Select a Province & Language

The province you select allows us to calculate a MSRP based estimated price for your vehicle. The province you select allows us to calculate an estimated price for your vehicle which includes Freight & PDI of -, Air Conditioning Charge of $100 if applicable and Dealer Fees of up to .

Please click "Apply" to update your preferences

Sélectionner une province et une langue

La province que vous sélectionnez nous permet de calculer un prix estimé en fonction du PDSF pour votre véhicule. La province que vous sélectionnez nous permet de calculer un prix estimé pour votre véhicule qui inclut les frais de transport et de préparation de à , les frais de climatisation de 100 $, s’il y a lieu, et les frais du concessionnaire allant jusqu'à .

Veuillez cliquer sur « Appliquer » pour mettre à jour vos préférences

Skip to Content

Prius Prime

With the highest total driving range1 and the shortest charging time2, Prius Prime is the most advanced Toyota hybrid ever built.
Available in Ontario from your Ontario Toyota Dealer in March 2018.

Colours

DRAG FOR 360° VIEW
 
Exclusive to Prius Prime
Colours may vary by model.

PRIUS PRIME shown in Black Premium Cloth

PRIUS PRIME UPGRADE shown in Black SofTex

Interior Options

Interior Options
Model Interior
PRIUS PRIME
PRIUS PRIME UPGRADE
Colours may vary by model.

PRIUS PRIME shown in Black Premium Cloth

PRIUS PRIME UPGRADE shown in Black SofTex

Interior Options

Interior Options
Model Interior
PRIUS PRIME
PRIUS PRIME UPGRADE
Colours may vary by model.

PRIUS PRIME shown in Black Premium Cloth

PRIUS PRIME UPGRADE shown in Black SofTex

Interior Options

Interior Options
Model Interior
PRIUS PRIME
PRIUS PRIME UPGRADE
Colours may vary by model.

PRIUS PRIME shown in Black Premium Cloth

PRIUS PRIME UPGRADE shown in Black SofTex

Interior Options

Interior Options
Model Interior
PRIUS PRIME
PRIUS PRIME UPGRADE
Colours may vary by model.

PRIUS PRIME shown in Black Premium Cloth

PRIUS PRIME UPGRADE shown in Black SofTex

Interior Options

Interior Options
Model Interior
PRIUS PRIME
PRIUS PRIME UPGRADE
Colours may vary by model.

Toyota continues to offer powertrain innovation. The Prius Prime is our latest, offering zero-emissions in Electric Vehicle Mode3. Take a look at a few of its many advantages.

  • 5 hr 30 min4

    charge time

    with a standard 120v household outlet

  • 1,035km5

    Combined electric/hybrid driving range

  • 1.8Le/100km6

    Combined City/Hwy EV Mode Fuel Efficiency

  • Up to $5,000

    Mail-in Rebate*

    * For qualifying transactions that meet government eligibility criteria.

HERE’S HOW PRIUS PRIME WORKS

The all-new Prius Prime is the rare combination of smart technology and head-turning style.

Equipped with three different drive modes to maximize power and fuel efficiency, Prius Prime gives you all of the benefits of an electric vehicle with the proven reliability of a Toyota Hybrid.

High tech
Low consumption

Prius Prime has all of Toyota's latest hybrid technology. Sustainability has never looked this stylish. Constructed under the Toyota New Global Architecture philosophy, Prius is built to: handle better, ride smoother, and go further than any Prius before it. Strap in.

A cleaner commute

With Prius Prime’s plug-in hybrid technology, you can commute up to 40km, strictly on electric power.8

TRAVEL UP TO
40 km
STRICTLY ON
ELECTRIC POWER8

Easy/Fast Charging Times

Prius Prime offers the fastest charging time in its class, taking only 5 hr 30 mins to charge using a standard household 120v9 outlet. When you have access to a 240v10 outlet, charging time is reduced to 2 hr 10 mins. That’s convenience. You also don’t have to worry about purchasing special equipment to charge it.

Charging Schedule & Climate Preparation

Plug in your Hybrid at any time and set the timer to begin charging at specific points in the day or night. You can also set the heater or a/c to activate at the end of a charging cycle. That means your Prime is always fully charged in the morning, at a cabin temperature that’s right for you.

Blind Spot Monitor with Rear Cross Traffic Alert12

A standard backup camera brings objects and people behind you into view. While nothing is better than an attentive and defensive driver, the available blind spot monitor with rear cross traffic alert will notify you of potential obstructions, showing you what you may not have otherwise noticed.

Available Colour Heads Up Display

Heads up display presents relevant information, like battery level, mileage, and turn-by-turn directions for upcoming instructions when using navigation - all on your windshield. This means more of your eyes on the road, not the dash.

Available Parking Assist11

Using sonar, the Parking Assist feature can help you parallel park in even the tightest of spaces.

LED Lights

Less energy usage. More battery life. Standard on every Prius Prime, LEDs are the environmentally friendly answer to lighting up your roadway.

Be One with Nature,
behind the Wheel

From Toyota's celebrated Hybrid Synergy Drive to the dynamic systems throughout Prime, this is the hybrid plug-in you can feel good about.

Fuel Efficient

When not in EV Mode, combined city/highway fuel efficiency is rated at 4.3L/100km14. Engineered for quality and endurance, Toyota has assembled our state-of-the-art hybrid technology to go further while staying greener.

