TOYOTA PERFORMANCE HERITAGE
What happens when you take lessons from a legacy of world-class engineering, over 50 years of racing, a deep passion for high performance and pour it all into a new generation of Toyota cars and trucks? You get vehicles that engage, enthrall, and excite. Every time you get behind the wheel.
Where We Came From
At the heart of each Toyota vehicle is the passion of our engineers looking to make ever-better cars for every curve of every road on the planet. That passion for high performance starts with our dedication to continuous improvement – and our love of motorsports. We entered our first race in 1957, and won our first rally the very next year. We’ve been racing and winning ever since, on every kind of surface, and on every kind of circuit. From the Baja 1000 to the Indy 500. From Formula 1 to Formula GT. From NASCAR to Dakar. Everything we learn on the track goes into the vehicles that we build for you.
Where We’re Going
We build performance in from the ground up. Our global president demands it from the top down. A certified master driver, Akio Toyoda races in rallies, on road tracks, and leads the way in Toyota’s 5 Continents Drive – a 7-year long initiative to put everyday Toyota vehicles to the test on every kind of terrain on every continent, all in pursuit of ever-better cars. He also gets behind the wheel of virtually every new Toyota model, putting the finishing touches on fun-to-drive performance.
PERFORMANCE ENGINEERING
At the heart of visceral performance lies exceptional engineering.
EVER-BETTER
Taking race-won knowledge and baking it into our everyday vehicles is an ongoing feat of engineering. Sometimes it can be a small thing that makes a big difference. Sometimes it is a big thing that changes everything – like our revolutionary new Toyota New Global Architecture (TNGA) platform.
PASSION FOR PERFORMANCE
Whether you find your fun on-the-road or off. If you find exhilaration in the sound of an engine’s roar, carving the perfect corner, or simply driving a vehicle that is as much in tune with you as it is the road, then you have come to the right place. Toyota has always put serious performance design into our vehicles, so that now, you can seriously enjoy your drive. At Toyota, the finish line is truly the start of the production line.
Gazoo Racing (GR) is Toyota’s Global Racing Division. It is where we put our passion for motorsports and innovation to the test. We focus on the most extreme events, like the World Rally Championship (WRC), the World Endurance Championship (WEC), and the Dakar Rally. Pushing our vehicles to the limit. Forging new technologies under the most extreme conditions.
TRD is Toyota’s acclaimed in-house tuning shop. Since 1979, TRD has been making our cars look great and do even better — with performance parts that have been honed in the heat of competition. From fabled races like the Indianapolis 500, to the pace of NASCAR, to decades of dominance in desert racing, TRD brings the excitement of competition to the roads that you drive.
MOTORSPORT HIGHLIGHTS
SERIOUS FUN. SERIOUS PERFORMANCE.
We pour the same passion, technology and racing DNA into every vehicle we build. From the track ready GR Supra, to the off-road ready RAV4 Trail, there’s a Toyota vehicle ready to power your next adventure and set your heart pumping.
COROLLA HATCHBACK 6MT
Urban Professional
CAMRY XSE V6
Purpose Built Performance
RAV4 TRAIL AWD
Adventurous Utility
Tacoma TRD Pro
Serious Adventure
4RUNNER TRD Pro
Off-Road Warrior
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