHOP

ATHLETICS

Melissa is the Canadian record holder in the notoriously demanding 800 metres.

Eganville, Ontario - Melissa Bishop has battled injury time and again, only to return stronger than ever. Leading up to 2020, she faces her biggest hurdle yet – getting back to the best running shape of her life after recently giving birth to her daughter. Few female athletes have successfully come back from pregnancy to return to their pre-motherhood success. Melissa is looking to change all of that. “I want to knock the socks off people,” she says. Along the way, she hopes her comeback story will inspire other moms and moms-to-be.

NIK GONCIN

WHEELCHAIR BASKETBALL

Nik is a big reason the Canadian Paralympic Wheelchair Basketball has gold in its sights for 2020.

Sarajevo, Bosnia and Herzegovina - Nik’s family moved to Canada as refugees from a civil war. As if learning a new language and adapting to a new culture were not challenge enough, Nik lost a leg to bone cancer in Grade 11. “Going from a very athletic young man, to severely skinny, disabled cancer patient was difficult,” he says. “The most influential part of my rehabilitation was sport.” In particular, wheelchair basketball. He made the national team in 2009, and has been an all-star ever since.

@goncin