Aerodynamic Design

Intelligently built on the outside too, Prius Prime’s aerodynamically angular lines and features like the dual wave rear glass make for better fuel efficiency, a coefficient of drag of 0.25, and a smoother drive on the open road.

Dynamic Performance

Prius Prime’s new Hybrid Synergy Drive powertrain, combining a powerful electric motor with a 1.8L Atkinson cycle engine is engineered to provide improved acceleration and dynamic responsiveness.

Goodbye Range Anxiety

On a full tank and full charge, Prius Prime can travel up to 1035km13. That’s like driving from Quebec City to Toronto - without ever pulling over to the pumps, or the plug.

11.6-Inch Display Audio

Available on the technology package, this huge display screen lets you plan out your route with navigation, your playlist - on the premium JBL audio system, and many other functions that put control at your fingertips.

Where we're going

Refinements in safety, innovations in technology, and a whole new philosophy that champions great design with an even better driving experience. That's the future of Toyota.

Toyota Safety SenseTM P15

Because we all deserve to arrive safely, Prius Prime is equipped with Toyota Safety SenseTM P, our most advanced suite of safety technology, including Pre-Collision System with Pedestrian Detection, Lane Departure Alert with Steering Assist, Automatic High Beams, and Dynamic Radar Cruise Control.

Intelligent Drive Coach

Cutting edge technology can be a little intimidating sometimes. Don't worry, Prius Prime will teach you how to get the most out of your vehicle by giving tips on the best braking and acceleration techniques to conserve and redistribute energy to the car. It will even learn your driving patterns over time and guide you accordingly.

Toyota New Global Architecture (TNGA)

You’ve always known Toyota to be about quality. Well quality has never looked better. TNGA is a new approach to design for Toyota, and Prius Prime is built with with a lower centre of gravity, lighter-weight materials, and superior handling to its predecessor. The Hybrid of the future has arrived.

Prius Prime
Comparison

Compare Prius Prime’s plug-in hybrid technology and understand how Prime can offer many advantages versus Electric or Hybrid vehicles.


Electric
Vehicles

Includes cars such as:
Nissan Leaf
Chevrolet Bolt
Hyundai Ioniq electric

Toyota
Prius Prime

Plug-in Hybrid/Electric vehicle

Hybrid
Vehicles

Includes cars such as:
Toyota Prius
Hyundai Ioniq hybrid
Ford C-MAX
Powered by Electric motor(s) Combination of gas engine and electric motor(s) Combination of gas engine and electric motor(s)
Horsepower Variable, depending on the battery that powers the electric motor(s) 121 Net Horsepower Variable, depending on size and output of engine and motors(s)
Battery Larger capacity (vs Prius Prime)
Leaf - 30kWh Lithium Ion
Bolt - 60kWh Nickel-rich Lithium Ion
Ioniq - 28 kWh Lithium Ion polymer
8.8 kWh Lithium Ion Smaller capacity
Charging Time (120v) Leaf - 30 hrs +
Bolt - 58 hrs +
Ioniq - 24 hrs +
No charging time required
Charging Time (240v) Leaf - 4 hrs +
Bolt - 9.5 hrs +
Ioniq - 4.5 hrs +
No charging time required
Range Leaf - 172km
Bolt - 383km
Ioniq - 200km
Best in Class (combined) 1,035km
EV Mode (electric-only) ~40km
Variable, depending on size of fuel tank and fuel efficiency
Energy Recapture Regenerative braking Regenerative braking
Tailpipe Emissions Zero Combined: Ultra Low
EV Mode (electric-only): Zero.
Ultra Low

Models

Prius Prime

Highlights include:

Toyota Safety SenseTM P

7” Display Audio

Heated Steering Wheel

Quad-LED Projector Headlamps, Rear LED Tail Lamps, LED Daytime Running Lights

Advanced Dual 4.2" full colour Thin-Film Transistor (TFT) gauge cluster

Eco Drive Monitor


Prius Prime Technology

Highlights include
Prius Prime features, plus:

Toyota Safety SenseTM P

11.6” HD Display Screen

JBL Premium 10 Speaker Audio System

Colour Head-Up Display

Intelligent Clearance Sonar with Intelligent Parking Assist

Qi Wireless Charger for Mobile Devices

Blind Spot Monitor with Rear Cross Traffic Alert

Integrated LED fog lights

  • Mail-in rebate amount if purchased* – $5,000
  • Mail-in rebate amount over leased terms*
    • 36m or longer – $5,000

For more information, please visit: http://www.mto.gov.on.ca/english/vehicles/electric/electric-vehicle-incentive-program.shtml


* For qualifying transactions that meet Government eligibility criteria. The Ontario Government Electric Vehicle Incentive Program provides a government funded mail-in rebate towards the purchase or lease of new electric vehicles, including the Prius Prime. Click here to learn more about Ontario’s Electric Vehicle Program eligibility criteria and how to apply, or visit your preferred Toyota Ontario dealer.

A full charge requires 5 hours, 30 minutes when charging at 120v. When the battery is depleted (or you haven't recharged), Prius Prime automatically operates on Hybrid power so that you can continue your journey.

A full charge requires 2 hours, 10 minutes when charging at 240v. When the battery is depleted (or you haven't recharged), Prius Prime automatically operates on Hybrid power so that you can continue your journey.

Recaptures kinetic energy from the wheels and brakes and uses it to recharge the battery.